16: Chapter 16 Cross-Dimensional Reshuffling: Making a Room Full of Internet Elites Bow Their Heads

A few pages of paper were pushed in front of Wang Xing.

Shen Du did not look at the executives' reactions, nor did he intend to explain a single word.

He stood up directly and buttoned his dark black wool coat with one hand.

He did not linger for even a second.

He strode out of the conference room door with his long legs.

Xu Hao, who was sitting to the side, was stunned for half a second.

He hurriedly closed his notebook, in which he hadn't written many words, tucked it under his arm, and trotted after him.

With a "click," the heavy solid wood door closed.

Blocking the view of the hallway, the conference room fell into a dead silence.

The room full of technical experts and executives looked at each other.

After a brief moment of astonishment, everyone's eyes eventually converged on the few A4 pages in front of Wang Xing.

"What... what does Mr. Shen actually mean?" the Marketing Director wiped the sweat from his forehead, breaking the silence.

Wang Xing did not speak.

He took a deep breath and spread the proposal flat in the center of the conference table.

A group of core staff crowded around.

A dozen pairs of eyes began to study this "key to breaking the deadlock" word by word.

However, as they read further, the expressions on the executives' faces became strange.

'Community food delivery', 'fresh produce grocery shopping', 'home delivery of daily necessities', 'Meituan shopping mall'.

There was even 'Meituan Wallet', which touched upon financial settlement.

Looking at the core businesses listed on the paper, a few gasps of air sounded in the conference room.

In the eyes of these self-proclaimed Internet elites, these businesses were equivalent to lowering their own status.

"Doing food delivery? And having to deliver groceries too?"

An operations executive frowned and couldn't help but speak out: "We are an Internet company that does online group buying, not a logistics moving team.

What's the difference between doing this kind of manual labor, exposed to the wind and sun, and a street peddler riding a tricycle?

It's too degrading!"

"Degrading?"

Wang Xing stared at the words on the paper and raised his head.

His eyes, hidden behind black-rimmed glasses, were filled with bloodshot veins at some point.

He did not refute the operations executive.

At this moment, his brain was spinning rapidly, deducing this proposal against the current domestic economic environment.

The domestic economy was in a period of explosion.

Office buildings were springing up in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, and tens of millions of white-collar workers were working at overcapacity every day.

The pace of life was constantly being compressed.

In the end, even going downstairs for a quick lunch or waiting in line at a restaurant became a burden of time cost.

"If..."

Wang Xing's Adam's apple rolled, and his voice was a bit hoarse:

"If, at this time, we followed the trend and launched a 'food delivery to your door' service in major cities?"

As soon as these words were spoken, the conference room fell silent instantly.

The executives who were complaining just a moment ago suddenly froze.

There were no competitors.

While thousands of websites in the entire industry were obsessed with "driving traffic to in-store consumption."

This "heavy-asset delivery network" was a completely unguarded blue ocean.

Once they cut into this pain point, the business would definitely expand like a floodgate opening.

"Not only that!"

The Marketing Director, who had been worried about external competitors advertising, now had bright eyes.

He slapped the solid wood tabletop in front of him:

"Have you thought about it carefully?

If we really build this delivery team...

Let all riders wear uniform, eye-catching uniforms with the Meituan logo.

Shuttle through every street and alley in the city, appear in the elevators of every office building..."

"Living advertisements! These are thousands upon thousands of moving, living advertisements!"

The expressions of all the executives in the conference room changed.

When tens of thousands, hundreds of thousands of delivery workers wearing Meituan uniforms fill the streets across the country.

Do we still need to waste money on TV media?

Do we still need to fight with competitors for advertising space in bus stops and subway tunnels?

No need.

The static advertising walls that competitors outside spent hundreds of millions to create.

In front of this overwhelming "army in uniform" that appears alive before consumers every day, they are just waste paper.

This is not a defensive tactic.

This is a cross-dimensional shuffle.

In the three full days after Shen Du left.

The door to that conference room at Meituan headquarters never opened again.

For these three days, to the fiercely competitive group-buying market outside, it was just a snap of the fingers.

But for this group of core staff in the conference room, it was no less than experiencing a complete reshaping of their cognition.

The large whiteboard was erased and written on, written on and erased.

It was densely covered with deductive charts of "rider regional grid scheduling," "merchant terminal installation," and "ground promotion personnel cost accounting."

The room full of executives were red-eyed from staying up, and the ashtrays were stuffed with cigarette butts.

The strong smell of black coffee and tobacco intertwined in the air.

At first, some people were worried about the financial pressure brought by the heavy-asset model.

But as the deduction went deeper, the voices of doubt disappeared.

The more they peeled back the layers following Shen Du's train of thought, the more shocked they became.

The logical closed loop of this plan was flawless.

It avoided all vicious competition in the market, as if standing on the high ground of the future, looking down at the current situation.

Until the morning of the fourth day.

When the first ray of sunlight hit the conference table through the glass curtain wall.

Wang Xing stared at the final business closed-loop model deduced on the whiteboard and slapped the marker in his hand onto the table.

"This is it."

Wang Xing's voice became hoarse due to three consecutive days of excitement and debate, his tone resolute:

"This is not a defensive strategy at all... This is the final answer that can let Meituan win against everyone directly!"

In the conference room, the executives with bloodshot eyes nodded, without raising another word of objection.

Wang Xing took a deep breath, calming his heaving chest.

He picked up his phone from the messy table and dialed Shen Du's number.

The call connected.

This founder, who was always known for being aloof and stubborn, subconsciously stood straight, his tone respectful:

"Mr. Shen, our entire team has stayed up for three days and three nights to thoroughly study your expansion proposal."

"We have unanimously passed the underlying logic of this strategy."

Wang Xing asked cautiously:

"We are currently at the stage of implementing the detailed framework.

Do you think... would it be convenient for you to come over today to personally participate in and lead the final revision of the plan?"

On the other end of the phone, Shen Du's voice showed no ripples, revealing an indifference that made Wang Xing feel ill at ease.

"Participate in the final revision of the plan?"

Shen Du sat on the sofa in the hotel presidential suite, holding a cup of coffee, and interrupted Wang Xing:

"Mr. Wang, to be honest, although I am currently the largest shareholder.

I, as a person, do not like to overstep my bounds and interfere with the daily development of the invested company."

"But, the scale and foresight of this plan..." Wang Xing still wanted to persuade him.

"What I value is you, Wang Xing, and the core team you lead."

Shen Du interrupted again, throwing out his rhetoric: "If I need to attend to everything personally, why would I spend tens of millions of dollars to invest?

Can't I just hire people and do it myself?"

These few rhetorical questions made the breathing on the other end of the phone become heavy.

Shen Du didn't give him time to digest his emotions and directly set the rules:

"All execution details depend entirely on the decisions of you and your team.

Remember, I am the capital holding the chess pieces, not the operations director working for you."

"From now on, unless there are major decisions concerning life and death, no need to contact me.

Go ahead and do it."