43: Chapter 43 How to Make Your Livestream Popular!

Lin Lan immediately recalled the obstacles she had once faced at Longfa Bank.

"Boss, since you feel sorry for her and are grateful to her, why don't we help her out!"

"I can see she's being bullied quite badly by that gold-rimmed-glasses scumbag!"

"I hate men who wear gold-rimmed glasses the most!"

Shen Zhou's lips curled up slightly, and he immediately urged her on.

Indeed, back in Mu Shanshan's office just now, Shen Zhou had already considered the matter of helping Mu Shanshan.

Director Sun had made it very clear that livestreaming was part of the performance evaluation.

And Mu Shanshan had just specifically mentioned that their livestreaming at Longfa Bank was not doing well.

What did this mean? It meant that Director Sun, the one in gold-rimmed glasses, was trying to squeeze Mu Shanshan.

If Shen Zhou hadn't stumbled upon this, he might have let it slide, but since he had, he couldn't help but tap into his righteous sense of justice, as well as that wonderful system that granted him cash rebates whenever he spent money on women.

"Help Manager Mu? How?"

Hearing Shen Zhou's whimsical idea, Lin Lan was momentarily stunned.

As for livestreaming, Lin Lan really wasn't particularly familiar with it.

Don't let the fact that Lin Lan worked in the entertainment industry fool you; by all accounts, she should have been an expert in the livestreaming field.

After all, many entertainment stars nowadays became household names only after gaining fans through livestreaming.

However, this only meant that Lin Lan was very familiar with the industry as a whole.

If it came down to how to hype up a single livestream room, it was someone like her subordinate, Shen Zhou, who was the most proficient.

Therefore, after Shen Zhou proposed the idea of helping Mu Shanshan,

Lin Lan was stunned for a moment, then immediately grasped Shen Zhou's idea, and a smile couldn't help but appear on her lips as she said:

"Shen Zhou, I've discovered that your brain turns faster than anyone else's!"

"You came up with a solution so quickly."

"You're the most familiar with driving traffic to streamers, so why don't you handle this?"

"Count me in; it can be considered returning a favor to Manager Mu."

"Oh, really? Boss Lin, can this money be reimbursed?"

Hearing Lin Lan's words, Shen Zhou raised his eyebrows in delight and said excitedly.

It had to be said that Shen Zhou's luck was really quite good.

He had only just thought about using his profession to help Mu Shanshan gain followers.

And immediately after, Lin Lan had actually given him the green light and let him take charge of the matter.

Wasn't this clearly letting Shen Zhou use company funds to spend money on a beauty?

He just wondered if the system would also provide a rebate reward in this situation.

If it did, Shen Zhou wouldn't mind spending a bit more money to make a bigger splash.

"Just process it as a standard project PR expense; 100,000, with 200,000 as the absolute limit."

"I do need to return Manager Mu's favor, but I also have to consider the company's situation."

...

8:00 PM! Shen Zhou finally returned to the apartment he rented.

Lin Lan had other things to do today, so Shen Zhou just dropped her off at home and didn't linger.

While the lap of luxury is nice, one shouldn't always linger there.

It's necessary to busy oneself with some real work occasionally.

After tidying up a bit, Shen Zhou flopped onto the big bed in his apartment.

Lying on his stomach and scrolling through his phone had already become a standard procedure that Shen Zhou was well-practiced in.

After turning on his phone and doing a simple search, Shen Zhou had already found the livestream room of the bank where Mu Shanshan worked—the Longfa Bank livestream room.

As the saying goes, you never know until you look, and what he saw gave him a shock.

What Mu Shanshan had told him during the day was indeed true.

Their livestreaming business at Longfa Bank wasn't just going poorly; it was going terribly.

For such a large bank, they actually had fewer than 8,000 followers in total!

Shen Zhou simply couldn't understand how this bank usually promoted itself; good grief, what era was this?

The big five banks—Industrial and Commercial, Agricultural, Bank of China, Construction, and Bank of Communications—each had hundreds of thousands of followers if you picked any one of them at random.

Even the branches of these banks, or their customer service accounts, had at least over a hundred thousand followers.

Yet, for Mu Shanshan and her colleagues at Longfa Bank, by today in 2025, the number of followers on the Douyin Platform was a mere 8,000!

And Longfa Bank only had this one account!

"No wonder that man with the gold-rimmed glasses wanted Shanshan to do the livestreaming."

"Calling it performance evaluation—isn't that clearly just setting her up?"

"Master Xing was right after all: men who wear gold-rimmed glasses are all annoying!"

Witnessing the dismal state of the Longfa Bank account, Shen Zhou immediately opened the dial pad on his phone.

He thought about using his unique methods from the entertainment industry to help Mu Shanshan gain some followers.

Indeed, the entertainment industry had professional operating techniques when it came to gaining followers on major short-video platforms.

These methods were different from organic traffic and were somewhat suspected of being opportunistic.

Generally speaking, if the entertainment industry wanted to make a livestream room popular, there were only a few main operations.

One, purchasing push notifications directly from the short-video platform.

This meant buying traffic directly from the platform; the more traffic bought, the more people would eventually stay on the account.

This was the most basic conventional method.

The second method was to purchase specialized fan traffic through certain channels.

This one didn't actually differ much in essence from the first.

The main difference was that one was bought from the platform, while the other was bought from those professionals.

Buying from the platform was more expensive, but the quality was relatively better, and the safety factor was higher.

Buying from professionals meant the quality wasn't as good, but the advantage was that it was cheap and high-volume, which could boost the livestream room's popularity significantly in a short time, subsequently driving a large number of real users into the livestream room.

However, this method usually violated platform regulations, so it carried a certain amount of risk.

The third method was the impressive one; this operating method was usually the basic operation that entertainment companies were most adept at.

And this operation was called hype!

What did this mean? It meant that if you wanted to make a livestream room popular, the focus shouldn't be on the livestream room itself at first.

The focus was to first use various accounts to promote and push content, and hype up the livestream room first.

Once the hype reached a certain level, the account's livestream room would naturally take off.

For example, pulling in several major media accounts and hyping up the content within the livestream room as news.

The effect was often much better than simply buying traffic for the livestream room.

Of course, besides these three methods, there were actually many other ways to make a livestream room popular.