377: Name: Feng Ling

Upon hearing this, Lu Jun’s expression completely changed, showing a mix of surprise and admiration:

“General Manager Ren, I just realized that the rise of your company, Fenglei, isn’t due to luck, but rather a genuine commitment to considering consumers, unlike some other manufacturers who only pay lip service…”

To be honest, entrepreneurs like Ren Yi are rare these days.

For a company of such a large scale, to be able to understand consumer needs so well in car manufacturing, and to be willing to make concessions for it.

Logically speaking, companies like Wuling, which produce entry-level cars costing tens of thousands, have been in contact with grassroots People for such a long time, so they should be the most knowledgeable about this.

But now I realize,

They are nowhere near as clear as the other company’s boss.

Not only can he grasp the elite and top-tier of society by manufacturing supercars and executive models, but he can also humble himself and treat a low-end model with the most sincere attitude.

Ren Yi, on the other hand, smiled slightly and said:

“General Manager Lu, haven’t you heard a saying? If I hold the People in my heart, the People will hold me high…”

Any company that achieves large scale must have helped the People solve problems and met their true needs.

However, such demands often run counter to the manufacturer’s interests, and true wisdom lies in how to maximize the fulfillment of the People’s needs through technology while ensuring one’s own interests.

Of course, it was also because Ren Yi in his previous life had climbed up step by step from low-end models, so he naturally knew the ropes well.

He can be said to have a very thorough understanding of how to meet consumer expectations for this type of car.

He can also fully understand the true pain points of this type of car, which is why he can go from simple to profound.

After the initial testing of the female model was completed, the testing of the male model followed.

There’s no need to mention the male model; its volume is no different from that of an ordinary private car, so its stability and safety are self-evident, possibly even stronger than the female model.

It easily passed the test.

Both teams then began the final adjustments and toning for the entire vehicle’s interior and exterior paintwork.

Under the premise of relatively high-quality requirements for each component, cost control also had to be achieved.

Wuling temporarily halted the development of all internal models, dedicating everything to this co-branded model with Fenglei, which shows the importance they place on this vehicle.

This car, equipped with Fenglei’s new battery and many internal technical adjustments, has the potential for sales to take off.

It can be said to be of great significance to whether Wuling can turn things around.

“Boss, all the relevant tests and data for the engineering vehicle are out, and the data completely matches their previous expectations…”

The R&D Department Head walked into the office to report the good news.

“Well done!”

Ren Yi showed a satisfied expression.

Soon, Wuling’s R&D team also rushed over.

Although they had already estimated the car’s performance, they couldn’t help but be shocked when all the data tests were completed and confirmed to be accurate.

This was just a “low-end car,” after all.

Not to mention the more than two thousand kilometers of range, it also had such high power and safety.

At the same price, Wuling previously considered it good if they could offer consumers over a hundred kilometers.

Ren Yi said,

“Regarding these two models, the internal accounting cost, excluding tax and transportation, is sixty-five thousand, plus other miscellaneous expenses like promotion, the total cost will be around seventy thousand at most.”

“So, I plan to price them at eighty-eight thousand. What do you all think??”

Calculated this way, the net profit from selling each car would be several thousand yuan.

In fact, even if Ren Yi set the price at one hundred thousand, or even higher, sales would explode.

But he set a price of less than ninety thousand.

Lu Jun was the first to state:

“General Manager Ren, I have no objections. As long as we can expand the market scale and build reputation, a little less short-term profit is fine. However, these two cars haven’t been named yet. Does General Manager Ren have any good suggestions?”

Ren Yi had also thought it through:

“The male model will be called wuling big gg, and the female model will be called wind rhombus little mm. What do you think?”

In his opinion, the main consumers of this type of vehicle are young People, and the names should be down-to-earth and catchy, with no need for pretense.

So Ren Yi chose one character from Fenglei and Wuling respectively, which sounded very unique.

And the design of both models also drew inspiration from some animal shapes, making the curves appear very cute.

At the same time, a certain proportion of luxury car curves was also applied, so that they would not appear too petty.

“Good, good, good!!!”

“General Manager Ren, these two names are well chosen. I believe consumers will definitely like them.”

The Wuling executives exchanged glances and then expressed no objections.

Regardless of whether the names sounded good, at least one character was related to Wuling, and that was enough.

After all subsequent finalization work for the entire vehicle was scheduled, Wuling’s factories began to operate at full capacity, preparing for large-scale mass production.

And the promotion of the new cars also began on the official website at the same time.

Wuling’s official Weibo posted an update:

“Extra! Extra! New product launch! Wuling and Fenglei join hands to create a brand new, epoch-making product! A new car launch conference will be held on the [Date] at the end of the month!”

Below the update, two streamlined renderings of the models were also released.

To maximize exposure, Wuling spent a lot of money buying numerous trending searches this time.

As soon as this update was posted, under the official operation, its popularity surged and quickly climbed to the top of various news trending searches.

Soon, various netizens also saw this news.

“What? Wuling is releasing a new car again? It won’t be another one of those mixed-passenger-and-cargo, old-fashioned models, will it?”

“What’s up? Is this new car going to sell for 100,000 or 180,000? I’ve noticed that Wuling’s cars have been getting more and more expensive in recent years…”

“Wait, holy cow, how did Wuling team up with Fenglei??”

“Damn, am I seeing things??”

Netizens were instantly bewildered when they saw the word “Fenglei.”

“What’s the big deal? Last time Wuling even co-branded with DJI… Didn’t that end up failing anyway??”

“What a joke, how can DJI, a drone manufacturer, compare to Fenglei?”

“Fenglei’s new car just launched not long ago, and now they’re partnering with Wuling to create a co-branded product? Isn’t that efficiency a bit too fast?!”

Some netizens frequently follow Fenglei’s updates.

But they didn’t expect Fenglei to co-brand with Wuling today; this was truly unexpected.

“What is Fenglei thinking? Why suddenly cooperate with a brand that makes ‘elderly scooters’? Isn’t this lowering their status??”

“Heh heh, last time the new car co-branded with DJI dared to sell for 100,000. Now, with Fenglei, aren’t they going to sell for 100,000 to 200,000??”

…

All the netizens were discussing.

Although Fenglei’s technology is excellent and its reputation is very good, its cars are all mid-to-high-end models.

Those who pay attention to the “elderly scooter” market are mostly grassroots consumers.

They don’t want the price of Wuling’s next car to “increase” again, as they might not even be able to afford a commuter car then.

And other friendly manufacturers, upon seeing this news, were also greatly shocked.

To be honest, compared to ordinary consumers, these car companies only care about Fenglei’s movements, and this step indeed made them unable to understand.

If Fenglei wanted to launch a new car, there was no need to cooperate with Wuling, right?

Building one themselves would surely earn more than cooperating with Wuling??

…