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Xia Xuehan's deep affection
The 35-second advertisement, including the slogan and design, was all conceived by Chen Dong.
The scene slowly unfolded: in spring, under the bright sun, Liu Bingbing appeared in a green Hanfu, like a celestial being descending to earth, walking along a tree-lined path.
In a flash, it was summer. Under the scorching sun, Liu Bingbing, in a red Hanfu, played barefoot on the beach.
Autumn brought a yellow Hanfu. Looking around, the yellow of ginkgo and the red of maple leaves showcased a scene of abundant harvest.
And in winter, in a world of silver, Liu Bingbing appeared in the snow wearing a white padded Hanfu, like a snow fairy.
Finally, the scene shifted. Liu Bingbing led the way, followed by six or seven radiant women and handsome men, all dressed in Hanfu, walking on the Great Wall...
The advertisement's slogan was just one sentence: "Spring, Summer, Autumn, Winter, the four seasons change; what changes is time, what remains constant is the Han and Tang spirit flowing in the bones of the Dragon Kingdom people."
Then, the stylized characters appeared on the screen in a dazzling display—Qi Luo Chang!
Overall, it achieved the effect Chen Dong desired, especially Liu Bingbing. Wearing this Hanfu, she looked like a fairy who stepped out of a painting—beautiful, captivating, and ethereal, absolutely capable of starting a trend.
Chen Dong immediately issued instructions: Yuan Zekai, quickly contact the group's publicity and public relations departments to air the advertisement on major TV stations and video platforms, including Donggua Video, and have Dongsheng Entertainment's official media and all artists help promote it.
Yuan Zekai, in conjunction with Du Meiqing, quickly contact all universities in Jinghai, especially Jinghai Art Institute, to find some slender and beautiful young people, preferably pretty girls, to try on Qi Luo Chang Hanfu. Models selected will try them on for one day on the weekend and stroll around crowded places. They will be paid 200 yuan for the day and receive a set of clothes...
The two offline storefronts should quickly begin verbal promotion and trial sales, and contact well-known UP streamers on various video platforms to have them film videos wearing Qi Luo Chang clothes. As long as the videos are published and receive a certain number of likes, advertising fees will be paid...
After all this was done, it was almost five o'clock. Chen Dong stood up and stretched his limbs.
Being a boss isn't easy; there are so many things to worry about every day.
But right now, the most important thing was to pick up Han Han.
On Friday, Jinghai University's entrance was once again crowded with luxury cars, mostly boyfriends picking up their girlfriends to go home.
Among these luxury cars, the most eye-catching was undoubtedly the Bugatti Veyron, with a silver base inlaid with midnight black.
Many people didn't recognize the car, but just one look, and they felt its extraordinary presence and hefty price. After checking it on their phones, they all gasped.
It was actually the bugatti veyron veyron, which had just been released this year. There might only be one in all of Jinghai, and no one knew which young master bought it.
Many girls who considered themselves good-looking approached him with feigned reserve:
"Handsome, I want to go to Changdu Plaza, but I don't know how to get there. Can you take me?"
"Sorry, it's not on my way."
"Then, handsome, where are you going? You can drop me off halfway; or I can go to the same place as you."
"I'm waiting for my girlfriend..."
So he had a girlfriend! A look of disappointment instantly crept onto their faces...
Gradually, there were far fewer cars. Most had picked up their desired girls and left the university.
Xia Xuehan knew Chen Dong was coming to pick her up and had prepared early, but her roommates insisted on going out together. After waiting and waiting, even the extremely patient Xia Xuehan was getting annoyed before Jiang Ziyi and the others finally left the dorm with her.
Xia Xuehan pouted, "It's not like you're meeting your boyfriends. Why did you take so long to get ready? You made Dongzi wait for ages."
Arriving at the campus entrance, Xia Xuehan looked around for Chen Dong's G-Wagen but couldn't find it.
"That sports car is so cool! I wonder whose boyfriend drove it?"
Jiang Ziyi looked at the Bugatti Veyron not far away with burning eyes, and Li Yingying's beautiful eyes were also full of stars, nodding repeatedly,
"Yeah, this car is really cool. I've never seen such a handsome car."
"Stop looking at sports cars. Hurry up and find out where Dongzi's car is!"
Xia Xuehan had no interest in supercars. She hadn't seen Chen Dong for almost a week, and her longing was like a bursting dam. She didn't want to wait another moment and just wanted to hug her lover tightly.
"Rumble—" The supercar actually started, slowly driving towards Xia Xuehan and the others.
Unlike the excitement in Jiang Ziyi and Li Yingying's eyes, Xia Xuehan frowned slightly. During military training these past few days, she had been approached by many annoying people.
Xia Xuehan took out her phone, preparing to call Chen Dong.
However, the Bugatti Veyron made a left turn and stopped beside Xia Xuehan. The car door opened, and Chen Dong appeared before everyone.
"Dongzi!" Xia Xuehan shrieked, directly sprinting over and throwing herself into Chen Dong's arms.
Clutching the man in front of her tightly, Xia Xuehan's tears fell.
"Dongzi, I miss you so much."
"Silly girl, if you missed me, why didn't you call me? I could have come in to find you."
Chen Dong ruffled Xia Xuehan's hair. He thought he should make more time to visit this girl in the future; he had been negligent these past few days.
This emotional girl, after falling in love, was deeply devoted to him, and her dependence was growing.
"No need, Dongzi. I know you're busy. It's enough that you think of me."
"You Han Han." She truly was a girl who was both heartwarming and sensible.
"My beautiful princess, please get in the car." Chen Dong released Xia Xuehan and made a gentlemanly inviting gesture.
"This is a car I bought just this morning. The passenger seat is waiting for you."
Xia Xuehan's pretty face flushed, feeling her earlobes burning. She lightly tucked her hair behind her ear and shyly opened the car door to get in.
"Ladies, I need to take Xuehan home. I'm busy tonight, so I won't be able to hang out with you all. I'll treat you to a meal next time I'm free."
Xia Xuehan, blushing, said goodbye to her three roommates. As the supercar's engine roared, the imposing Bugatti Veyron disappeared from their sight.
"Holy cow, this is a Bugatti Veyron sports car!" Jiang Ziyi finally looked up the car. Her mouth hung open, and her beautiful eyes were filled with shock.
"It costs at least 20 million yuan! My goodness, spending twenty or thirty million on a car—just how rich is Xuehan's boyfriend?"
"What, what? This car costs twenty or thirty million? That's too terrifying."
Li Yingying excitedly leaned over, looking at Jiang Ziyi's phone. The logo and model were definitely correct—the latest Veyron model from Bugatti Veyron, selling for at least 25 million yuan!
Crazy. This world must be crazy. Her roommate's boyfriend actually drove a twenty or thirty million yuan sports car to pick her up, while she was still agonizing over whether to buy a 250 yuan shirt.
Everyone is human; can't the gap be not so huge!