63: Chapter 63 Do I need to promote it? Yes, I do.

"What have you done this time, kid?"

Wang Ping was a bit puzzled. Where had this kid managed to probe from?

After all, in normal circumstances, very few people knew about this matter.

Even if they did know, Wang Xiuming wouldn't be able to reach people at that level.

Wang Xiuming gave a rough account of what happened that night.

Hiss...

Wang Ping sucked in a breath of cold air. Was this something Wang Xiuming had done?

Since when had his son become so capable?

"In the future, try to use that phone number as little as possible. Actually, calling me or your Uncle Liu back then would have been enough."

"This time, the probe was too obvious, you know?"

"Don't be so reckless in the future."

Wang Ping spoke up to admonish him, although Wang Xiuming hadn't done anything wrong in this matter.

But it was reckless in the end.

The phrase 'rational use of resources' applied just as well to human relationships.

It was like not using a meat cleaver to kill a chicken.

Wang Xiuming making that call was equivalent to using an anti-aircraft gun to swat a fly.

It was too wasteful.

After chatting with his old man for a few moments, Wang Xiuming hung up the phone.

Although he didn't know exactly who he had called earlier.

But his old man had warned him not to use it indiscriminately; this was something Wang Ping had given to Wang Xiuming after he had gone to talk to the higher-ups last time.

He hadn't expected it to be so effective.

Although his old man had concerns, Wang Xiuming didn't shy away from these things.

If it needed to be used, it had to be used.

Otherwise, was he supposed to keep the phone number to breed sons?

With the loan matter settled, Wang Xiuming could finally set his mind at ease.

He instructed Qian Weiyi to unleash production capacity.

At the same time, he diverted a portion of Hongqi's funds to use as a deposit for ordering production line materials.

As for those orders from heavy industry enterprises, Wang Xiuming naturally had to screen them.

The groups that had signed more agreements with Wang Group would have higher priority.

This standard, of course, was leaked out.

This was more conducive to the development of Wang Group's real estate.

However, Xialian's orders were cut in half, and the price was raised by fifty percent.

If that President Nie Changqing had been any more arrogant back then, Wang Xiuming wouldn't have minded raising the price threefold.

This was still out of respect for Butler Liu; otherwise, Wang Xiuming would have cut off Xialian's orders entirely.

They wouldn't get a single one!

Next up were the xiaolong s22 and the shadow t1!

Both cars would be released at the same time!

He wanted to squeeze Toyota from both sides!

Publicity, advertisements?

Did he need them?

Not at all!

Hongqi had far too many hot topics right now.

The latest model, the heavy industry god king, being besieged by foreign car companies...

Just on one hot list, there were four or five topics concerning Hongqi.

Did he really need to advertise?

Right now, the maintenance staff for Hongqi's official website were working overtime almost twenty-four hours a day.

If they weren't careful, the website would crash.

As for the news about Toyota starting a price war and handing out coupons, Wang Xiuming was already aware of it.

This... wasn't this a joke?

A price war was something used when the tiers were the same and there wasn't a large gap in quality.

But.

Was the xiaolong s22 in the same league as their 50,000-unit new energy vehicles?

Twice the range, twenty percent less power consumption, and twice the explosive power.

This was an all-around crushing victory, and it only cost 3,000 more.

Even a fool would know what to buy!

Wang Xiuming was now eager for Toyota to start a price war immediately.

It would be best if they kept it up.

When the time came, he wouldn't even need to lift a finger to let Toyota collapse on its own.

However, the price war had only just begun.

A margin of 5,000 was too low.

This had only compressed their net profit margin by half.

That was nowhere near enough.

Wang Xiuming believed that the people at Toyota wouldn't have such limited means.

After thinking for a moment, Wang Xiuming instructed Old Jia.

"I recall Toyota's new energy vehicle goes on sale tomorrow, right?"

"Starting today, we will accept pre-orders on our official website and at offline dealerships!"

"As long as they place an order now, give those customers a certain discount. Of course, these discounts shouldn't be too large. Absolutely do not think about getting into a price war with Toyota, you understand?"

"Also, the previously sold xiaolong s21s can all be traded in. Customers just need to add 5,000 and can exchange them at their local 4S dealership. Publish exactly what the extra 5,000 covers."

"Let everyone know that we, Hongqi, are the truly conscientious enterprise!"

From the time the xiaolong s21 started production until now, it had actually been less than four months.

Such a timeframe was too short.

Updating and replacing them now, with such a small price difference.

This would be equivalent to abandoning the customers who had previously purchased the xiaolong s21.

Wang Xiuming naturally wouldn't do such a self-destructive thing.

It was just that this way, the profit from the traded-in xiaolong s21 would not exceed 500 yuan.

Of course, this was net profit.

After all, the transportation of a car, plus labor and refurbishment.

These were all costs.

5,000 was truly very little.

Now, he just needed to sit back and wait for the news.

"Don't worry, President Wang, I will implement all these strategies immediately!"

"This time, our Hongqi will definitely win beautifully!"

"And let those foreign car companies see what Hongqi really is!"

Old Jia spoke with an excited look on his face; it wasn't that he hadn't thought of these strategies.

However, Wang Xiuming wasn't there, and his own authority wasn't sufficient.

So they had been delayed and not implemented.

However, the shadow t1 was still receiving no attention.

Wang Xiuming specifically instructed Old Jia to include an introductory photo album of the shadow t1 with every xiaolong s22 sold.

Simple and easy to understand.

At the same time, play videos of the shadow t1 in all the dealerships' 4S stores.

Now, it would be hard for it not to be a hit!

It was foreseeable just how popular Hongqi's stores and official website would be.

Just like when these people went to the 4S dealership, wouldn't they intentionally or unintentionally glance at the billboards?

Wang Xiuming believed that the first time they saw the billboard, they were destined to be captivated.

This was simply a godsend for young people!

A 100,000-yuan car that made you feel like you were driving a high-end sports sedan, and it was so damn cool!

It could even outrun high-end sports sedans.

Not buy it?

Was that possible?

As long as they took one look, they absolutely wouldn't be able to resist!

"After the sales of the xiaolong s22 and the shadow t1 end this time, Hongqi will have truly established a firm foothold in the low-end car market."

Wang Xiuming smiled. This was how the market was fought; one gains as the other loses.

Right now, Toyota had no idea of the severity of this matter.

If they had strictly guarded the low-end fuel car market and joined forces with other car companies.

Wang Xiuming really might not have been able to get in.

But, they actually came to compete with the xiaolong s21 for the market?

Then Wang Xiuming didn't mind at all letting them bloom on both ends.

The longer it dragged on, the more favorable it was for Hongqi.

What truly tests a product is the consumer group.

When the consumer group feeds back to the market, that is when this war will reach its white-hot stage.

Wang Xiuming lay back in his boss's chair, pondering whether he should come up with a high-end car?

After all, now that the low-end market had the xiaolong s21 and the shadow t1.

What was left was the high-end market and the mid-range market.