48: Bundling Marketing

Of course, this game still adheres to a completely free-to-play strategy.

Players only need to download Aoyou Communication and complete the reservation; when crossfire officially launches, they can log in directly and play.

It's worth mentioning that shooting games in this world have almost never attempted to introduce female characters.

Most Designers believe that using female protagonists in shooting games might provoke resistance from male players.

However, Xu Lian boldly decided to feature Fox Hunter as the central figure in this promotional video, fully showcasing the game's content.

It was this ingenious choice that ignited the audience's enthusiasm! Especially many young boys who had played the original crossfire were uncontrollably excited after seeing the valiant Fox Hunter.

"It's a first-person shooter? That's awesome, Producer, I love you!!!"

"I didn't expect it to be an FPS! Holy crap, I'm ready to spend a fortune!"

"Oh my god, Miss Fox Hunter is so cool! It's my first time seeing a woman appear in a shooting game!"

"Producer, please have mercy, do we really have to wait until summer vacation for it to launch? There's still over a month!"

"Don't worry, crossfire will definitely sweep the globe, its popularity will surely rival Dungeon & Fighter!"

"Quickly download Aoyou Communication, it has detailed introductions for all the gameplay modes."

"Tragedy, I was originally going to travel abroad with my girlfriend for summer vacation, but after watching the promotional video, I've completely given up on that."

"By the way, is Fox Hunter really a female character? Even a girl like me thinks she's super cool!"

"Sister Fox Hunter, please let me follow you to the peak of your life ~"

Xu Lian was already determined to elevate Aoyou Communication to a higher level.

After all, social software not only has strong profit potential but is also a powerful tool for developing other businesses.

As long as this tool is well-operated, and then Blue Fox Company is defeated to become the top communication application in the industry, then whether it's for subsequent promotion of new games or undertaking business collaborations, Aoyou Communication will play a huge role.

Thus, Xu Lian continuously advertised his software throughout the entire promotional video.

If players want to know the detailed content or rules of crossfire, they must first download and install Aoyou Communication.

Moreover, even to pre-order the game, this app is indispensable.

Coupled with the newly updated crossfire exclusive icon activation feature, players can only successfully light up the icon by logging into Aoyou Communication.

All these operations can be called "bundling marketing."

Using popular works to drive traffic to a social platform—once Aoyou Communication's influence further expands, Xu Lian will be able to dominate the gaming field and even have the ability to enter other industrial sectors.

"Ding-dong, ding-dong ~"

Just then, a notification sound rang in Xu Lian's ears.

The message notification sound effect of Aoyou Communication was actually identical to that of the penguin software from Old Ma's family.

Given the current technological conditions, it shouldn't be difficult to design a new sound.

But considering that all these creative ideas originated from Old Ma's family's concepts… Xu Lian kept that notification sound, as a kind of commemoration of that past time.

He only had two friends on his Aoyou software.

One was Yu Waner, who had just joined the company, and the other was Lin Shufen, currently the Yi Jie of the Douyu gaming zone.

Opening Aoyou Communication, he found a message from Yu Waner.

"I just finished watching the crossfire trailer you made, and I don't want to work anymore! I want to play the game!"

Yu Waner had watched the crossfire trailer, and like most players, she was already eagerly awaiting the open beta.

But the problem was, she was now an employee of Xu Lian's company.

This meant that except for one day off per week, she had to report to the company for the rest of the time, even during the summer vacation.

Now, Yu Waner absolutely didn't want to go to work; she just wanted to stay home and play crossfire, showing off her skills with Miss Fox Hunter in the game.

"If you don't come to work, I'll postpone the open beta by a month.

[Picking nose]"

Xu Lian didn't know why this girl suddenly had such a thought, but he knew that Yu Waner might be serious.

When Xu Lian first met Yu Waner that afternoon, he felt that she was quite straightforward, with a hint of arrogance.

He had put in a lot of effort to recruit her, and he didn't want her to leave just like that.

If Yu Waner left, Xu Lian would be the only one left in the entire company.

He couldn't possibly let Xu Lian be busy by himself during the summer vacation.

Of course, postponing the open beta was out of the question.

Currently, players were eagerly anticipating it; if it were truly postponed by a month, he would probably be cursed to hell and back.

"Are you serious?"

Yu Waner asked in surprise.

"[Smiling]"

Xu Lian didn't answer, just sent a smiling emoji.

"You really got me! [Smiling]"

"Tsk, this girl speaks quite bluntly."

Xu Lian clicked his tongue.

"Alright, it's getting late, hurry up and sleep. Come help me write code tomorrow."

"Then you have to raise my salary!!"

Yu Waner replied indignantly.

She wasn't the kind of person who said one thing and did another, nor did she want to freeload at Lin Shufen's house all day.

So, Yu Waner could only vent this helpless feeling by demanding a raise.

"That's not what I said."

"?"

...

The next morning, Xu Lian woke up naturally.

Ever since he drank the body strengthening fluid, he would fall asleep as soon as he touched the bed and wake up on time in the morning.

Before, when he stayed up late coding, he could only get up around noon, let alone wake up naturally.

This was a sign of good health!

The first thing Xu Lian did after waking up was to check the download count of Aoyou Communication.

Aoyou Communication had been developing quietly these past few days.

The download count was the data Xu Lian cared about most.

After opening the backend, Xu Lian couldn't help but smile.

Riding on the popularity of Dungeon & Fighter and the crossfire trailer, in just two days,

Aoyou Communication's download count had already exceeded eight million and was still rapidly increasing.

Each data jump was a four-digit change; this download speed was faster than a rocket.

Xu Lian's bundling strategy had completely succeeded!

At this rate, in less than a month,

Aoyou Communication would be on par with Blue Fox Communications, and might even surpass it.

By then, Xu Lian would easily conquer not only the gaming market but also other fields.

However, what puzzled Xu Lian was that his communication software was developing so smoothly, yet Blue Fox Company showed no reaction at all.

Weren't they afraid of having their rice bowl snatched away?

Xu Lian had checked Blue Fox Company's information; its backer was Far East Group.

This company was a giant in the country, involved in a vast array of industries.

In the past, whenever a competitor threatened Blue Fox Company, Far East Group would always step in to resolve it.

Now that Aoyou Communication was thriving, it seemed illogical for Far East Group to stand idly by.