191: You need to take the initiative.

"Hmm, what about the situation at the Chicken Farm?"

"The first batch has basically reached about eight catties. I'm considering when to start selling them."

Li Ming hesitated.

"Does that even need consideration? We have at least a few thousand in that first batch. As long as they meet the standard, we can sell them anytime. Besides, the shop can consume them anyway."

Ye Tian asked, puzzled.

"No, what I mean is, I have some concerns regarding the pricing. After all, the people who come here to eat are all regular customers. If I sell them too high, I'm afraid they'll have complaints. If I sell them too low, it's not worth the value. So, I feel like I need an opportunity."

"An opportunity?"

Ye Tian was stunned for a moment.

"Brother, haven't you noticed? The renovation across the street is basically finished. I want to wait until we know what they're up to before revealing our secret weapon. Besides, our overall renovation will take a few more days to finish, and I plan to release it all at that time."

"I see. That's fine, too. Anyway, the quality of our chicken is undeniable, so we definitely won't have trouble selling it."

Ye Tian nodded.

Seeing Li Ming had already started catching chickens.

He went outside by himself.

He cast his gaze toward the storefront across the street.

The construction workers who had been coming and going were much fewer now.

Only occasionally was a small cart of renovation debris pushed out.

However, the wall they had covered up was still standing.

"Why are they being so mysterious?"

Ye Tian narrowed his eyes.

The corners of his mouth curled up slightly.

A phantom shadow flew out from his pocket and disappeared behind the wall.

"Oh, this renovation is actually quite nice."

Through the shared vision of Blade, Ye Tian clearly saw the layout inside at that moment.

The row of shops across the street had already had their upper and lower floors connected, completing a unified plan.

The decoration was antique and elegant.

Compared to the scattered shops before, it was a complete transformation.

Even Ye Tian, looking at the interior decor, had the urge to go in and take a look.

As Blade flew inside.

In that restaurant, Ye Tian saw stalls full of character, just like a market.

Bright flags were already planted on the stalls.

Things like Nanhu Stinky Tofu, Chaoshan Poison, Authentic Mutton Skewers, and so on.

As Ye Tian looked along the way, he felt as if he had entered a Gourmet City.

All the famous snacks, big and small, from all over the country were available here.

And judging from the various equipment that had been installed, it really didn't look like they were just putting up a false front.

Impressive. With this setup, the attraction is far greater than before.

It will definitely attract absolute attention to the South Gate Night Market.

After all, although everyone used to run food stalls, each stall was only so big.

Each shop was also operated independently.

So, although each had its own characteristics, the things they sold were mostly the same.

This was why Changle Restaurant had become the dominant one.

But now, they had concentrated the power of so many shops and directly expanded into a Gourmet City.

I believe that customers coming to the South Gate Night Market looking for food will definitely be attracted at first glance.

If we don't have countermeasures here, I'm afraid business will really plummet.

While deep in thought, Ye Tian's ears twitched slightly.

A conversation abruptly reached his ears.

"How is it? Have the masters finished their preparations?"

After being surprised for a long time, Ye Tian realized that Blade had flown into an office, and the voice he heard was from people inside the office.

This...

No wonder when Blade upgraded to two hundred gold, he always felt something was missing.

It turned out its abilities really had improved.

It could even share hearing now.

With a look of surprise on his face, Ye Tian quickly calmed down.

He decided to listen to what kind of plans they had first.

"Ready. We can open on time in three days. By then, our head chef will personally handle the specialty dishes from across the street. We will definitely be able to crush them in terms of taste."

"Hmm, not just in taste, but we must also make them despair in terms of price. Have the materials been prepared?"

"They are already being prepared. We spent time sourcing raw materials at the lowest price. Although they are frozen goods, after adding more seasonings, not only will the taste not be bad, but the average person won't be able to tell. We will sell them directly at cost price. Even if someone has complaints, they won't be able to say anything else."

"Right, that's the feeling we want. Although we are selling their signature dishes at cost, the many other specialty dishes and snacks we have here can still generate profit. As long as we snatch their business away, the money we lost will naturally come back."

"Hmm, that makes sense, but Boss, Changle Restaurant has a large group of old customers. Can we really succeed just by lowering prices?"

"Why not? The price difference between the two shops across the street is so big; even regular customers wouldn't know how to choose, right? After all, their money didn't just blow in with the wind."

"Then what if they lower their prices too?"

"Wouldn't that be even better? I just said that our source of profit is other delicacies. We look like we are fighting a price war with him, but actually, it's a quantity war. If they lower their prices, they will have nothing left. Can a business that loses money just to gain popularity last long?"

"Hehe, the boss is still the most comprehensive thinker."

"Comprehensive? I don't think it's enough. To kill someone, you have to destroy their heart as well. On the opening day, we must arrange for people to specifically compare and promote it. I want to see how many of his old customers are willing to be suckers when faced with such a huge price difference."

"Yes, yes, I will arrange for a few eloquent people later. I guarantee that even if his old customers go to eat at his place out of face, they won't look happy."

"Alright, pay more attention to the things later. This time we strike, it must be a fatal blow."

"No problem, Boss, just watch me. I guarantee I won't drop the ball."

...

The conversation between the two ended.

Ye Tian saw them leave the office and withdrew his gaze.

A flash of disdain crossed his eyes.

If this were in the past, if the other party played like this, Changle Restaurant would really be unable to cope.

But now, one can only say that the other party is completely self-righteous.

You want to compete with me on quantity? What I want to compete with you on is ingredients.

This thing cannot be handled by any conspiracy or trick.

Putting away his thoughts, Ye Tian stopped overthinking. He returned to the kitchen with a relaxed expression.

Li Ming was personally butchering the chickens.

Knowing that Ye Tian had a huge appetite and that there were so many chickens on hand that they couldn't finish them all, Li Ming didn't hesitate.

He directly slaughtered five chickens.

"Brother Li, can our five shops be completely ready within three days?"

"Three days? It might be a bit rushed, but if we have the workers work overtime, it shouldn't be a big problem."

"Then have them work overtime. We will officially open in three days."

"Alright, Xiao Tian, you call the shots."

"Also, regarding the restaurant layout, it needs to be improved properly. Get more of those large glass tanks you used to store fish and make them into a wall. Then add some more exquisite cages..."

Ye Tian described the direction he had just decided on.

As Li Ming listened, he seemed to understand Ye Tian's intention and nodded repeatedly.

He directly threw the chicken preparation work to Little Stone, grabbed Ye Tian, and found the people who were renovating. He repeated Ye Tian's ideas to them and even gave some better suggestions from his perspective as a professional chef.

Fortunately, Ye Tian's suggestions were just additions, not modifications. Although the workload might be a bit larger, with extra payment, the renovation team definitely stated that they would get it done within the specified time.

After the discussion.

Li Ming and Ye Tian returned to the kitchen again.

"Xiao Tian, since the reopening time has been set, how should we set the price for our chicken?"

"Set it expensive."

"Ah? Won't that make many people shy away?"

Li Ming hesitated.

"Hehe, it's only expensive if it doesn't live up to its reputation. If it's well-deserved, who dares to say it's expensive? Besides, if things are expensive, it can highlight how big the discount is. Since we are opening, we have to show something."

"Xiao Tian, do you mean to set a high price on the surface, but actually promote with low prices to attract people?"

"What low price? Just like you said that day, Brother Li, does our chicken have a cost? As long as it's eaten here and not taken elsewhere to be sold, even if it's free, it won't affect us at all. So, if we're going to do it, we should do it big. After all, the traffic on our opening day won't be small."

"Hmm? Xiao Tian, have you done any other promotion?"

"Promotion? Why would I need to do the promotion? Someone will do it for us."

"Who?"

Ye Tian didn't speak, but pointed to the opposite side.

"What do you mean?"

Li Ming looked in the direction Ye Tian pointed, even more confused.

"If nothing goes wrong, they are also opening in three days. Do you think they would have brewed this for so long and not promote it properly?"

"Uh, this... Xiao Tian, how do you know?"

"Went out for a walk just now and overheard it."

Ye Tian made it up casually.

"No wonder you said to finish the renovation within three days. So that's what it is. Alright, then let's make good use of the momentum."

Li Ming grinned, seemingly very expectant.

After all, he was now the owner of a super-large farm.

In terms of scale, he had long moved beyond just running a small restaurant.

Seeing his expression, Ye Tian didn't reveal what he had overheard about the so-called price war and dish targeting.

Still the same words, there was no comparison anymore.

Didn't wait long after sitting down.

The chicken was ready.

Rarely quiet, Ye Tian and Li Ming had a good drink with the five big chickens.

While eating, they were also feeling the difference in the chickens that were about to reach their peak growth.

In terms of texture, it was more chewy, and the energy contained within was significantly more.

With every bite, Ye Tian could feel a wave of heat.

The energy brought by about half a chicken was comparable to one chicken that was still in the growth stage.

Feeling this.

Ye Tian couldn't help but say.

"Brother Li, this chicken is older, and the taste is really much richer. If possible, help me specifically raise some of these old chickens at the Chicken Farm for us to eat ourselves."

"Hehe, Brother, you don't need to tell me; I have to raise old chickens too. If we want to increase the scale of our Chicken Farm, we can't just rely on buying chicks. After a certain time, we must hatch them ourselves to ensure stable growth. So, the hens in the Chicken Farm will be raised until they can no longer lay eggs. Based on their current meat quality performance, I am sure that the old hens we raise long-term will have an amazing taste."

Li Ming laughed.

Ye Tian nodded with satisfaction: "Not bad. In that case, our chickens can be simply graded, but for the old hens, it's best not to sell them."

"Brother, you call the shots on this. But speaking of which, the chickens fed with your cockroach meat are really different. I've been eating them often lately. Even though I stay up late every day, I feel much more energetic. After that big meal the other day, I even had a nosebleed. Your sister-in-law also said I've been much stronger lately. Such a treasure, not to mention you, even I am reluctant to sell it to others."

Li Ming chuckled and couldn't help but look at Wang Shufen beside him.

But the next second, his ear was pinched.

"You guy, what nonsense are you talking about? Xiao Tian is still in school, can you watch your mouth?"

Wang Shufen, with a blush on her face, scolded him.

Ye Tian chuckled, but a bright light flashed in his eyes.

His physique was now far beyond that of an ordinary person, so every time he ate the chicken, he could only feel the increase in blood energy.

As for other aspects, he really hadn't paid attention.

Unexpectedly, for ordinary people, their chickens could have so many effects.

But thinking about it, it makes sense. If even he could increase his blood energy, then it would definitely have an effect on ordinary people.

Therefore, these chickens with long breeding times really need to be sold carefully.

Just as he was thinking, Wang Shufen, who had finished teaching Li Ming a lesson, turned her head to look at Ye Tian.

"By the way, Xiao Tian, how are things progressing with your Sister Bing?"

"Me? With Sister Bing? Sister, what are you talking about!"

Ye Tian's face turned red, and he pretended not to understand.

"Still pretending with me? I'm an experienced person; can't I see your little thoughts? If it were before, your career had just started, and compared to Sister Bing's status, it was just too vast a gap, so I didn't say much. But now, my brother is the boss of several Breeding Farms, so if you work hard, it doesn't seem impossible."

"This... Sister, how did you think of saying this? Sister Bing and I..."

"Do you think I want to say it? It's just that your blockhead isn't very enlightened, so I have to give you a hint."

"Sister, you might be overthinking it. There's really nothing between Sister Bing and me."

Ye Tian said with a wry smile.

"Still nothing? Yesterday when we were fishing on the bamboo raft, I watched carefully. The look in your Sister Bing's eyes when she looked at you was shining. And since receiving the call from her grandfather, haven't you noticed that her eyes are different when she looks at you?"

"Is there? How come I don't know."

"That's why I say you're a blockhead. With Sister Bing's status, is she someone an ordinary person can touch? But yesterday, whether it was you helping her or pulling fish with her, I saw that she didn't show any signs of discomfort. So, Little Wood, if you like her, be proactive. After all, with her status, you can't wait for her to be proactive first."