210: Chapter 210 He doesn't understand you, he just understands marketing.

8:30 PM.

Under the moonlight.

A gentle breeze blew, birds chirped, and field mice scurried about.

A few people sat on the ground, eating sunflower seeds, drinking beer, and chatting.

It was quite lively.

As the time drew closer to 9 o'clock, everyone gradually lost interest in chatting and took out their phones one after another to check Weibo and Douyin.

They wanted to see the sentiment online.

The Weibo post already had over 130,000 likes and over 60,000 comments.

The Douyin post had 80,000 likes and over 40,000 comments.

The news that Ye Lan was going to release a new song at 9 o'clock had indeed hit the trending topics, sparking heated discussions among netizens.

"Didn't Ye Lan withdraw from the Cheng Tai Mid-Autumn Festival gala due to health reasons? How does she still have the energy to release a new song?"

"It seems the health issue was just an excuse, nothing more than a graceful exit provided by Cheng Tai for Ye Lan."

"The release time is 9 o'clock, isn't that the exact time Ye Lan was scheduled to sing on the program list?"

"Good heavens, this is a direct challenge!"

"How resentful must Ye Lan be? Going head-to-head with Cheng Tai like this, I'm afraid she won't have any opportunities to collaborate with them in the future."

"She's known for singing pop songs and love songs, which aren't suitable for the Mid-Autumn Festival gala. Cheng Tai gave her a chance, and she doesn't know how to cherish it, instead pushing her luck?"

"Exactly! If she's so capable, why not go on CCTV? No other satellite TV station invited her! She doesn't know how to be grateful!"

"If I were Ye Lan, I would have quit the music industry already. What a disgrace!"

"What kind of song is it that gives Ye Lan such confidence? Promoting it with such fanfare."

"News of her withdrawing from the Mid-Autumn stage came out yesterday, and she's releasing a new song tonight. A rushed song, what kind of competitiveness could it possibly have?"

"Ye Lan has lost her mind, attacking a rock with an egg. She's going to lose both her substance and her face!"

"Go, Sister!"

"Will the netizens who are kicking someone while they're down please leave my sister's comment section!"

"Rejected the first time she was on a gala-style stage, her status is going to drop, right?"

The group scrolled through the comments.

They found they were all voices of doubt and mockery.

Qin Xun took a look, closed his phone, and felt somewhat satisfied.

Good, the harsher the scolding, the better.

This was just the entertainment industry; the combativeness was average.

If this were the esports scene, the netizens would be playing their keyboards like virtuosos.

After reading the comments, Ye Lan also looked calm and composed, holding a beer bottle and sipping slowly.

Xia Ning, however, felt a bit strange.

"Ye Lan, shouldn't your Weibo and Douyin be full of your fans?"

"Why are there so many negative comments?"

Ye Lan smiled lightly and said, "I didn't control the comments; I'm too lazy to do that."

"Many competitors see that I've fallen on hard times and will pay internet trolls to stir up trouble in my comment section, eager to use this opportunity to stomp me into the ground."

"In this circle, there are plenty of people who do things that hurt others without benefiting themselves."

Wang Cui gritted her teeth in anger.

"Sister Ye, why don't you let the company control the comments?"

Ye Lan looked at Qin Xun and found a playful smile in his eyes. She knew that perhaps only Qin Xun among those present understood.

Understood her, or perhaps understood marketing.

No matter what he understood, the point was, he understood.

Ye Lan took a sip of wine and explained, "Teacher Qin, why don't you explain it to them?"

Qin Xun nodded and smiled.

"The trending topic mechanisms on Douyin and Weibo require sufficient exposure, including view counts, likes, comment volume, and so on."

"The opponents' internet trolls rushing in can push the news to the trending topics, gaining more exposure."

"Once the exposure is high, it attracts more passersby to watch, which in turn attracts a new wave of traffic."

"This can form a virtuous cycle."

"It's equivalent to spending the opponent's money to get on your own trending list. This kind of 'free ride' is rare and hard to come by!"

Ye Lan smiled softly.

"Teacher Qin understands me."

Xia Ning hesitated for a moment, then quickly corrected, "He just understands marketing."

Ye Lan glanced at Xia Ning, smiled faintly, and said nothing.

Wang Cui, however, was getting anxious.

"But this is a scandal!"

Ye Lan looked at Qin Xun, meaning for him to continue explaining.

Qin Xun felt helpless; he couldn't understand why Ye Lan kept a blockhead like Wang Cui around her, but he continued to explain.

"Actually, there is a type of artist marketing that involves establishing a victim persona to stimulate sympathy from others."

"Right now, with so many people mocking Ye Lan, she has become the victim, which will arouse the fans' protective instincts."

"However, they can't withstand the sheer number of paid trolls, and besides, Ye Lan was indeed rejected by the Mid-Autumn Festival gala."

"Their arguments aren't strong."

"But once "wishing we last forever" makes its grand entrance, these fans who have been holding back will gain confidence and turn into keyboard warriors."

"The comment section will face a great reckoning!"

"They will crazily repost and comment on this song, pushing Ye Lan to the position of a diva."

Ye Lan quickly waved her hand.

"I wouldn't dare to claim that, I wouldn't dare."

She paused and smiled.

"Isn't there still a shortage of two songs?"

Time passed minute by minute.

9 o'clock!

The video of Ye Lan singing "wishing we last forever" under the moonlight was posted on Weibo and Douyin simultaneously.

Ten minutes later.

The sentiment in the comment section changed immediately!

"Wow! What kind of divine song is this?"

"Isn't this the poem we learned in middle school? It's been set to music? It's so good, so good!"

"Is Ye Lan's casual acapella singing always this good?"

"Sister is so ethereal! Sister is killing me!"

"Aren't these fields under the moonlight more vast than any stage?"

"Divine lyrics, combined with a divine song, create a divine sister!"

"I watched the Cheng Tai Mid-Autumn Festival gala, and it was all a pile of crap. The entire gala combined isn't as good as this one song by Sister."

"Can someone tell me how to woo her?"

"If this song doesn't become a hit, there is truly no justice!"

"I don't want to keep it on repeat either, but it's just too good!"

"Tell me, who filmed this video? Don't tell me it was a man! I can't take it!"

"Family, my wife has embarrassed herself!"

Ye Lan's Weibo and Douyin were quickly occupied by positive comments.

They shut down those previous mocking comments so thoroughly that they didn't dare to make a peep.

Someone in the comment section shouted, "Sisters, follow me to lead the charge, let's storm Cheng Tai's official Weibo."

Qin Xun and the others clicked on Cheng Tai's official Weibo and found that the comment section of their Mid-Autumn Festival gala post had completely fallen.

There were already over 10,000 comments.

"Speak up! Cheng Tai, what the hell, speak up? Are you mute?"

"What song is not suitable? Is the greatest Mid-Autumn poem of all time not suitable?"

"There is no song more suitable for a Mid-Autumn performance than this one!"

"Are you all blind? This heaven-sent viewership, we give to you, and you couldn't even handle it?"

"Does your face hurt?"

"In your entire gala, there isn't a single act that can compete!"

"It's you who need Ye Lan, not Ye Lan who needs you, got it? You can't even tell who's the boss!"

"Status? Tell me how her status is going to drop?"

"It's fortunate she didn't go on your station. Going on it would have been a huge insult to Ye Lan's status!"

Ye Lan watched for a while, shook her head, and sighed.

"Cheng Tai is enduring too much. It wasn't them who hired the trolls; why scold them?"

Suddenly, she noticed Qin Xun looking at her with some disdain.

"Teacher Qin, why are you looking at me like that?"

Qin Xun smiled.

"I think you're acting coy after benefiting from the situation."

Ye Lan smiled lightly, took out her phone, and wrote a pinned comment in the comment sections of her Weibo and Douyin.

"Thanks to Teacher Qin and Teacher Wang Fen for their careful guidance on my singing of this song, which has benefited me greatly!"

"Thanks to Teacher Qin for taking 6 minutes out of his busy schedule to compose the music for me."