31: Chapter 31: Five minutes of charging, one hour of talk time!

Inside the office.

"This design is really good... it's so user-friendly... just one tap to enter settings... and gestures too..."

Lei Jun was fiddling with the new phone in his hand, a smile on his face. He would tap open the camera, then open a webpage, then tinker with the theme settings, and zoom in on photos... his eyes were filled with satisfaction.

"You've been fiddling with that all morning, haven't you? It feels like you're closer to it than your wife..." Li Guoqiang looked at this scene, speechless, and couldn't help but retort.

"You're no better than me!" Lei Jun glanced at Li Guoqiang, who had just put his phone into his pocket, and quickly retorted.

Fanmi's first mobile phone, a four-inch multi-touch screen.

A water-drop style design...

The charging speed hits sixty percent in half an hour and reaches a full charge in just over an hour, which is an overwhelming advantage in the current market.

The system's operational smoothness and presentation method were also an unexpected surprise. After using this phone, he couldn't get used to his old phone at all, which led him to replace it directly.

Lei Jun discovered another benefit of being an entrepreneur: getting to enjoy the phone developed by his own company first.

However, as mass production of the phone began, Lei Jun seemed to think of something, and his expression gradually became serious.

"Let's finalize the marketing plan. Our product website will go live to open phone reservations, and purchases can begin the day the phone officially hits the market."

"Which slogan should we use?" Li Guoqiang's expression also turned serious as he handed over a document containing marketing plans that had been proposed earlier but not yet finalized.

Lei Jun just glanced at it and picked out one of the plans.

"Let's use this one: Charge for five minutes, talk for an hour. I think it's great, and it was proposed by Zhou Fan!"

When he first heard this slogan from Zhou Fan, he had already decided to use it, but the detailed plan hadn't been ready then. Now, naturally, there was no need to hesitate too much.

"I also think this is the most suitable one! Engineer Zhou is truly an all-rounder." Li Guoqiang nodded; it was logically clear and perfectly matched the product's highlights, especially since it was catchy and easy to remember.

This advertising slogan would definitely spread rapidly.

Zhou Fan wasn't just brilliant at R&D; in the area of marketing, he made the staff in their own marketing department feel ashamed.

"Then for the launch date..." Li Guoqiang pondered slightly before speaking again: "The latest models from Samsung and Apple are both launching on October 1st. Should we avoid their limelight a little?"

"Why should we avoid it?" Lei Jun laughed without hesitation: "Let's set it for October 1st; it happens to coincide with the holiday..."

"Are you really going head-to-head?" Li Guoqiang frowned. Launching a few days earlier would at least allow them to snatch some users, but launching on the same day as the two giants really left no room for retreat.

"We'll hold the new phone launch conference a week early, coordinating with the preliminary publicity! Just as Zhou Fan said, sooner or later, we have to cross these two mountains!" Lei Jun understood Li Guoqiang's concerns and added.

Li Guoqiang took a deep breath. Thinking about going head-to-head with the two giants, he still felt a bit unsure. "There's a little over a month left, we should put as much effort as possible into the publicity..."

"..." The two quickly went through the plan, finalizing a series of issues such as the theme and launch date. Afterwards, Li Guoqiang paused slightly, his expression becoming more serious.

"Next is the matter of money!" Li Guoqiang looked at Lei Jun and handed over another document.

"We've invested in some online advertising recently, and I'm wondering if we need to increase investment. After all, even good wine fears a deep alley... Samsung and Apple have been warming up for months, and the advertising fees they've dumped probably won't be less than 500 million, plus the money for offline launch conferences, which is even more..."

"How much money do we still have in our account?" Lei Jun asked while flipping through the detailed documents on advertising investment.

"About one hundred million!"

"Except for the payments that need to be settled before the launch, invest all the rest!" Lei Jun said without hesitation: "Focus on online channels and high-traffic transportation facilities. Also... Zhou Fan suggested... the entire launch conference should be live-streamed!"

"Invest it all??" Li Guoqiang was stunned. If the new phone sales didn't meet expectations and funds couldn't be recovered, the cash flow would inevitably be affected. This was undoubtedly a "burn the boats" decision.

"And the live stream... isn't that a bit too large in scale..."

As far as he knew, even Samsung and Apple didn't hold live streams specifically for their new models this time. Moreover, not many manufacturers had done so in the past; most current launch conferences were based on offline invitations and recorded broadcasts uploaded to the internet.

If they really did that, 100 million for publicity would likely be a drop in the bucket; it might not even be enough...

"We have no way back..." Lei Jun nodded and said in a deep voice, "I believe the new phone will be a success. Since that's the case, we must make all preparations before the launch as perfect as possible. There's nothing to worry about. Besides, if it really fails, I still have 300 million in cash in my account."

Once these words were spoken, Li Guoqiang's expression froze instantly, and he stopped dwelling on the money matter.

He had forgotten that Lei Jun was not him; his foundation was much more solid.

"Then what about the price? Are you sure about using this one?"

Li Guoqiang looked at the number on the document, his brows furrowed tightly. This price was somewhat beyond his expectations...

Lei Jun's gaze also fell on that price, and without much hesitation, he nodded affirmatively.

"Just this price!"

"Also, keep an eye on the progress of listing on the E-commerce platform and E-commerce platform. Although it will split the traffic from the official website, the more phones we sell, the more the impact can be minimized..."

"I want the entire industry to boil over on the day the phone launches. I want Fanmi and this phone to become the hottest terms on the internet, the focus of everyone's discussion!"

Lei Jun's heart grew more and more fervent. After waiting for so long, this day had finally arrived; he was more excited than anyone else.

Although the two mountains still stood in front of them, no one could predict the real outcome.

But he was already a bit impatient!

"Fine, leave all this to me!" Li Guoqiang nodded solemnly.

"Tell me... how far do you think we can go?" After his outburst of passion, Lei Jun felt a bit uncertain.

"I don't know either. It's already far higher than I expected..." Li Guoqiang was silent for a moment. Initially, he only thought about making one phone to enter the mobile phone industry.

But now, right from the start, they had to compete with behemoths like Samsung and Apple, and surprisingly, he even felt some confidence inside.

His expectations had already been perfectly realized.

"Then let's not think about it. Come on, let's go tell everyone the news!" Lei Jun patted Li Guoqiang on the shoulder and then strode toward the office door.

He pulled open the office door, but his steps faltered.

In the entire hallway outside the office, figures seemed to have been waiting for a long time. The moment the office door opened and the two appeared at the entrance, the entire hallway fell silent.

The figures pacing back and forth stopped, the sounds of whispered conversations vanished, and they all gathered around...

Expectant gazes and suppressed expressions of excitement, without the slightest concealment, looked directly at the two of them.

"Mr. Lei..."

"Has it been confirmed?"

"When will it launch?"

"Are we going to compete with Samsung and Apple???"

"..."