Chapter 39

Many electric vehicle manufacturers have had a hard time these years, because trass has played a card, that is, the policy of low price and high configuration.

Mr. Mu Xin, the CEO of Lingdong, looked at the TTP sorted out by the employees repeatedly this afternoon.

The above is the situation of some models with good sales in the market.

Model3 is Tesla's flagship product this year,

Accelerate at 100 km for 5 seconds.

Maximum power, 200kW

Journey, 520 kilometers.

Automatic driving system, standard.

The real transaction price is 299000 yuan

Such parameters do not have to be compared with friends and suppliers of electric vehicles, even compared with traditional high-end vehicles.

Every manufacturer must respond to the opponent's practice. Several of them choose to lower the price, but their selling points are not as good as their opponents, and the final sales volume is flat.

In the last month, model 3 has sold tens of thousands of vehicles, which is the envy of many friends and businessmen.

However, as insiders in the industry, Muxin understands that Model3 is just a product that uses a lot of money-saving technology, but its core technology is really bright.

Lingdong's response to the opponent is to launch the Phoenix Project. In the technology company, the Phoenix project means to fight bravely. Once you lose, you will no longer have a chance, and the whole project team will be abolished by the company.

For Lingdong, the Phoenix Project, more accurately, is the Phoenix battle. Once it loses, the future of the whole company is uncertain.

After many considerations, they also chose to shrink part of the process and reduce the price, but still ensure that the quality is better than Model3,

And suppress the price to the psychological turning point of 360000. People are always sensitive to the numbers 3 and 6. The gap between 3 and 4 will be very large, which is more obvious than 4 and 5.

As for 6 and 7, 6 makes people feel about half, and 7 makes people feel more than half.

Fengshen 27 is originally a high configuration layout. There are many places that can be shrunk while retaining the general temperament. It seems that it is not a problem to defeat the opponent in quality, but as a high configuration electric vehicle, it always lacks one thing, that is, driverless system.

Although Lingdong company has made a lot of mistakes, one of the most serious mistakes is to bet on high-end solutions for driverless systems.

Originally, I thought I chose the high-end electric vehicle route. Of course, I should choose the high-end driverless scheme. Later, the development exceeded the prediction.

In short, there are three kinds of driverless systems that have been used in the world.

The first is to install a large number of auxiliary equipment on the driving road to guide the operation of unmanned vehicles. The advantage of this scheme is that the system on the vehicle is cheap, but the disadvantage is that the system on the road is expensive. It has been widely used in express companies, but it is very practical.

The second is to use lidar. The simplest idea of unmanned driving is to use a device to measure the distance between the car and all objects in the 360 degree direction at all times, so that we can master the surrounding situation and make the most reasonable choice.

However, the simplest idea has to pay the most cost. In order to achieve this goal, many different types of lidar rotating continuously need to be set on the car to measure the situation in different range.

At present, the cost of the whole program is more than 500000. Although it is the most reliable program, it is also the most refugee oriented.

The third scheme is troublesome, but the cost is relatively small. This scheme is led and carried forward by Tesla.

That is to take pictures through a high-definition camera, and then identify all objects in the picture through high-performance artificial intelligence chips and programs, judge their distance, and take action after complex calculation.

Liang Shicheng's current technology is similar to the third scheme. He does not need lidar, but only a high-definition camera.

Lingdong's previous route failed because it chose the lidar scheme, but the hardware cost can't come down. To implement the Phoenix Project, the cost that can be left to the driverless system is really small when the vehicle quality is certain.

If you want to save Aeolus 27, you must find a suitable driverless system for it, otherwise it will never be able to pretend to be a high-end electric vehicle.

Therefore, Muxin resolutely gave up the original lidar scheme and began to look for alternatives everywhere.

But he never found one to satisfy himself until he knew about iron ox X.

He is very satisfied with the driverless system of Tieniu X. it can be said that the price of 35000 is worth it even if Tieniu X's driverless system is disassembled and installed in his car, and then the wind pulling tractor of Tieniu x is thrown into the sea.

Unfortunately, the software needs to be fine tuned, but we still have to rely on Yilong company.

One day, Mu Xin, CEO of Lingdong company, took a group of people to the city where Yilong's parent company is located, and made an appointment in advance for Liang Shicheng to meet in a hotel.

Although their previous intention to acquire his company was rejected, this time they intend to only obtain the driverless system. Even if they fail, they will strive to purchase the system and pay a lot of money to obtain the exclusive use right for a few years.

After both parties were present, CEO Mu Xin sincerely expressed this intention and waited for Liang Shicheng's attitude.

Liang Shicheng was unprepared for this at the beginning. He didn't intend to return to this field in a short time after the collapse of the company that wanted to buy electric vehicles.

It is also an honor for someone to be able to recognize beads and look up to his products, so he made no secret of his plans and spoke out with the same sincerity.

He doesn't intend to use the system for others, and he has his own electric vehicle plan.

The negotiation was at an impasse, but mu Xin still looked for an opportunity to chat with Liang Shicheng. He said that the business could not be benevolent and righteous, and arranged the dinner. He hoped to have other exchanges and planned to make a cliche from it.

Liang Shicheng accepted the proposal and began to ask about the battery he was most concerned about.

As an old man in the industry, Muxin took the trouble to introduce him to the current situation of the industry,

"Although graphene batteries are widely hyped, pure graphene batteries are difficult to mass produce and manufacture, and even the feasibility of manufacturing such batteries is not clear.

Finally, the only thing we can do is to add graphene to the ordinary battery, slightly enhance its performance, and the improvement will not exceed 20%. In terms of endurance, it is still better than whose power control system... "

After listening to the introduction, Liang Shicheng inadvertently revealed some information that his electric vehicle will not make progress in the short term.

After receiving this information, Mu Xin continued to lobby for the exclusive right to use Yilong's automatic driving technology in the field of electric vehicles in recent years.

He analyzed that Liang Shicheng was short of funds to establish Yilong company and was planning to go public for fund-raising, so he proposed that Lingdong is a famous company in the stock industry. If Lingdong can purchase Yilong's products, this transaction news is a great good news for Yilong and can help improve the stock price.

Then, in exchange for the battery technology that Liang Shicheng was interested in, the transaction was finally concluded, and Lingdong company solved the urgent problem.

When the two sides signed the contract and left, Liang Shicheng said a meaningful word to Mu Xin,

"The next meeting may be the opponent. I will work out a better battery, and you have to work harder to study driverless."