163: The Mixue incident opened the door to financing for Wang Lin!

For Wang Lin,

He had coveted Snow King for a long time.

After all, he had already invested in the Bubble Blind Box next door, and these past two days, he had seen news that Wang Ning had already gone to Xiangjiang to discuss the IP situation of Jasmine with the designer.

But here, Snow King was still out of reach.

The two brothers of Snow King had no intention of giving up equity at all.

This also gave Wang Lin a huge headache.

However, now, Wang Lin had finally found an opportunity.

His subordinates had been observing for several months before discovering the difficulties Snow King was currently facing.

And they had secretly planted a few nails inside.

First, there was the issue of rising raw material prices.

In the past two years, the spot price of white sugar had risen from over 5,000 yuan per ton to 10,000 yuan, and essential raw materials for Snow King such as milk powder and jam were also increasing.

Snow King now had over 800 stores, most of which were franchised.

Low prices were Snow King's trump card.

But now, this trump card could not be used due to rising raw material prices; it was either raise prices or incur losses.

They had fallen into such a predicament.

Secondly, there was the supply chain crisis.

Just as the number of franchised stores was about to exceed a thousand, Snow King's suppliers could not keep up with the franchisees' expansion speed, leading to widespread shortages of raw materials and equipment.

This had a fatal impact on Snow King.

Today's Snow King was caught between a rock and a hard place.

But in the end, it all boiled down to one word: money.

Wang Lin looked at the document in his hand, calculating whether Snow King would choose to compromise this time.

If a brand like Snow King slipped away from him, Wang Lin would wake up in a cold sweat and slap himself twice.

If they compromised, he could seize the opportunity to acquire some of their very valuable equity.

If they didn't compromise, Wang Lin wouldn't mind adding insult to injury to their current weakness.

Capital has always been bloody.

Wang Lin felt no guilt about this matter.

His entry would bring more opportunities than harm to Snow King.

The chain of interests behind Wang Lin alone would be enough to resolve Snow King's current crisis.

"As long as a company isn't run by a single person, there's room for negotiation. No matter how mature and steady the elder brother is, he will inevitably be influenced by the younger brother's aggressiveness."

"Young companies, young enterprises, it's better to be a bit more aggressive!"

"What's the use of holding onto equity that can't be converted into money?"

Wang Lin looked at the document in his hand and chuckled softly.

This time, he would definitely take down Snow King.

.

Zheng County.

Inside Snow King's headquarters.

Zhang Hongchao and Zhang Hongpu were both looking troubled.

The dual crisis of raw materials and supply chain was the biggest danger their company currently faced.

Zhang Hongpu was the most aggressive; he believed that the current difficulties were not difficulties at all.

This was also why Snow King's supply chain crisis occurred; otherwise, they would only be facing a raw material crisis.

"Those franchisees have been calling me constantly these past two days. Raw materials and equipment are completely out of stock, causing newly opened stores to be unable to operate. I don't even dare to answer their calls anymore," Zhang Hongchao said, rubbing his temples.

Zhang Hongpu didn't dare to speak.

He hadn't anticipated that his aggressive expansion would be brought to a halt due to the production capacity and financial issues of local suppliers.

After a long while, he tentatively suggested, "How about we introduce capital?"

This suggestion was strongly opposed by Zhang Hongchao: "It's not the right time yet. We're still in the startup phase, and even we two brothers have disagreements. If capital is introduced, who will the company listen to?"

"Furthermore, there are so many cases of companies being swallowed up after introducing capital. I don't want our hard work to be taken over like that."

Zhang Hongpu opened his mouth, unsure what to say to his conservative elder brother.

He understood in his heart that his brother had struggled hard to get to where he was and had seen the harsh realities of society.

Therefore, he only wanted to keep the company's equity firmly in the hands of the two brothers.

But Zhang Hongpu knew that society wasn't a place where you could succeed by fighting alone!

Just like these two current crises.

He actually knew how to solve them in his heart.

The former, the raw material crisis.

They couldn't change the fact that raw materials were rising in price, nor did they want to raise product prices for their stores, as this would damage their standing, influence, and customer habits in the eyes of consumers.

But with the addition of capital, they could boldly burn money.

What about rising raw material prices? No matter how fast they rise, can they rise faster than capital flows?

Zhang Hongpu had another thing he didn't say: they weren't market overlords.

Not to mention distant competitors, right here in their Yu Province, there was the high-end tea brand Aishang Guoyuan, and also Yinyue Gongfang, among others.

Further afield, there were brands like Cha Yan Yue Se, Tian Lala, Shuyi Shaoxiancao, Gong Cha, and so on.

Their goals were ambitious; they not only wanted to expand throughout the province but also across the country and even the world!

But now, they couldn't even handle issues like rising raw material prices and supply chain disruptions caused by a surge in franchisees.

How could they continue to move forward then?!

Zhang Hongpu thought so much because he suddenly remembered Junlin Finance.

This capital, which also started in Yu Province, still remained in Yu Province, and even had its headquarters in Zheng County, just like them.

Junlin Finance had money, he knew that.

After all, in just these two months, the financial circles had been abuzz.

Many people said that Junlin Finance had made a killing again this time.

As long as they joined, the problem of rising raw material prices could be easily solved.

Their main priority now was expansion; that was the most important thing.

If they had to raise prices to deal with rising raw materials, what about customer loss?

Zhang Hongpu thought a lot.

There was also the issue of suppliers providing goods to franchisees.

Zhang Hongpu was hinted at, both overtly and covertly, that what they couldn't do, what supply chains they couldn't coordinate, Junlin Finance could.

Zhang Hongpu smoked a cigarette, looked up at his frowning brother, and advised, "Brother, we are indeed facing both internal and external troubles now. Not to mention the brands outside, just Yinyue Gongfang and Aishang Guoyuan alone will have a considerable impact on us."

"Junlin Finance contacted us last year, but we didn't need them then, yet we could still see their sincerity."

"Now, they have explicitly stated that they can solve our supplier problems. Brother, what are you still hesitating about?"

Zhang Hongchao's eyes flickered.

The next second, his phone rang again.

It was a call from their province's largest franchisee.

Zhang Hongchao knew he was calling again to urge them about raw materials and equipment.

Sighing, Zhang Hongchao stood up and said, "Then, shall we talk?"