Reading Settings
Font Size
16px
Line Spacing
1.6
Reading Width
900px
Font Share
Theme
Text To Speech

315: Is Wang Lin's venture capital investment going to backfire?

Huang Zheng himself hadn't expected that

Pinduoduo's growth would be so smooth.

First, he received strong support from the 'Four Great Families'.

In other words, all the connections he had built before founding Pinduoduo were put to use for this company.

In terms of investment endorsement, he had the support of Duan Yongping. The two were alumni, and Boss Duan was also his mentor.

In terms of internet experience, he had the help of Ding Sanshi. The two met at Google China, and Ding Sanshi also recognized Huang Zheng's abilities.

In terms of logistics, he had the help of Wang Wei from SF Express. They met when he founded Ouku.com, and Wang Wei recognized his understanding of e-commerce, deciding to help by providing high-quality logistics.

In terms of understanding the platform ecosystem, he had the help of Sun Tong. The two became close after he returned to China to start his business.

It could be said that these big shots who helped him were all connections he had built himself, step by step.

But the scene over the past few days left him somewhat shocked.

The help from Brother Junlin!!

This was simply the ultimate big shot that every entrepreneur envied!

He gave money quickly and didn't dally!

It could be said that with these two steps, Pinduoduo had already crushed 90% of the e-commerce websites on the market.

It was only slightly inferior to top-tier e-commerce sites like Taobao, JD.com, and Vipshop.

But if he could get the help of Pony Ma from Tencent this time and successfully link up with the Green Bubble traffic entry point,

then half of his vision for Pinduoduo's social e-commerce would be complete.

Therefore,

connecting with Tencent had now become his top priority.

Shenzhen.

Tencent Headquarters.

Originally, Huang Zheng didn't think he had enough leverage to move Pony Ma.

But having gained Brother Junlin's support, Huang Zheng was now very certain in his heart.

Pony Ma would definitely help him.

At worst, he would throw out the Series C financing early.

He had to tie Pony Ma to his war chariot.

As a veteran who had started multiple businesses, he understood this very well.

In entrepreneurship, many hands make light work.

With four big shots helping him from the start, he basically hadn't encountered any major detours.

Now, upon meeting Pony Ma, he felt the same way.

However, when he proposed using Tencent's Green Bubble entry point, he was flatly rejected by Pony Ma.

What a joke.

Who do you think you are, daring to think of using the traffic entry point of my flagship product?

Never mind that Pinduoduo was just starting out; even if it had been growing for a year or two, it wouldn't be enough in Pony Ma's eyes.

"From what you've said, Brother Junlin just invested in your Series A, and you're already so impatient to start Series B?"

Pony Ma's words left Huang Zheng a bit stunned.

He hadn't said anything about starting Series B financing?

Pony Ma shook his head and said, "A company like yours, even if it has Brother Junlin's favor, still hasn't proven itself in my eyes. Even if I wanted to invest, I must have the lead investment rights for Series B. Without enough profit, the Green Bubble entry point cannot be opened."

These words were like a bucket of cold water poured over Huang Zheng's head.

He walked out despondently, not knowing how to proceed.

As Pony Ma watched Huang Zheng leave, no one knew what he was thinking.

Pinduoduo?

Was it really as powerful as he described?

But being able to attract Brother Junlin really gave Pony Ma a shock.

And the reason he was doing this now was actually to string Huang Zheng along.

Regardless, when it came to traffic entry points, if Green Bubble was second, no one would dare claim to be first.

Moreover, he knew that after Huang Zheng failed this path, he would surely think of other ways.

What he needed to do was block those paths and force Huang Zheng to acknowledge their company.

.

After Huang Zheng left, no matter how anxious he was, he could only suppress his thoughts.

Upon returning to the company, he immediately arranged for people to start promoting.

Although the Green Bubble entry point hadn't been negotiated, the Green Bubble software itself could still be used.

It was just a matter of whether it was done openly or covertly.

"Social acquisition, product subsidies!!"

These two phrases were what Huang Zheng repeatedly mentioned within the company.

Huang Zheng even explained to the various department heads: "What is social acquisition? It's using the Green Bubble ecosystem to use group buying, price cutting, and other methods to desperately get users to bring in new users themselves."

"And product subsidies—that is, we squeeze the merchants on price. You should all understand the specifics of that."

"I have only one goal: at any cost, turn our cold start into a hot start and rise rapidly!"

"Compared to that, the money we're burning now is nothing!! What I want is users and market share!!"

Under Huang Zheng's high-pressure tactics and frantic spending,

all the users who encountered Pinduoduo for the first time went crazy.

For example, a bottle of Moutai with a market price of 2,000 yuan—they dared to sell it for 1,400 yuan.

A Dyson hair dryer for 2,300 yuan—they dared to sell it for 1,700 yuan.

There were also all sorts of big-brand daily necessities that were essentially 0 yuan.

"Are you using Pinduoduo? This thing is really useful."

"I saw it in my family group chat. They asked me to 'help cut a price.' I was confused at first, but after using it, it's really great. The things inside are so cheap!!"

"Yeah, I heard some people made tens of thousands of yuan in a month playing with this!!"

"For real?"

"For real. I bought a bottle of liquor on there for only 500 yuan, and I drank it—it's the real deal!!"

This crazy money-burning method caused Pinduoduo's user count to surge like a virus.

Pony Ma, who had been following this, also had Green Bubble block Pinduoduo's user acquisition to prevent their links from jumping.

For example, if the keyword 'Pinduoduo' was detected, it would be flagged as a violation.

But since Huang Zheng was playing the Pinduoduo game, he naturally had his ways to circumvent the rules!

If you didn't look closely at the characters for Pinduoduo, you wouldn't even be able to tell what they were.

Pinduoduo's large-scale money burning also caught the attention of Junlin Finance.

Leng Nuannuan looked at the data in her hand, a bit dazed. "Brother Lin, it looks like we've encountered a scam. Is your venture capital about to crash this time?"

Prev Next

🔊 Text To Speech

Listen while reading

Ready