316: The self-cultivation of three great kings!

A failure?

Wang Lin asked, somewhat bewildered, "Aren't the venture capital investments I made all doing quite well?"

Leng Nuannuan said in a low voice, "The other companies are indeed doing quite well, it's the one you recently invested in..."

"Pinduoduo?" Wang Lin immediately thought of that company.

He smiled and said, "I've been following it recently too. It's developing quite well. They're acquiring customers through various Green Bubble communities, and things are in full swing. The increase in new users is also in line with expectations. It's great, isn't it?!"

From Wang Lin's perspective, he was looking at it with eyes that could see into the future.

Naturally, he understood how ridiculous Pinduoduo's current user growth was.

To others, Pinduoduo's current way of burning money might seem completely inadvisable.

Because once the money burning stops, those new users won't stay on Pinduoduo; they are just a layer of superficial growth.

But for Wang Lin, he had seen with his own eyes how Pinduoduo would eventually overturn Taobao and JD.com in its own lane.

It could be said that Pinduoduo carved out its own new world.

But now, the vast majority of people couldn't understand it.

Just like Leng Nuannuan.

Even though Wang Lin had been teaching her using his own ideas for the past few years, the limitations of the era were still too great.

That's why Leng Nuannuan was a bit anxious: "But with so many new users on Pinduoduo, I estimate not many can be retained. I'm afraid we'll fall into a situation where as soon as the subsidies stop, the users will scatter!!"

Indeed.

If it were any other company, there would be too many such examples in history.

Just like the War of a Hundred Regiments when Meituan and other companies were doing food delivery.

It was basically a game of burning money.

Back then, it was truly a case of users stopping as soon as the subsidies stopped.

Today's Pinduoduo indeed looks very much like the War of a Hundred Regiments back then.

Things like free orders for new users, exclusive coupons, up to 100% subsidies—all sorts of subsidies with endless tricks.

But Wang Lin just smiled and said, "Panicking over such a small matter? You're a major shareholder of Junlin Finance now, stay calm!!"

"What have I always told you? Let the bullets fly for a while. We've only invested a little bit of money; just give Huang Zheng some time and let's see what he's trying to burn his way into!"

Wang Lin's persuasion also calmed Leng Nuannuan down.

She was naturally no longer the naive girl from her school days.

Although she couldn't see Pinduoduo's potential, she could understand various ordinary things now.

Even Li Yuanyuan was shocked by her learning ability.

.

Inside the Pinduoduo office.

Huang Zheng had actually been very uneasy lately.

He knew that burning money on such a large scale would definitely arouse suspicion from investors.

After all, there were precedents from just a few years ago.

But he couldn't explain it clearly.

He understood very well that if he were given just a few more months, this viral social transmission method would demonstrate its power.

Extremely strong stickiness—this was what Huang Zheng was most confident about.

He was very disdainful of the subsidy methods used during the food delivery War of a Hundred Regiments.

But he waited and waited, yet Wang Lin's questioning never came.

This meant the explanation he had prepared for a long time went unused.

At the same time, he breathed a sigh of relief, thinking to himself, "Brother Junlin, it seems the rumors are true—he only invests money and doesn't interfere."

"No, it's not that he doesn't interfere. He must be able to see my way of burning money, yet he turns a blind eye. What a huge sign of approval this is."

"Brother Junlin, please rest assured, Pinduoduo will definitely not let your trust down!!"

Whether for himself or to repay Brother Junlin's appreciation, Huang Zheng secretly vowed that he must live up to this trust.

The Lunar New Year was approaching.

This was a perfect opportunity for Huang Zheng.

To him, holidays—especially the most frantic one, the Spring Festival, when people across the country head home regardless of whether they have money or not—were key.

When everyone gathers together, they naturally chat.

In that setting, asking relatives to help click on Pinduoduo, help 'slash a price,' or join a group buy—wouldn't that be only natural?

At the same time.

Huang Zheng also felt a sense of relief in his heart.

His crazy money burning was intended both to seize users and to test the investors.

Now that the investors hadn't raised any objections to his methods.

He could now go all out!!

"Notify everyone from all departments, meeting in the conference room in 15 minutes!"

"Regarding our Lunar New Year event, everyone must be fully focused and on high alert."

"After the New Year, we're going to make Brother Junlin see us in a new light!!"

Inside the conference room.

Huang Zheng stood at the front, speaking passionately and gesturing with authority.

In his narrative, punching Taobao and kicking JD.com were the most normal things in the future.

This filled the department heads below with confidence.

After all, following such a marketing genius, in just a short time, their company's new users had surged by millions.

And surprisingly, the stickiness was very high.

At this rate, surpassing ten million in the next few months would likely be very easy.

Huang Zheng pointed at the screen and said, "I'll say it again: in the early stages, push hard on essential items like tissues, agricultural products, daily necessities, and small appliances. Don't worry about poor quality; as long as the price is cheap—one cent or even free—as long as we retain the users, we win!!"

"In short, I have one thing to say: the sinking market that Taobao and JD.com don't want, we will cultivate all those users."

"We want these users to know that for buying gadgets worth just a few yuan, we are the cheapest!!"

...No one knew.

That the behemoth Pinduoduo had already begun to extend its unique tentacles.

And during this period, Taobao and JD.com...

One was deepening its mobilization and new retail while also aiming for a hundred-billion record on Singles' Day!

While JD.com was going further down the path of self-operation, with O2O instant retail building a deep moat for it.

At the same time, this was also the year they first entered the Fortune Global 500.