296: Netizen: Holy crap, so this thing is a zombie! Let's get this glutinous rice, black dog blood, and more!

"Bury the ancestor vertically... descendants will surely be great! Wow, that line is too funny. But this short video is quite daring, actually filming someone relocating a grave.

Huh, wait, this isn't a short video, it looks like a movie clip. Holy cow, isn't that Great Director Xu, who played iron man, inside there!"

"Damn, it really is Director Xu. Could this be a scene from his new movie, mr. vampire? I'm suddenly very interested."

"I didn't expect it, I didn't expect Director Xu's horror film to actually mix in elements of comedy, ha ha ha ha."

"That's good. This way, it's not purely a horror film. You've convinced me to go watch it.

You should know that before this, I didn't like horror films at all; I didn't want to have nightmares."

..."Holy crap, so this is what a Zombie is! It feels kind of thrilling. I wonder when the movie will be released."

"Hahahaha, I was so stupid. I kept holding my breath while watching this clip, afraid the Zombie would smell my presence."

"Alright, you're not alone. I was also holding my breath hard just now.

It wasn't until later that I realized I could breathe while watching a video."

"That's a bit scary. It turns out that if you're bitten by that Zombie, you'll turn into one too. Oh my god.

It makes me a little scared to go to the bathroom at night. I wonder where they sell talismans and sticky rice..."

...Before the promotion for mr. vampire began, the people of Great Xia didn't have much concept of what a 'Zombie' was.

It was just that because the word contained the character 'corpse,' it inherently felt strange and terrifying.

But it wasn't until the promotion for mr. vampire started that everyone realized Zombies were creatures that could hop around.

Moreover, these creatures bite and kill people, and especially, those who are bitten can also turn into Zombies.

However, through sticky rice, ink markers, Maoshan Daoist Magic, and other things, one can restrain and harm the Zombies.

These novel things made netizens feel very interested.

Especially the golden lines that were released first for everyone to see also brought more attention to the film mr. vampire.

For a time, industry insiders became somewhat quiet.

This was completely different from their reaction the last time they heard that Da Xu Culture was going to make a horror film.

At the time, these industry insiders thought the people at Da Xu Culture were fools for choosing to film niche horror instead of good science fiction.

Especially that guy named Xu, who also said he wanted to film a horror movie with a unique Great Xia style.

Look at the big talk he was making.

But now, as the behind-the-scenes footage of 'mr. vampire' began to warm up on the internet, industry insiders were the first to feel that something was wrong.

Because, logically speaking, a horror film should never attract too much attention due to its genre.

But this time, mr. vampire managed to do it. So, clearly, this film is very different from other horror films.

Another point is that they discovered Da Xu Culture really did introduce a new horror element, and this thing is indeed unique to Great Xia.

That is, 'Zombies'.

Moreover, it doesn't just express the horror of 'Zombies'; it also features the corresponding Maoshan Daoist Magic.

In this way, although the film's level of horror might decrease, its entertainment value and marketability will increase simultaneously.

In other words, what was originally considered a niche type of horror film will welcome more viewers.

This point alone has already shocked many industry insiders:

"No way, did Da Xu Culture really manage to succeed?"

"We can't draw a conclusion yet. We have to see how the film performs after its release.

If it really manages to achieve good box office results, that would be incredible..."

"I truly didn't expect such a niche film genre to shine so brightly under Da Xu Culture."

..."Director Mou Jun, I heard you are also preparing to shoot a horror film recently. Have you heard of the film mr. vampire that Da Xu Culture is shooting?

Are you worried that the horror film shot by Director Xu Lu will have any impact on the film you are currently shooting?

After all, you are considered a master in the horror film field, but Da Xu Culture has also been gaining a lot of momentum recently..."

On a certain Hong Kong and Taiwan program, the Host's questions were quite pointed.

Director Mou Jun, appearing as a guest, had a slightly unpleasant look on his face at this moment.

However, remembering that he was on the show to promote his film, he forcibly suppressed his dissatisfaction.

But he showed no happy expression as he replied:

"I naturally know about Da Xu Culture. Their science fiction films are quite good, but I personally believe that science fiction and horror films are two completely different fields.

Perhaps in the science fiction field, Director Xu of Da Xu Culture is stronger than me, but in the horror film field, I, Mou Jun, have sufficient confidence—this is my territory..."

The Host was clearly very satisfied with Mou Jun's answer, nodding and smiling:

"Since Director Mou is so confident, we can rest assured. So, Director Mou, please introduce the horror film you are currently shooting.

If possible, please also comment on Da Xu Culture's mr. vampire. Will this genre become the new trend in horror films..."

Mou Jun nodded and said:

"The Legend of the Ghost King that I am personally filming incorporates new elements based on existing horror films, starting from the perspective of the Ghost King itself... As for what the Host mentioned, mr. vampire, in my opinion, that is a very low-level excavation of horror elements, and it can't even be considered a true horror film.

Everyone knows that apart from science fiction films, Da Xu Culture has its roots in comedy, so this mr. vampire is probably a comedy variation.

We can see a bit of that from the behind-the-scenes footage currently circulating online. There is absolutely no strong horror atmosphere; instead, there are more comedic elements..."

The Host smiled and nodded, setting a trap:

"It seems Director Mou Jun doesn't take Da Xu Culture's mr. vampire seriously. Director Mou is a master in the horror film field, so his opinion naturally carries some weight."

Regarding the Host's attempt to set a trap, Mou Jun simply nodded directly.

Because that's exactly what he thought.

Can anyone just film a horror movie?

He had struggled in this field for more than ten years just to hone his skills to their peak.

Now, throughout the entire Great Xia film and television industry, his name, Mou Jun, is the very symbol of horror films.

As for that Da Xu Culture, do you really think you can succeed at everything you shoot?

To think they want to compete with Japan and Lighthouse Country in the horror film field—they are truly overestimating themselves.

If Japan and Lighthouse Country were so easy to surpass, he wouldn't have failed to succeed all this time.

Mou Jun felt that if anyone could truly break the limitations set by Japan and Lighthouse Country in the horror film field, it could only be him.

As for that Da Xu Culture... they're just dabbling; there's absolutely no chance!