100: Chapter 101 Expansion Launch: Hongdae Store No. 2
The night in Seoul was deep.
Qian Xu sat in his office.
Looking at the system notification on his phone.
[Number of Chinese in South Korea: 1.07 million]
[Approaching Level 1 Milestone]
He took a deep breath.
He put away his phone.
He looked at Ham Eun-jung.
"Ms. Eun-jung, starting tomorrow, we will look for a location for the second store."
"Okay."
Ham Eun-jung nodded.
"I will go with you."
The next morning.
Hongdae, STAGE 28.
When Qian Xu arrived.
Ham Eun-jung was already waiting at the entrance.
Wearing a black suit.
Her hair was tied in a ponytail.
She was holding a tablet computer.
"Mr. Qian, good morning."
"Good morning."
Qian Xu got out of the car.
"Let's go."
"Let's look at the first location first."
The two walked along the main street of Hongdae.
It was ten o'clock in the morning.
There were already quite a few people on the street.
Coffee shops, clothing stores, and snack stalls.
People were coming and going.
"Hongdae is the place where young people in Seoul gather the most."
Ham Eun-jung said as they walked.
"The average daily foot traffic exceeds 300,000."
"It's even more on weekends."
"Our No. 1 store is on a side street."
"Business is already very good."
"If we can open a No. 2 store on the main street."
"The results will be even better."
Qian Xu nodded.
"Is there a suitable location?"
"Yes."
Ham Eun-jung pulled up the map on her tablet.
"200 meters ahead."
"There is a three-story clothing store."
"It closed down last month."
"The landlord is looking for tenants."
"The area is 800 square meters."
"It's larger than the No. 1 store."
The two walked to the entrance of the store.
The glass door had a "For Rent" sign posted on it.
Looking inside through the glass.
It was empty inside.
Clothes hangers were scattered on the floor.
"Want to go in and take a look?"
Ham Eun-jung asked.
"Okay."
Qian Xu nodded.
Ham Eun-jung took out her phone.
She called the landlord.
A few minutes later.
A Korean man in his fifties walked over.
Wearing glasses.
Wearing a plaid shirt.
"Are you here to look at the property?"
"Yes."
Ham Eun-jung nodded.
"We are from Yunmengze Life Plaza."
"We want to open a branch here."
The landlord was stunned for a moment.
"Yunmengze?"
"Is that the Chinese supermarket on the Hongdae side street?"
"Yes."
Ham Eun-jung smiled.
"You know it?"
"Of course I do."
The landlord smiled.
"My wife goes there to buy groceries every day."
"She says it's cheaper than Lotte Mart."
"And the products are good too."
"You want to open a branch here?"
"That's great."
The landlord opened the door.
The three of them walked in.
The first floor was an open space.
The ceiling was very high.
The floor-to-ceiling windows provided good lighting.
"This building has three floors in total."
The landlord introduced.
"The first floor can be a sales floor."
"The second floor can be for offices."
"The third floor can be a warehouse."
"The total area is 800 square meters."
"The monthly rent is 120 million won."
Qian Xu looked around.
The location was excellent.
It was right on the main street of Hongdae.
Opposite was the subway station exit.
Next to it was a Starbucks.
The foot traffic was very high.
"Can we renovate it?"
"Yes."
The landlord nodded.
"You pay for the renovation costs."
"The lease can be signed for five years."
"You have priority for renewal upon expiration."
Qian Xu looked at Ham Eun-jung.
"What do you think?"
Ham Eun-jung glanced at the tablet.
"The location is great."
"The area is big enough."
"The rent is within the budget."
"But it needs renovation."
"It is expected to take two weeks."
Qian Xu thought for a moment.
"Okay."
"This is it."
"Let's sign the contract."
The landlord was stunned for a moment.
"So fast?"
"Yes."
Qian Xu smiled.
"In business, you have to be fast."
"One step too slow."
"And the opportunity is gone."
The landlord nodded.
"Okay."
"I will prepare the contract this afternoon."
"We can sign it tomorrow."
"Fine."
Qian Xu nodded.
Walking out of the store.
Ham Eun-jung looked at him.
"Mr. Qian, you decided really quickly."
"Not fast."
Qian Xu smiled.
"I had already thought about it last night."
"The No. 1 store in Hongdae has been open for a week."
"The average daily sales are 1.2 billion won."
"Far exceeding expectations."
"It shows that the Pang Donglai model works in South Korea."
"Now, strike while the iron is hot."
"Open the No. 2 store on the main street."
"And attract all the foot traffic."
Ham Eun-jung nodded.
"What about the renovation plan?"
"Copy the No. 1 store?"
"No."
Qian Xu shook his head.
"Upgrade it."
"The No. 1 store was a test field."
"Some areas weren't done well enough."
"The No. 2 store needs improvement."
He took out his phone.
Opened the notes app.
"First, the fresh food section needs to be expanded."
"The fresh food section in the No. 1 store is too small."
"People are always queuing."
"The fresh food section in the No. 2 store should take up half of the first floor."
"Second, the Chinese snack section needs to be independent."
"Make it a special zone."
"Decorate it with Chinese elements."
"Let customers have an immersive experience."
"Third, increase the rest area."
"The No. 1 store's rest area only has a few seats."
"It's not enough."
"The No. 2 store needs to set up a coffee bar."
"Customers can sit down and eat."
Ham Eun-jung took notes seriously.
"Anything else?"
"Fourth."
Qian Xu smiled.
"Employee benefits need to be upgraded."
"The No. 1 store's employee wages are double the industry average."
"The No. 2 store's should be even higher."
"Let the employees have a sense of belonging."
"Only then will the service be good."
Ham Eun-jung looked at him.
"Mr. Qian, you really are different."
"How am I different?"
"Other bosses think about how to save money."
Ham Eun-jung said.
"You think about how to spend money."
"To make employees happy."
"To make customers satisfied."
Qian Xu smiled.
"Because I know."
"If money is spent in the right place."
"It will earn back more."
In the afternoon.
The two returned to the Apgujeong building.
Kim Min-jun was already waiting in the conference room.
"Mr. Qian, has the location been decided?"
"Yes, it has."
Qian Xu sat down.
"Hongdae main street, 800 square meters."
"Monthly rent is 120 million won."
"We will sign the contract tomorrow."
Kim Min-jun nodded.
"When will the renovation start?"
"The sooner the better."
Qian Xu said.
"Find a renovation team."
"Get it done within two weeks."
"Okay."
Kim Min-jun wrote it down.
"I will contact them right away."
The phone vibrated.
It was a system notification.
Qian Xu tapped it open.
[Hongdae No. 2 Store Location Confirmed]
[Area: 800 square meters]
[Monthly rent: 120 million won]
[Estimated opening: 14 days later]
[Chain expansion progress: 2/10]
He smiled.
He put away his phone.
"Representative Kim, there is one more thing."
"Please go ahead."
"The employees of the No. 1 store."
Qian Xu said.
"Those who perform well."
"Can be promoted to store manager."
"The No. 2 store needs management."
Kim Min-jun nodded.
"Okay."
"I will organize the employee performance data."
"I will give it to you tomorrow."
In the evening.
Qian Xu returned home.
Standing by the window.
Looking at the night view of Seoul.
The phone vibrated.
It was a message from Jeon Bo-ram.
"Mr. Qian, I heard you're opening a No. 2 store?"
Qian Xu replied.
"Yes."
"It was just decided today."
Jeon Bo-ram replied quickly.
"That's amazing!"
"The No. 1 store has only been open for a week!"
"And you're already opening a No. 2 store!"
Qian Xu smiled.
"Strike while the iron is hot."
"By the way, are you free tomorrow evening?"
Jeon Bo-ram asked.
"What's the matter?"
"I want to treat you to dinner."
Jeon Bo-ram sent a smiley face.
"To celebrate you opening the No. 2 store."
Qian Xu smiled.
"Okay."
"What time?"
"Seven o'clock!"
"The same old place!"
"Your place!"
Qian Xu smiled.
"Okay."
He put down his phone.
Looking out the window.
Hongdae No. 2 store.
It's just the beginning.
He wants the Pang Donglai model.
To blossom all over South Korea.
Let the Koreans see.
What Chinese service is.
What Chinese quality is.
He smiled.
He turned around to take a shower.
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