58: Fifth localization solution

After sending Park Jung-ho away.

Ham Eun-jung looked at Qian Xu.

She smiled.

"Mr. Qian, congratulations."

"Thank you."

Qian Xu also smiled.

"Thanks to your help."

"Without you."

"Mr. Park wouldn't have been so straightforward."

Ham Eun-jung shook her head.

"It was your idea that moved him."

"Cultural export."

"This reason."

"No one can refuse."

Qian Xu looked at that storefront.

Sunlight shone in through the floor-to-ceiling windows.

The empty space.

It was about to become the Yunmengze Life Plaza.

He smiled.

"Let's go."

"Back to the company."

"Start planning the details of the Life Plaza."

"Okay."

Ham Eun-jung nodded.

"I'll go with you."

Apgujeong, Yunmengze Building.

Two in the afternoon.

In the conference room.

Qian Xu sat in the main seat.

Ham Eun-jung sat beside him.

Kim Min-jun sat opposite them.

There was a document on the table.

The cover read:

"Yunmengze Life Plaza Operation Plan"

"Pang Donglai Model Localization"

Qian Xu opened the document.

"Representative Kim, you speak first."

"Your thoughts."

Kim Min-jun nodded.

"Okay."

"Qian Xu."

"I have studied the Pang Donglai model."

"There are three core points."

"First."

"Unconditional returns."

"Second."

"High salary and high benefits."

"Third."

"Ultimate service experience."

Qian Xu nodded.

"Go on."

Kim Min-jun opened the document.

"Unconditional returns."

"In the Korean retail industry."

"It is disruptive."

"Large supermarkets in Korea."

"Have very strict return policies."

"Opened food cannot be returned."

"Electronics cannot be returned after 7 days."

"Clothes without tags cannot be returned."

"The Pang Donglai model is."

"As long as the customer is dissatisfied."

"They can return it for any reason."

"Even if it's half-eaten food."

"It can still be returned."

Ham Eun-jung was stunned.

"Half-eaten food can also be returned?"

"Yes."

Kim Min-jun nodded.

"The philosophy of Pang Donglai is."

"To trust the customers."

"To believe that most customers are kind."

"The cost of the few malicious returns."

"Is far lower than the loss of brand reputation."

Ham Eun-jung frowned.

"Wouldn't that lose money?"

"In the short term."

Kim Min-jun smiled.

"The return rate will rise."

"But in the long term."

"Customer loyalty will increase significantly."

"Sales will grow."

"Overall profit will be even higher."

Qian Xu looked at the document.

"What about the second point?"

"High salary and high benefits."

Kim Min-jun turned to the next page.

"Pang Donglai's salaries."

"Are double that of the local industry."

"Employee monthly salary."

"Is 50%-100% higher than peers."

"There are also various benefits."

"Paid annual leave."

"Free meals."

"Employee dormitories."

"Even."

"Employees can take time off if they are unhappy."

"The company does not deduct wages."

Ham Eun-jung widened her eyes.

"This..."

"Isn't this just charity?"

"It's not charity."

Qian Xu spoke up.

"It's an investment."

"Only when employees are satisfied."

"Will they treat customers well."

"Only when customers are satisfied."

"Will they come back to consume repeatedly."

"This is a positive cycle."

Ham Eun-jung was thoughtful.

"So."

"High salary is not a cost."

"It's an investment?"

"Yes."

Qian Xu smiled.

"You understand very quickly."

Ham Eun-jung looked at Qian Xu.

"What about the third point?"

"Ultimate service experience."

Kim Min-jun opened the last page.

"Pang Donglai's service."

"Is at an obsessive level."

"There are free water dispensers at the entrance."

"There are different types of shopping carts."

"For the elderly."

"For children."

"There are even ones with seats."

"To facilitate rest for the elderly."

"There are free gloves in the fresh food area."

"There are tissues and toothpicks in the tasting area."

"There are free tissues in the restrooms."

"There are also mother and baby rooms."

"Children's playgrounds."

"Even."

"There are also pet storage areas."

Ham Eun-jung listened.

She fell silent.

"These..."

"Do not exist in Korea."

"Yes."

Kim Min-jun nodded.

"Large supermarkets in Korea."

"Have very standardized services."

"But they lack warmth."

"The Pang Donglai model."

"Is to take warmth to the extreme."

Qian Xu stood up.

Walked to the whiteboard.

Picked up a pen.

"What we are going to do."

"Is not to copy Pang Donglai."

"But to localize it."

He wrote three words on the whiteboard.

"Returns."

"Salary."

"Service."

"Let's talk about returns first."

He drew a circle.

"In Korea."

"Is unconditional return illegal?"

"No."

Kim Min-jun shook his head.

"The Korean Consumer Protection Act."

"Allows unconditional returns within 7 days."

"But supermarkets themselves set stricter restrictions."

"So."

"We are just complying with the law."

"But doing it more thoroughly than our peers."

"Yes."

Qian Xu nodded.

"Then it's not illegal."

"It's just that our peers are unwilling to do it."

Ham Eun-jung looked at the whiteboard.

"What about salary?"

"In Korea."

"The minimum hourly wage is 9860 won."

"How much will we pay?"

Qian Xu thought for a moment.

"Double."

"20,000 won per hour."

Ham Eun-jung was stunned.

"20,000?"

"Yes."

Qian Xu looked at her.

"Ordinary employees."

"Monthly salary of 4 million won."

"Store managers."

"Monthly salary of 8 million won."

Ham Eun-jung opened her mouth.

"This..."

"Is higher than many large companies."

"Yes."

Mr. Qian smiled.

"So."

"We want to recruit the best employees."

"And provide the best service."

Jeon Bo-ram's voice suddenly came from the door.

"Qian Xu!"

"Are you in a meeting?"

Qian Xu turned his head.

Jeon Bo-ram stood at the door.

Wearing a pink hoodie.

Holding a cup of coffee in her hand.

"Did I interrupt?"

"No."

Qian Xu smiled.

"Come in."

Jeon Bo-ram walked in.

Saw the words on the whiteboard.

"Unconditional returns?"

"20,000 won per hour?"

She asked curiously.

"What is this?"

"The operation plan for the Yunmengze Life Plaza."

Qian Xu explained.

"The Pang Donglai model."

"The best supermarket in China."

Jeon Bo-ram's eyes lit up.

"Is that the one you mentioned?"

"Yes."

Qian Xu nodded.

"We are preparing to open one in Hongdae."

"A Life Plaza like this."

Jeon Bo-ram walked to the whiteboard.

Looking at those words.

"Unconditional returns?"

"Half-eaten food can also be returned?"

"Yes."

Qian Xu nodded.

"As long as the customer is dissatisfied."

"They can return it for any reason."

Jeon Bo-ram frowned.

"Aren't you afraid of losing money?"

"What if someone maliciously returns things?"

"For example."

"Buying a bunch of stuff every day."

"And then returning it all."

Qian Xu smiled.

"This question."

"Pang Donglai has also encountered it."

"They have calculated it."

"The ratio of malicious returns."

"Is less than 0.1%."

"And because of unconditional returns."

"The new customers brought in."

"Are 100 times the loss of returns."

Jeon Bo-ram was thoughtful.

"So."

"Trusting customers."

"Actually earns more?"

"Yes."

Qian Xu smiled.

"You understand it very thoroughly."

Jeon Bo-ram looked at the second line again.

"20,000 won per hour?"

"More than double the minimum hourly wage."

"Yes."

Qian Xu nodded.

"We want to recruit the best employees."

"And provide the best service."

Jeon Bo-ram tilted her head.

"Will the employees be very arrogant?"

"Thinking they are amazing?"

"No."

Qian Xu smiled.

"We will establish a strict training system."

"High salary corresponds to high standards."

"If the service is not good."

"They will still be fired."

Jeon Bo-ram nodded.

"That's true."

"If the money is enough."

"No one wants to lose their job."

Ham Eun-jung smiled on the side.

"Boram."

"Why are you so interested in business today?"

"I'm just curious!"

Jeon Bo-ram smiled.

"The things Qian Xu wants to do."

"Are always very interesting."

Qian Xu looked at her.

"Then do you think."

"This model can succeed in Korea?"

Jeon Bo-ram thought for a moment.

"I think it can."

"Why?"

"Because Koreans."

Jeon Bo-ram said seriously.

"Seem cold on the surface."

"But yearn for warmth in their hearts."

"If there is such a supermarket."

"The products are good."

"The service is thoughtful."

"And returns are convenient."

"It will definitely be a hit."

Qian Xu smiled.

"You understand more than many business analysts."

"Of course!"

Jeon Bo-ram smiled proudly.

"I am the IQ representative of T-ARA!"

"Maknae!"

Ham Eun-jung shouted from the side.

"When did you become the IQ representative?"

"Right now!"

Jeon Bo-ram put her hands on her hips.

"Are you unconvinced?"

Ham Eun-jung smiled.

"Convinced, convinced."

"You're the boss."

In the conference room.

The atmosphere lightened up.

Qian Xu returned to his seat.

"Representative Kim."

"Continue."

Kim Min-jun nodded.

"Okay."

"Regarding the service experience."

"I suggest."

"Starting from three aspects."

"First."

"Hardware facilities."

"Second."

"Employee training."

"Third."

"After-sales service."

Qian Xu nodded.

"Tell me specifically."

"In terms of hardware."

Kim Min-jun opened the document.

"We will refer to Pang Donglai's standards."

"Inside the Life Plaza."

"Set up free water dispensers."

"Different types of shopping carts."

"Mother and baby rooms."

"Children's playgrounds."

"Pet storage areas."

"And."

"Restrooms must be equipped with free tissues."

"Hand soap."

"Hand dryers."

"Even."

"Must be equipped with hand cream."

Jeon Bo-ram listened on the side.

"Hand cream?"

"Yes."

Kim Min-jun nodded.

"Pang Donglai's restrooms."

"Have free hand cream."

"Korea is very dry in winter."

"This detail."

"Will be very popular."

Jeon Bo-ram's eyes lit up.

"This is good!"

"My hands are always dry in winter."

"If the supermarket has hand cream."

"I would be very touched."

Qian Xu smiled.

"Continue."

"In terms of employee training."

Kim Min-jun turned to the next page.

"We plan."

"All employees after joining."

"To undergo two weeks of training."

"The content includes."

"Product knowledge."

"Service etiquette."

"Communication skills."

"Emergency handling."

"And."

"Emotional management."

Jeon Bo-ram asked curiously.

"Emotional management?"

"Yes."

Kim Min-jun nodded.

"Pang Donglai's philosophy is."

"If employees are unhappy."

"They shouldn't come to work."

"Because when they are unhappy."

"The service will definitely be poor."

"So."

"We allow employees."

"To take time off when they are in a bad mood."

"Without deducting wages."

Jeon Bo-ram was stunned.

"This is too humanized, right?"

"Yes."

Kim Min-jun smiled.

"This is the core of Pang Donglai."

"Treating employees as human beings."

"Only then will employees treat customers as human beings."

Jeon Bo-ram turned to look at Mr. Qian.

"Qian Xu."

"You are really special."

"Why do you say that?"

Qian Xu asked.

"Because."

Jeon Bo-ram said seriously.

"Most bosses."

"Only want to make money."

"But what you think about is."

"How to make employees happy."

"How to make customers satisfied."

"How to make this world."

"A better place."

The conference room fell silent.

Ham Eun-jung looked at Qian Xu.

Kim Min-jun also looked at him.

Qian Xu smiled.

"Because."

"I believe in one thing."

"What thing?"

Jeon Bo-ram asked.

"Money."

"It is not made."

"It is earned."

Jeon Bo-ram was stunned.

"What do you mean?"

"It means."

Qian Xu stood up.

"When you do things well."

"Money will come naturally."

"If you only stare at money."

"You won't be able to make money instead."

Jeon Bo-ram was thoughtful.

"So."

"You open the Life Plaza."

"Not to make money?"

"What for?"

"To prove."

Qian Xu smiled.

"The Chinese model."

"Can also succeed in Korea."

Jeon Bo-ram looked at him.

There was something different in her eyes.

"Mr. Qian."

"Hmm?"

"You are really handsome."

Jeon Bo-ram finished speaking.

Her face turned red.

She turned and ran out of the conference room.

Ham Eun-jung smiled on the side.

"Mr. Qian."

"You've captured another one."

Mr. Qian was stunned for a moment.

"What?"

"Nothing."

Ham Eun-jung stood up.

"I'm going out first."

"You guys continue discussing."

She walked out of the conference room.

In the conference room.

Only Qian Xu and Kim Min-jun were left.

Kim Min-jun smiled.

"Qian Xu."

"Your romantic luck."

"Is really strong."

Mr. Qian shook his head helplessly.

"Don't talk about this."

"Continue discussing the plan."

"Okay."

Kim Min-jun opened the document.

"Regarding after-sales service."

"I suggest."

"Establishing a 24-hour customer service hotline."

"Any problem."

"Can be complained about at any time."

"Complaints must be replied to within 24 hours."

"And resolved within 48 hours."

Qian Xu nodded.

"Okay."

"Anything else?"

"Yes."

Kim Min-jun opened the last page.

"I suggest."

"Inside the Life Plaza."

"Setting up an 'Opinion Wall'."

"Customers can stick sticky notes."

"To write suggestions or complaints."

"We will summarize them weekly."

"And reply publicly."

Qian Xu's eyes lit up.

"This is good."

"Let customers feel."

"That their voices are heard."

"Yes."

Kim Min-jun nodded.

"This is the essence of Pang Donglai."

"It's not perfect service."

"But sincere service."

"Customers can feel."

"That you are genuinely doing it for their good."

Qian Xu stood up.

Walked to the window.

Looking at Seoul outside the window.

The sun was setting.

The sky was glowing orange-red.

"Representative Kim."

"This plan."

"What do you think is the success rate?"

Kim Min-jun thought for a moment.

"70%."

"Why not 100%?"

"Because."

Kim Min-jun smiled.

"Koreans."

"Are used to cold service."

"Suddenly encountering enthusiastic service."

"Might be unaccustomed to it."

"It needs time."

"For them to get used to it."

Qian Xu nodded.

"Then take it slow."

"Don't rush."

He turned around.

Looking at Kim Min-jun.

"Starting tomorrow."

"Recruit employees."

"Salaries according to the double standard."

"Training according to Pang Donglai standards."

"In one month."

"The Life Plaza will open."

Kim Min-jun stood up.

"Okay."

"Mr. Qian."

"I'll go prepare now."

He walked out of the conference room.

In the conference room.

Only Mr. Qian was left.

He stood in front of the window.

Looking at the night view of Seoul.

The neon lights began to light up.

His phone vibrated.

It was a message from Jeon Bo-ram.

"Mr. Qian."

"Are you free tonight?"

Mr. Qian smiled.

"Yes."

"What's up?"

"I want to treat you to dinner."

"After hearing you talk so much today."

"I have many questions I want to ask you."

Qian Xu replied.

"Okay."

"What time?"

"Seven o'clock."

"My place."

"I'll cook."

Qian Xu remembered the Korean BBQ last time.

Smiled.

"Okay."

"See you at seven."

He put away his phone.

Looking at Seoul outside the window.

The Pang Donglai model.

Is about to land on this land.

He smiled.

Tomorrow.

Will be a new day.