32: Chapter 33 Sapphire Blue's Help: Packaging Design

In the warehouse.

Qian Xu looked at the walls full of cultural and creative samples.

His phone vibrated.

It was a message from Jeon Bo-ram.

"Mr. Qian, where are you?"

"I'm at the warehouse looking at samples."

"What kind of samples?"

"Chinese cultural and creative products for CU Convenience Store."

There was silence on the other end for a few seconds.

"Can I come and take a look?"

Qian Xu was stunned for a moment.

"Aren't you practicing?"

"I have the afternoon off!"

"Eunjung Unnie gave me time off!"

"I have nothing to do!"

"I want to go out for a walk!"

Qian Xu smiled.

"Okay."

"I'll send you the location."

Twenty minutes later.

A taxi stopped at the entrance of the warehouse.

Jeon Bo-ram stepped out.

She was wearing a pink hoodie.

A white skirt.

Canvas shoes.

Her hair was tied into a bun.

No makeup.

But her skin was glowing white.

"Mr. Qian!"

She trotted over.

"Over here!"

Qian Xu stood at the warehouse entrance.

And waved at her.

Jeon Bo-ram ran into the warehouse.

Seeing the walls full of samples.

She was stunned.

"Wow..."

"So many?"

"Are these all going to be placed in CU Convenience Store?"

"Yes."

Qian Xu nodded.

"The first batch is worth 500 million won."

"They will be on the shelves within two weeks."

Jeon Bo-ram walked to the shelf.

She picked up a panda plushie.

"So cute!"

She hugged it to her chest.

"How much is this?"

"The price is 15,000 won."

"So cheap!"

Jeon Bo-ram's eyes lit up.

"I've seen similar ones online."

"They cost 30,000 won!"

She put down the plushie.

And picked up a The Palace Museum notebook.

She opened it.

"Wow..."

"Every page is different."

"It's so exquisite."

Qian Xu looked at her.

"Do you like it?"

"I do!"

Jeon Bo-ram nodded.

"I've liked Chinese-style things since I was a child."

"When I went to China for performances before."

"I bought a lot of qipao and hairpins."

As she spoke.

She walked to the Hanfu hair accessory section.

She picked up a jade hairpin.

"This is also so beautiful."

She turned to look at Qian Xu.

"Mr. Qian, can these all be bought at CU Convenience Store?"

"Yes."

"20 pilot stores."

"10 in Seoul."

"5 in Busan."

"5 in Jeju Island."

Jeon Bo-ram's eyes lit up even more.

"That's great!"

"No need to use purchasing agents anymore!"

She continued to look at the samples.

She walked to the Chinese tea gift box.

She picked up a box.

"This packaging is so nice."

Qian Xu walked over.

"This is Fujian da hong pao."

"It's a gift box."

"The price is 30,000 won."

Jeon Bo-ram looked at the packaging.

"The packaging is designed very well."

"But what about the Korean promotional text?"

Qian Xu was stunned for a moment.

"What?"

"The Korean promotional text."

Jeon Bo-ram pointed to the packaging box.

"Look."

"There is only Chinese on the packaging."

"Koreans won't understand it."

"They won't know what kind of tea this is."

"They won't know how to drink it."

"They won't know what its benefits are."

Qian Xu frowned.

"You're right."

"I overlooked this."

"I need to find a translation company to do it."

"No need to look for one."

Jeon Bo-ram looked up at him.

"I'll do it."

Qian Xu was stunned.

"You?"

"Yes."

Jeon Bo-ram smiled.

"I studied design."

"My university major was visual design."

"I only switched to being a singer later."

Qian Xu looked at her.

"Really?"

"Really!"

Jeon Bo-ram took out her phone.

"Look."

She opened her photo album.

And flipped through a set of photos.

"These are my works from university."

"Poster design."

"Packaging design."

"And brand VI design."

Qian Xu took the phone.

Looking at them one by one.

The design was very professional.

The color scheme was comfortable.

The layout was clean.

"You did all of these?"

"Yes."

Jeon Bo-ram nodded.

"That's what I studied for four years in university."

"Later, T-ARA debuted."

"Only then did I put down design."

"But the basic skills are still there."

Qian Xu looked at her.

"I didn't expect you to have this skill."

"Of course!"

Jeon Bo-ram smiled proudly.

"I am the all-around Boram!"

She walked to the shelf.

She picked up a box of da hong pao.

"This tea."

"I can design a Korean promotional slogan."

"For example..."

She thought for a moment.

"Famous Chinese tea, da hong pao."

"From Wuyi Mountain, Fujian."

"Rich aroma."

"Sweet aftertaste."

"Perfect with Chinese snacks."

She turned to look at Qian Xu.

"How is it?"

Qian Xu nodded.

"Not bad."

"What else?"

Jeon Bo-ram picked up the panda plushie again.

"This one."

"You can write."

"Panda, the national treasure from China."

"Soft and cute."

"Super healing to hold in your arms."

"The best gift for your girlfriend."

Qian Xu smiled.

"Good."

"Continue."

Jeon Bo-ram picked up The Palace Museum notebook again.

"This one."

"You can write."

"Officially authorized by The Palace Museum in China."

"Every page is a work of art."

"Record your every day."

"Let your life be full of Chinese style."

Qian Xu looked at her.

"Boram-xi."

"Have you done copywriting before?"

"No."

Jeon Bo-ram shook her head.

"But I often watch advertisements."

"I know what kind of copywriting is attractive."

"It needs to be short."

"It needs to have a sense of imagery."

"It needs to make people want to buy."

Qian Xu nodded.

"You're right."

Jeon Bo-ram continued to look at the samples.

She walked to the Chinese-style stationery section.

She picked up a blue and white porcelain fountain pen.

"This one."

"You can write."

"Blue and white porcelain craftsmanship."

"A thousand years of Chinese culture."

"Write your story."

She put down the pen.

And picked up a silk bookmark.

"This one."

"You can write."

"Silk texture."

"Handmade embroidery."

"Each one is a unique work of art."

Qian Xu looked at her.

"Boram-xi."

"Hmm?"

"Why don't you help me with the Korean promotional text?"

Jeon Bo-ram was stunned for a moment.

"Really?"

"Really."

Qian Xu said seriously.

"The first batch is worth 500 million won."

"20 stores."

"I need a complete Korean promotional plan."

"Including product names."

"Promotional slogans."

"Usage instructions."

"Brand story."

"Can you do it?"

Jeon Bo-ram thought about it.

"Yes."

"But I need time."

"How long?"

"Three days."

Jeon Bo-ram said.

"I will look at all the samples first."

"Understand the characteristics of each product."

"Then design a unified promotional plan."

"Including poster design."

"Shelf display suggestions."

"And promotional activity plans."

Qian Xu looked at her.

"You even know how to do promotional plans?"

"Yes."

Jeon Bo-ram smiled.

"I took marketing as an elective in university."

"Later, when I became a singer."

"I also participated in album marketing planning."

"Although not professional."

"But I understand the basic logic."

Qian Xu nodded.

"Okay."

"I'll leave this project to you."

"The payment will be calculated separately."

"No payment needed."

Jeon Bo-ram shook her head.

"I'm helping voluntarily."

"Why?"

Qian Xu looked at her.

"Because..."

Jeon Bo-ram lowered her head.

"Because you've helped me a lot."

"The porridge last time."

"And the house in Jamsil."

"I remember it all."

"I want to do something for you."

She looked up at Qian Xu.

"And."

"These Chinese cultural and creative products are really good."

"I want more Koreans to see them."

"I want them to know."

"How beautiful Chinese things are."

Qian Xu looked at her.

His heart felt warm.

"Okay."

"Then I'll trouble you."

"It's no trouble!"

Jeon Bo-ram smiled.

"I'm very happy!"

"I can finally use my professional skills!"

She walked to the shelf.

Took out her phone.

And started taking pictures.

She took pictures of every sample.

"Front."

"Side."

"Details."

"I need to build a material library first."

She said while taking pictures.

"Then, based on the characteristics of each product."

"Design the corresponding promotional text."

"Finally, unify the layout."

"Make it into a complete promotional plan."

Qian Xu stood on the side.

Watching her serious expression.

He smiled.

This girl who is usually soft and cute.

When working.

Is actually so professional.

Jeon Bo-ram took pictures for half an hour.

There were over a hundred photos in her phone.

"Done!"

She put away her phone.

"I'll go back and organize them first."

"I'll give you the first draft tomorrow."

"Okay."

Qian Xu nodded.

"No rush."

"Quality first."

"Don't worry!"

Jeon Bo-ram patted her chest.

"Leave it to me!"

"I guarantee you'll be satisfied!"

The two walked out of the warehouse.

The sun was just right.

Jeon Bo-ram stretched.

"Today was really happy."

"I learned a lot."

"And found a new hobby."

Qian Xu looked at her.

"What hobby?"

"Doing promotion!"

Jeon Bo-ram smiled.

"I used to be a singer."

"Others helped me with promotion."

"Now I do it myself."

"It feels different."

"It's very fulfilling."

Qian Xu nodded.

"Then in the future, the promotion for Yunmengze."

"I'll leave it to you."

"Really?"

Jeon Bo-ram's eyes lit up.

"Really."

"But it has to wait until T-ARA makes a comeback."

"Only if you can handle it."

"I can handle it!"

Jeon Bo-ram said excitedly.

"I can practice singing during the day."

"And do design at night."

"Anyway, I don't need much sleep."

"It's a good way to use my time."

Qian Xu looked at her.

"Don't be too tired."

"I won't!"

Jeon Bo-ram shook her head.

"Doing what I like."

"I won't be tired."

They walked to the roadside.

Jeon Bo-ram hailed a taxi.

"Mr. Qian, I'm going back now."

"See you tomorrow."

"See you tomorrow."

Jeon Bo-ram opened the car door.

Got in.

Rolled down the window.

"Mr. Qian!"

"Hmm?"

"Thank you for trusting me!"

She smiled.

Her eyes curved into crescents.

"I will do a good job!"

The taxi drove away.

Qian Xu stood by the roadside.

Watching the car disappear around the corner.

He smiled.

Jeon Bo-ram.

This soft and cute girl.

Is more talented than he imagined.