38: Third shelf arrangement

Qian Xu stood at the entrance of the barbecue restaurant.

The night in Seoul was a bit chilly.

He looked up at the sky.

That star was still shining.

His phone vibrated.

It was a system notification.

"Chinese in Korea: 1.079 million"

"Distance to milestone: 1,000 people"

He took a deep breath.

Tomorrow would be a new day.

Early the next morning.

Apgujeong, Yunmengze Building.

Just as Qian Xu arrived at the office, Representative Kim knocked and entered.

"Mr. Qian, the CU Convenience Store side has confirmed."

"We will start setting up the shelves today."

"20 pilot stores."

"10 in Seoul, 5 in Busan, 5 in Jeju Island."

Qian Xu nodded.

"Is the international student team ready?"

"They are ready."

Representative Kim opened his phone.

"Wang Lei is leading the team, 12 people divided into 4 groups."

"Each group is responsible for 5 stores."

"Everything will be set up today."

"Good."

Qian Xu stood up.

"Let's go take a look."

Nine in the morning.

Gangnam District, Seoul, a certain CU Convenience Store.

Qian Xu and Representative Kim walked in.

The store was not large.

About 100 square meters.

The shelves were filled with Korean products.

Instant noodles, rice balls, drinks, snacks.

Wang Lei was already inside.

He was wearing a white T-shirt from Yunmengze.

The words "Yunmengze" were printed on his chest.

"President Qian! Representative Kim!"

Wang Lei jogged over.

"Everything is ready here."

"The cultural and creative zone is on the right side of the entrance."

Qian Xu walked over.

He saw a set of new shelves.

Three layers.

Each layer was covered with red velvet cloth.

It was filled with samples.

The first layer.

The Palace Museum cultural and creative series.

Notebooks, bookmarks, postcards.

Each item had a Korean label attached.

The words "The Palace Museum" were translated into Korean on the side.

The second layer.

Panda dolls.

Black and white.

Round and chubby.

Lined up in a row.

Each one wore a red bow tie.

The third layer.

Chinese-style stationery.

Fountain pens, ink, letter paper.

And Hanfu hair accessories.

Jade hairpins, tassels, hairpins.

Qian Xu picked up a jade hairpin.

The Korean label read:

"Chinese Hanfu Hair Accessory"

"Material: Imitation Jade"

"Price: 12,000 Won"

He nodded.

"The labels are well done."

"Boram-xi designed them."

Wang Lei smiled.

"She worked overtime until dawn last night."

"She finished the Korean labels for all categories."

Qian Xu was stunned for a moment.

Jeon Bo-ram?

She worked overtime until dawn last night?

He took out his phone.

He sent a message to Jeon Bo-ram.

"Boram-xi, I saw the labels."

"They are very well done."

She replied quickly.

"Hehe, thank you, Mr. Qian!"

"I worked until two last night."

"But I'm very happy!"

"Because it was my first time doing design work."

"I feel a sense of achievement!"

Qian Xu smiled.

"Get some good rest today."

"I'll treat you to dinner tonight."

"Really?"

"Really."

"Okay!"

"I'll wait for your message!"

Qian Xu put away his phone.

He continued to look at the shelves.

Wang Lei introduced from the side.

"President Qian, the layout plan for each store is the same."

"The cultural and creative zone is set up on the right side of the entrance."

"The area is about 2 square meters."

"The first batch has 50 categories on the shelves."

"There is a stock of 10 items for each category."

"The replenishment cycle is one week."

Qian Xu nodded.

"What about the pricing?"

"10% - 15% lower than the market price."

Wang Lei opened his notebook.

"We did market research."

"On Korean purchasing agent platforms."

"The Palace Museum notebooks sell for 25,000 Won."

"We priced them at 18,000."

"The purchasing agent price for panda dolls is 30,000."

"We priced them at 22,000."

"Overall, it is about 30% cheaper than purchasing agents."

Qian Xu nodded with satisfaction.

"Good."

"The price advantage is obvious."

"Customers will buy it."

Ten in the morning.

The second CU Convenience Store.

Near Apgujeong subway station.

Qian Xu walked in.

Li Xue was setting up the shelves.

She was wearing a Yunmengze T-shirt.

Her hair was tied in a ponytail.

There was sweat on her forehead.

"President Qian!"

Li Xue saw Qian Xu.

She quickly wiped her sweat.

"It's almost set up here."

"There are only a few categories left."

Qian Xu walked over.

He saw the shelves filled with Chinese tea gift boxes.

da hong pao, Tieguanyin, Longjing.

Each box had a Korean label attached.

It wrote the tea's origin, taste, and brewing method.

"Who designed this packaging?"

Qian Xu picked up a box of da hong pao.

"Boram-xi designed it."

Li Xue smiled.

"She sent us the design draft last night."

"We printed it out and pasted it on."

"She said that's the only way Korean customers will understand."

Qian Xu looked at the packaging.

The Korean label was very detailed.

"Specialty of Wuyishan, Fujian, China"

"Taste: Mellow and sweet aftertaste"

"Brewing method: 85°C hot water, brew for 3 minutes"

He nodded.

"Very good."

"This way, customers will know how to buy it."

Eleven in the morning.

The third CU Convenience Store.

Near Hongdae entrance.

Qian Xu walked in.

He saw two international students sticking labels.

One boy, one girl.

Both were Chinese.

"Hello, President Qian!"

The two saw Qian Xu.

They greeted him quickly.

"You've worked hard."

Qian Xu walked over.

"Is it going smoothly?"

"Smoothly!"

The boy smiled.

"It's just a bit tiring to stick labels."

"50 categories, each one needs to be labeled."

"But seeing the shelves set up."

"I feel a sense of achievement."

Qian Xu nodded.

"Keep it up."

"Finish setting up 20 stores today."

"Trial operation starts tomorrow."

"Okay!"

The two answered in unison.

Twelve at noon.

Qian Xu and Representative Kim were at the entrance of the convenience store.

They bought two rice balls.

They stood on the side of the road and ate.

"Representative Kim, what do you think the effect will be?"

Qian Xu took a bite of the rice ball.

"It should be good."

Representative Kim smiled.

"I did a small survey yesterday."

"I asked 20 passersby."

"Whether they are interested in Chinese cultural and creative products."

"18 people said they were interested."

"15 people said they would buy."

Qian Xu nodded.

"That's good."

"As long as someone buys."

"That's the first step."

Two in the afternoon.

The fourth CU Convenience Store.

In the center of Gangnam District.

Qian Xu walked in.

He saw the shelves were already set up.

A Korean middle-aged woman was standing in front of the shelf.

She was holding a panda doll in her hand.

"How much is this?"

The woman asked the clerk.

"22,000 Won."

The clerk replied.

"It's cheaper than online."

The woman looked at it.

She picked up a The Palace Museum notebook again.

"This is also good-looking."

"I'll buy one for my granddaughter."

She took the notebook and the doll.

She walked to the checkout counter.

Scanned the code.

Paid.

Qian Xu stood on the side.

He watched this scene.

He smiled.

The first customer.

Bought it.

Three in the afternoon.

The fifth CU Convenience Store.

On Apgujeong Road.

Qian Xu walked in.

He saw a young girl standing in front of the shelf.

Wearing a school uniform.

Carrying a school bag.

She should be a high school student.

She picked up a jade hairpin.

She faced the phone screen.

She gestured.

"How do you wear this?"

She muttered to herself.

The international student next to her walked over.

"I'll help you."

The international student picked up the jade hairpin.

She helped the girl put up her hair.

She inserted it.

"It looks good."

The international student smiled.

The girl looked at the phone screen.

She also smiled.

"It really looks good!"

"How much is it?"

"12,000 Won."

"I'll buy it!"

The girl paid happily.

She wore the jade hairpin and walked out of the convenience store.

Four in the afternoon.

The sixth CU Convenience Store.

Qian Xu walked in.

He saw several people surrounding the shelf.

They were all looking at the panda dolls.

"So cute!"

"How much is this?"

"22,000 Won."

"Get me one!"

"I want one too!"

The clerk was busy.

Wang Lei was helping on the side.

"President Qian!"

Wang Lei saw Qian Xu.

"It's selling very well here!"

"8 panda dolls have already been sold!"

Qian Xu smiled.

"Good."

"Keep up the good work."

Five in the afternoon.

The seventh CU Convenience Store.

On another street in Gangnam District.

Qian Xu walked in.

He saw that there was no one in front of the shelf.

He frowned.

He walked over.

He saw the products on the shelf.

They were all placed well.

But no one was looking.

"How is business here?"

Qian Xu asked the clerk.

"Average."

The clerk shook his head.

"There is not much foot traffic on this street."

"But a few customers looked at it in the afternoon."

"They bought two notebooks."

Qian Xu nodded.

"Normal."

"Not every store will be a hit."

"But as long as there are sales."

"It's a good start."

Six in the afternoon.

All 20 stores were set up.

Qian Xu stood at the entrance of the last convenience store.

He looked at the data on his phone.

Representative Kim walked over.

"Mr. Qian, everything is finished."

"The international student team worked hard."

Qian Xu nodded.

"Let them go back and rest."

"Official operation starts tomorrow."

"Okay."

Representative Kim opened his phone.

"Feedback from CU."

"Customer curiosity is very high."

"Many people are staying in front of the shelves."

"Taking photos, posting on SNS."

"Some people are asking if they can use a purchasing agent."

Qian Xu smiled.

"Good."

"This is what we want."

His phone vibrated.

It was a message from CU headquarters.

"Mr. Qian, 20 pilot stores today."

"Customer dwell time in the cultural and creative zone."

"Average 3 minutes."

"2 times higher than regular shelves."

"Customer curiosity: 92%."

"Purchase conversion rate: 8%."

Qian Xu looked at the data.

92% curiosity.

8% purchase conversion rate.

This data.

Is already very good.

He replied.

"Good."

"Official operation starts tomorrow."

"Review the data in a week."

CU replied quickly.

"Received."

"Looking forward to the results of the cooperation."

Qian Xu put away his phone.

He looked at the night view of Seoul.

The streetlights were on.

There were fewer pedestrians on the street.

He smiled.

Today.

20 CU Convenience Stores.

Chinese cultural and creative zone.

Officially launched.

Although it is only a pilot.

But this is the first step.

The first step of cultural export.

His phone vibrated again.

It was a message from Jeon Bo-ram.

"Mr. Qian, did it go well today?"

Qian Xu replied.

"Smoothly."

"20 stores have all been set up."

"Customer curiosity is 92%."

Jeon Bo-ram replied quickly.

"That's great!"

"Are the labels I designed useful?"

"Useful."

Qian Xu smiled.

"Many customers bought them after reading the labels."

"Really?"

"Really."

"Then I have also contributed!"

"Yes."

Qian Xu replied.

"I'll treat you to dinner tonight."

"What do you want to eat?"

Jeon Bo-ram sent a smiley face.

"I want to eat Chinese food!"

"Okay."

"Seven o'clock."

"The Chinese restaurant in Apgujeong."

"Okay!"

"I'll wait for you!"

Qian Xu put away his phone.

He looked at the sky.

There were many stars tonight.

He smiled.

Tomorrow.

Will be a better day.

System milestone.

Is also coming soon.