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101: Chapter 101: Four Mobile Phones Released in Two Months
Xue Haixin's expression immediately softened significantly.
Since returning from the World Mobile Communication Congress,
Ideal and Samsung had been in constant negotiations,
and finally, there were results.
Xue Haixin quickly asked, "What agreements have been reached?"
The young secretary said, "Samsung is willing to fully support us at Li Xiang Technology."
In their words,
it's like treating Ideal as Samsung's spokesperson in the Greater China region!"
Furthermore, Samsung's top-tier M-series screens are ready,
the deal for exynos processors has been finalized,
and they can be supplied for our use."
Chairman Xue, is Ideal about to take off now?"
Listening to his secretary's slightly excited tone,
Xue Haixin also became happy.
This was no ordinary good news!
This was heavyweight news!
He immediately convened a general meeting of company employees.
At the meeting, he analyzed the current situation in detail,
including the news confirmed during the inspection that Huayao possessed the top-tier android processor, which he shared with everyone in the company.
"Huayao having such technical heritage
is a testament to their strength,
and there's nothing we can do about that."
Of course, we at Ideal cannot just sit and wait for death.
Everything has been settled with Samsung!"
With the powerful alliance between Ideal and Samsung,
dealing with a single Huayao
shouldn't be much of a problem."
Now, let me explain.
The next few items will be the focus of our work for the coming period."
First, due to the failure of the ideal a8 Pro,
the high-end image of the A-series has been affected,
so we are strategically abandoning the A-series for now."
From now on, the A-series will no longer be Ideal's top-tier flagship;
it will be downgraded to a mid-range device."
Including the ideal a9, there's no need to wait any longer;
it will be released directly at the launch event."
The first batch of ideal a9s will still use our Ideal 7-series chips,
but subsequent batches of the ideal a9 will be equipped with Samsung's exynos processors,
just as we previously planned."
In addition, Ideal will continue to launch other types of mobile phones,
continuing the 'sea of machines' tactic
to leave the enemy exhausted from responding!"
I have briefly summarized it,
mainly including the following models,
and if anyone has any good ideas, please feel free to bring them up..."
After the board meeting concluded,
Ideal immediately began preparations,
and within a week, they held a launch event
to officially release the ideal a9.
The A-series phone, which was once Ideal's top flagship,
was priced at only 2,999.
If those who believe in the brand effect of major manufacturers saw this price,
they should still be very happy
and find it very cost-effective.
During this inspection activity,
Xue Haixin had targeted Bai Jingqing repeatedly,
and Bai Jingqing had long been unhappy with Xue Haixin.
Seeing the official release of the ideal a9,
he felt the opportunity was finally coming.
The reason he had delayed the release of the xiaomi 6
was specifically to wait and snipe Ideal's launch event.
Since the ideal a9 was released at this juncture,
his xiaomi 6 no longer had to wait.
"This Xue Haixin,
almost made me lose face in front of the three ministers this time,
and almost exposed my biggest secret!"
Fine, fine, since you like targeting me so much,
don't blame me for targeting Ideal!"
I'm definitely going to show you what's what this time!"
From now on, for every phone you release,
I will snipe every single one!"
Up until now,
the shipment volume for the xiaomi 4 and xiaomi 5 was around 500,000 units.
Although this number seemed small,
and might not even match a fraction of Ideal's hot-selling models,
he did have the system after all!
The cost price of these two phones was only a few dozen yuan,
so this was essentially a business of pure profit!
So as of now,
if he hadn't spent that money,
theoretically, he would have earned about 1 billion in cash.
However, because he still had to pay off debts,
plus the initial investment for factory construction and renovation,
he actually didn't have much capital on hand,
only keeping a few million for emergencies.
Now the emergency had arrived,
and a few million was more than enough to hold a high-spec launch event.
He also began to prepare for the xiaomi 6 launch event.
Since this was a disruptive product capable of shocking the world,
he would inevitably treat it very grandly and seriously.
While Bai Jingqing was still preparing for the xiaomi 6 launch,
news kept coming from Li Xiang Technology.
Less than half a month later,
Ideal released another new mid-range phone, the Ideal V1.
Although it was called a mid-range phone,
it would be more accurate to call it a low-end phone;
it existed as a lower-end option compared to the current Ideal A-series,
used to seize the offline market and more cost-conscious consumers.
Then, less than half a month after that,
Ideal released another new phone,
the Ideal BYD 10.
This phone focused on high-end business,
targeting the big and small bosses who once favored the Ideal A-series.
For the BYD phone, according to Ideal's own marketing, the meaning was 'Build Your Dream'.
The meaning of this series name aligned with Ideal's brand philosophy,
inspiring all the small bosses to work hard
and realize their dreams.
However, just when everyone thought this was the limit for Li Xiang Phones,
Ideal released yet another new phone half a month later, the Ideal P1,
focusing on photography.
It was a collaboration with Samsung Imaging,
using Samsung's optical sensors
and an upgraded lens module,
which also triggered a following among many mobile photography enthusiasts.
In this way, within the span of two months,
Ideal released four new models directly,
sparking heated discussions online.
It could even be said that this was the first time in the mobile phone race that Ideal had divided its models so finely,
with different models sold to target different groups of people,
so most of these phones sold quite well.
Especially the downgraded ideal a9;
because the ideal a8 Pro had suffered a setback before,
at Xue Haixin's request,
production capacity had been reduced significantly,
so the production volume for the ideal a9 this time was not large.
Unexpectedly, at the price of 2,999,
the ideal a9 actually sold out!
However, regarding whether to increase production capacity,
Xue Haixin remained very cautious,
only producing in small, infrequent batches,
making everyone feel that Ideal was just 'playing the monkey' with them.
The subsequent batches of the ideal a9 were equipped with Samsung's exynos processor,
and many people bought them even more enthusiastically.
One must know that exynos processors
were processors used in Samsung's top flagship phones,
and now they could be bought for just 2,999,
leading many people to start a buying frenzy.
Another very important reason for the ideal a9's explosion in popularity
was that very catchy advertisement.
"Charge for five minutes, talk for two hours!"
Under Ideal's overwhelming advertising campaign,
this slogan quickly became a household name,
completely opening up the fast-charging track.
With the accumulation of various factors,
the ideal a9 unexpectedly sold quite well.