132: Chapter 132 To love her is to discover her beauty

Choi Jong-eun remained silent for a long while.

Finally, he gritted his teeth and made a decision: "Follow suit!"

"This time, to deal with Huayao,"

"and to avenge the humiliation we suffered before,"

"we will spare no expense!"

"No matter the cost!"

With the president's orders issued,

his subordinates moved very quickly.

In less than a week,

Samsung had completed the conversion of all its production lines,

while simultaneously adding the new photography algorithm to all Samsung phones currently on sale.

They also began a massive advertising campaign in Africa,

claiming that Samsung phones also possessed the perfect ability to photograph people with dark skin!

Furthermore, the prices remained the same as before,

averaging two hundred yuan lower than Huayao Phones!

With such a comparison,

it seemed Samsung phones were even more appealing!

Choi Jong-eun felt as steady as Mount Tai,

believing that he would soon see a surge in Samsung's sales across Africa.

However, although Samsung had quickly followed suit,

even with promotion and marketing,

it would take some time for this information to spread.

In the meantime,

Bai Jingqing had already made his next move.

In Africa, marrying a wife also requires a bride price.

Of course, compared to China,

African bride prices were not as high.

But this was also a very good point to exploit.

Under Bai Jingqing's direction,

Ding Kuan filmed Huayao's first commercial in Africa:

"If you love her, discover her beauty!"

With this slogan as the foundation,

the commercial featured many wedding scenes.

At the weddings, someone would always use a xiaomi 4 to take photos of the bride.

The final results were excellent,

making the bride look very beautiful.

When the bride saw the photos, she was delighted

and wanted a phone like that too,

demanding that her husband must give her a xiaomi 4.

Similar plots played out at many weddings,

and accompanied by the "click-click" of the xiaomi 4's shutter,

the slogan would reappear at the end: "If you love her,

discover her beauty!

Huayao Phone, helping you discover her beauty!"

The underlying message was,

the Huayao Phone is the best bride price.

Although this wasn't explicitly written in the slogan,

because some things are indeed difficult to express in a formal advertisement,

otherwise, it would be easy for people to criticize from a moral high ground.

However, during offline promotions,

they could market it that way.

Ding Kuan trained all the store sales staff in Africa,

telling them to link Huayao Phones with the bride price,

to integrate Huayao Phones with local customs,

to use various methods flexibly,

and to promote based on local characteristics.

Under such vigorous promotion,

many African women were brainwashed by consumerism.

Adding to that, the xiaomi 4 was indeed very good at photographing black people,

so in a short period,

buying a xiaomi 4 for a wedding even became a trend.

These African women collectively added a condition to the bride price: their husbands had to buy them a Huayao Phone!

It was because they felt the built-in beautification and skin-whitening effects of the Huayao Phone were exceptional.

Even though they were black,

the phone could still make them look beautiful in photos.

The marriage rate in Africa was quite high.

The more impoverished and underdeveloped a place is,

the higher the birth and marriage rates tend to be.

Because there was no school to attend,

many people married at a very young age.

And when getting married,

these African women would ask their fiancés to buy them Huayao Phones.

Gradually, this became a trend and a movement,

and Huayao Phone's sales in Africa saw another surge.

Meanwhile, after Samsung followed Huayao's lead in making changes specifically for Africa,

their sales did not see a significant increase,

and the situation Choi Jong-eun had anticipated did not occur.

He immediately held the head of Samsung Mobile's African region accountable.

It wasn't until the person in charge sent him a video

that he saw Huayao's advertisement in Africa.

After watching it,

Choi Jong-eun had only one thought: "That's insane, brother!"

In Samsung's eyes,

Africans weren't even considered human,

just a bunch of black-skinned monkeys,

hardly even civilized.

When they followed suit with optimizations specifically for black people,

they nominally claimed they had great respect for black people

and had gained a detailed understanding of their mobile phone requirements

before performing localized adaptations for various functions.

But in reality, they were just going through the motions,

hoping to boost Samsung phone sales.

In their hearts,

they absolutely looked down on black people;

some didn't even view them as normal human beings.

But after watching this video,

Choi Jong-eun felt a profound shock.

"No, Huayao Group,

you actually treat these black people in Africa as humans, don't you?

For a bunch of black people,

you've even come up with this kind of slogan,

'If you love her, discover her beauty.'

How beautiful can a bunch of black people be?

You're truly insane, brother!

To make money, you really are starving!"

Choi Jong-eun truly disdained using this kind of promotion.

To say such things against one's conscience just to make money

was a bit too outrageous!

However, while he thought Huayao was being outrageous,

Samsung's actions were very honest.

Choi Jong-eun immediately ordered the head of Samsung Mobile's African region to follow suit

and film a similar promotional video,

also targeting the African female market.

The gist of this promotional video was: "Confidence and independence are the best gifts for a woman,

and Samsung phones can bring them that confidence!"

It had to be said that Samsung's refined appearance and unique texture,

even though they were selling low-end models in Africa,

still held an indescribable aesthetic appeal when held in the hand.

And with the confident models in the footage holding Samsung phones,

it did look very attractive.

Choi Jong-eun was also very satisfied after watching the promotional video they filmed.

"If your Huayao promotes the Huayao Phone as the best bride price for African women,

then my Samsung will promote the Samsung phone as the magic tool that brings confidence to African women!

African women have been oppressed for a long time,

and marriage is their graveyard!

They will surely seek liberation.

Seeing our Samsung promotional video,

they will definitely be liberated ideologically first!

At that time, I'll promote it both overtly and covertly,

making the purchase of a Samsung phone a symbol of confidence and independence for African women.

They will surely support our Samsung wholeheartedly!"

But when Bai Jingqing got hold of this advertisement,

he scoffed at it,

not taking Samsung's commercial seriously at all.

Ding Kuan asked with great concern: "Young Boss Bai,

Samsung from Korea is always copying our strategies and promotional plans like this.

It's not a long-term solution if this keeps up!

And as you said, they are an international giant after all.

If they do everything exactly the same as us in other aspects,

will we still be unable to outsell them?

Especially with this promotional video of theirs coming out,

will it snatch back the market share we previously grabbed?"

Bai Jingqing shook his head: "Don't worry,

absolutely not!

Actually, there is a major problem in this promotional video of theirs."