131: Chapter 131 Exceptional Reputation, Sales Reversal

Just as Choi Jong-eun had predicted,

right after Samsung lowered its prices and Huayao Phone was officially released,

Samsung's sales saw an instantaneous surge.

After so many days of warm-up and hype,

the people in Africa had long since known

that a mobile phone manufacturer from the Dragon Kingdom planned to land in Africa

to compete with Samsung phones.

Samsung lowering its prices at this time was specifically to deal with the phone manufacturer from the Dragon Kingdom, Huayao!

This also meant

that if Huayao couldn't withstand Samsung's offensive

and went bankrupt or delisted first,

the price of Samsung phones would quickly rise again.

So right now was the perfect opportunity for them to get a Samsung phone!

And so, in the first few weeks after sales began,

Huayao's sales weren't particularly good,

while Samsung seemed to be the sole winner in this price war.

This made Ding Kuan, the general manager of Huayao Phone in Africa, extremely anxious.

He had long since advised Little Boss Bai

that if Huayao wanted to survive in Africa,

the most important thing was to first focus on cost-effectiveness

and gain the recognition of the local people.

So he had urged Little Boss Bai to lower prices back then,

but Little Boss Bai insisted on not lowering them,

leading to the current situation where sales were almost stagnant!

On the other hand, their rival Samsung,

after simply lowering the price by two hundred yuan,

was selling even better!

How could he not be anxious?

When he went to advise Little Boss Bai to raise prices again,

Bai Jingqing said very calmly, "Don't worry,

let the bullets fly for a while."

Seeing such outstanding sales for Samsung phones,

Choi Jong-eun was naturally overjoyed.

He encouraged the head of Samsung phones in Africa to keep up the hard work

and claimed he would give them raises and bonuses.

The general manager of Samsung phones in Africa was also very excited.

He worked even harder,

ensuring that the promotion across various African countries was well-executed.

This caused the sales of Samsung phones in various African countries to rise further,

making Samsung's financial reports in Africa look even better.

"Hahaha, young man,

you are still too young.

You have no idea what the people in Africa want.

They can barely afford to eat,

so these two hundred yuan are a very significant amount of money to them.

You want to oppose us without lowering your prices?

I don't even know how you could possibly win.

Of course, even if you did lower your prices,

you still wouldn't have a chance of winning.

We are prepared to lose money for 100 years

to see who gives in first!"

Choi Jong-eun was feeling smug at the moment,

feeling that he had finally regained some ground

and avenged the insults he received at the World Mobile Communication Congress.

However, Choi Jong-eun's happiness didn't last long.

Unnoticeably,

Huayao Phone's sales began to experience an explosive surge,

while the growth rate of Samsung's sales kept declining.

The reason was easy to analyze.

Those Africans who had bought a Huayao Phone with the attitude of trying something new

sensed the difference between Huayao and Samsung phones as soon as they used them.

It could only be said that the three major changes Bai Jingqing made for the African market provided a very obvious improvement in user experience for them.

Soon, the photography of Huayao Phones gained an excellent reputation among the African people.

Because Huayao Phones indeed solved their long-standing pain points.

With Huayao Phones,

they felt respected for the first time.

Setting everything else aside,

just regarding photography,

no manufacturer had ever thought to specifically optimize for the African market.

Those algorithms that made yellow and white people look good in photos

turned out like a pile of trash when used on Black people.

Even if one wanted to take a photo of a Black person at night,

the image might show nothing clearly at all.

But Huayao was indeed the first manufacturer to face this problem head-on,

truly respecting these poor and underdeveloped African people.

This deeply moved every African person who actually got their hands on a Huayao Phone.

This emotion also turned these people into die-hard fans of Huayao Phones,

and they began to spontaneously recommend Huayao Phones to more people around them.

Under this word-of-mouth promotion,

Huayao's reputation in Africa became incredibly good,

and sales thus saw a reversal,

beginning to rise steadily.

Choi Jong-eun looked at the reports sent back from Africa.

Seeing that Samsung's sales in Africa were starting to drop,

a hint of doubt arose in his heart.

He quickly called the general manager of Samsung phones in Africa

to ask what countermeasures Huayao had come up with,

why Samsung's sales were declining,

while Huayao's sales were constantly increasing,

and even at an accelerating growth rate?

The general manager of Samsung phones in Africa was also puzzled

and could only reply that they were currently investigating.

Could it be that these Huayao Phones had some kind of magic?

They purchased several Huayao Phones to conduct research

but didn't find anything particularly special.

"Aside from the louder sound and brighter screen,

there doesn't seem to be anything else, right?

Why is Huayao's reputation so good among those locals?"

They were completely baffled,

but after doing some simple market research,

they understood the truth of the matter.

As it turned out, they were all white,

so when taking photos, they hadn't realized that Huayao Phones had done special optimizations for Black people's photography.

After learning the reason,

they also quickly reported it to the headquarters.

Choi Jong-eun's face was quite displeased: "I didn't expect

that he would actually take such a path.

Optimizing photography for Black people, you really have something there!

But this is not enough!"

The general manager of Samsung phones in Africa quickly asked, "President Choi,

should we also follow suit?"

For a long time,

Samsung had held a monopoly in the African market.

This led the Samsung Group to be very arrogant indeed,

never truly paying attention to what kind of phones the African people really wanted.

They would only sell some electronic junk produced by Samsung to the African people,

even completely failing to do any localized optimization.

At that time, the African people had no choice

but to choose Samsung phones.

Other phone manufacturers either had poor after-sales service and no brand guarantee,

or their craftsmanship and texture were far inferior to Samsung,

and other phones also didn't have special optimizations for Black people.

But now Huayao had become the game-changer in the African mobile phone market.

It took the lead in being competitive,

truly listening to the voices of the African people,

starting from their perspective,

considering their problems,

and creating phones truly suitable for Black people.

Naturally, they would choose Huayao Phones.

Now, it wasn't impossible for Samsung to win back this round;

they only needed to do the same optimizations.

However, the head of Samsung phones in Africa couldn't make the decision himself

and could only continue to ask the headquarters.

Or rather, it wasn't that he was unwilling to make the decision,

but rather that he was unwilling to bear the responsibility.

Because if they followed suit rashly,

the photography algorithms would have to be rewritten.

To change the screen brightness and maximum volume,

they would have to create new molds.

Many parts of the phone's production and manufacturing process would need to change,

and changes to the production line would inevitably lead to increased costs.