119: Chapter 119 Ideal Technology? Not familiar at all!

Bai Jingqing naturally noticed the change in Director Yan's expression,

realizing that she seemed displeased whenever he mentioned money.

Heh, if she truly didn't care about money,

and was really that willing to put all her energy into high-quality programming,

would the Spring Festival Gala be deteriorating as much as it was now?

Hearing that Huayao's chance of appearing on the Spring Festival Gala was only a thirty-seventy split,

with the seventy percent belonging to others,

he was naturally unhappy.

Thus, he shook his head quite bluntly: "I don't think that's very good."

Yan Ruifeng gasped.

She was giving him a chance to appear on the Spring Festival Gala,

and instead of being immensely grateful,

he was actually being picky!

This kid was really pushing his luck!

Give him a little sunshine and he really thinks he's the sun!

But then she remembered that three ministers had come to intercede for him,

and she felt a headache coming on.

"Then what do you suggest?"

she asked, sounding somewhat annoyed.

Bai Jingqing realized Yan Ruifeng was a bit displeased,

so he quickly said with a smile, "Director Yan, actually, regarding this Spring Festival Gala,

I really do have some ideas."

Yan Ruifeng remained expressionless.

So you have ideas again.

I've been organizing the Spring Festival Gala for so many years;

since when was it a junior's turn to tell me what to do?

Seeing that Yan Ruifeng didn't react,

Bai Jingqing continued: "Director Yan,

I don't know if you've noticed,

but on the internet,

the reputation of the Spring Festival Gala seems to be getting worse and worse.

The public's enthusiasm for the gala is also declining.

People only turn it on on New Year's Eve for the atmosphere;

fewer and fewer people are actually paying attention to the content.

The gala's trendiness and discussion levels are far from what they used to be."

As Bai Jingqing spoke,

Yan Ruifeng's expression grew increasingly sour.

This really struck a sore spot!

This kid was tearing open old wounds right from the start;

he really had no manners.

If she didn't know that the three ministers had a connection with him,

she would have shown him the door by now!

Realizing Yan Ruifeng was on the verge of an outburst,

right at that moment,

Bai Jingqing shifted his tone: "I actually have a method

that could slightly save the current situation

and increase the participation of people across the country in the Spring Festival Gala."

Yan Ruifeng gave a cold snort,

clearly not believing this greenhorn could have any good ideas: "Hmph,

what kind of method could you possibly have?"

Bai Jingqing blurted out: "Give red envelopes to the whole nation!"

Next, Bai Jingqing explained his concept in detail,

which was actually a method frequently used by the Spring Festival Gala in later generations—

sending out red envelopes at irregular intervals during the broadcast.

While the people across the country might not be very willing to watch the specific content of the gala,

surely no one dislikes money!

For the sake of those randomly timed red envelopes,

they would have to keep an eye on the program's content at all times,

ready to grab a red envelope at any moment.

Moreover, in this way,

everyone would feel a sense of participation.

During the New Year,

people across the country joyfully grabbing red envelopes together—

could anything be better?

And through this method,

it would surely increase the discussion around the Spring Festival Gala.

When the time came, groups of people would share how many red envelopes they grabbed on various social media platforms,

and wouldn't that create hype?

More people would definitely pay more attention to the Spring Festival Gala.

As Bai Jingqing spoke,

Yan Ruifeng's eyes slowly lit up.

There really seemed to be something to this!

This was exactly what she was worried about;

the viewership of the Spring Festival Gala was declining year by year,

and the discussion and buzz it generated were far from before.

Even the little discussion there was now was mostly negative.

In comparison,

she was more than just a little behind the previous veteran directors at the station;

she was often criticized for this.

But the facts were right there,

and she had no way to refute them.

However, after hearing Bai Jingqing's idea,

she realized a turning point might finally be appearing.

She hadn't expected that although the young man before her was young,

his mind was truly sharp, and this method he came up with was definitely worth a try!

"But there are still many detailed problems that need to be solved,

for example, what platform should we use to distribute the red envelopes?

It will also take time to write the corresponding program,

and it's already very close to the broadcast date of the Spring Festival Gala.

Will there be enough time?"

Yan Ruifeng didn't let it go to her head;

she thought of many practical details

and couldn't help but ask with some concern.

Bai Jingqing had a smile on his face,

looking completely confident: "Leave it to Huayao.

You can rest easy;

everything can be settled before New Year's Eve!

As for the platform for giving red envelopes to the whole nation,

I think we should use the Douyin short video platform.

This is a small product developed under Huayao Communications,

and we'll count it as one of the sponsors of the Spring Festival Gala when the time comes."

Yan Ruifeng didn't surf the internet often,

so she clearly hadn't heard of the name: "I haven't even heard of this platform,

so I don't think this will work.

To give red envelopes to the whole nation,

you must choose a platform with an extremely high installation base,

like WeChat or Alipay..."

However, before she could finish,

she was interrupted by Bai Jingqing: "The problem is,

the red envelopes given to the public aren't provided by WeChat or Alipay.

If we use their platforms,

wouldn't we be giving them free advertising?"

That seemed true!

Yan Ruifeng finally snapped out of it.

But she had another question: "Then how much total money are you planning to put out for the red envelopes?"

Bai Jingqing: "2 billion!"

Yan Ruifeng's eyes instantly widened.

When she produced a Spring Festival Gala,

the cost was only a few tens of millions at most,

yet this kid in front of her was talking about taking out 2 billion to give to the people!

So much for Huayao Communications being a small company!

Even though she didn't like talking about money,

she couldn't help but be shocked by this amount.

Bai Jingqing laughed: "Director Yan,

you don't need to be surprised.

In fact, I still think this number is a bit low.

After all, our Dragon Nation has such a large population base,

and the number of viewers for the Spring Festival Gala is also massive.

A total of 2 billion,

when divided among everyone, isn't actually that much.

But it's the New Year after all;

giving some red envelopes is just a gesture,

it's all about getting a bit of good luck."

Yan Ruifeng nodded repeatedly.

It did make sense,

but 2 billion in funding—

such a grand gesture—

she only felt her brain was a bit dizzy,

as if she were in a dream.

The matter of cooperating with Li Xiang Technology was now completely pushed to the back of her mind.

Li Xiang Technology?

Never heard of them!

Next, the two of them discussed various details,

trying their best to make this event perfect.

After returning, Bai Jingqing also told Zhang Yiming this news,

telling him to hurry up and develop the relevant functions,

while also having him coordinate with the Spring Festival Gala officials,

while he himself stopped worrying about the matter.

Time quickly reached New Year's Eve.

In the early morning,

snowflakes began to fall outside Shi City,

and the atmosphere of the New Year arrived all at once.