663: Chapter 666 Lu Chen Trading Company

He did not intend to use the trading house to hide his identity.

He wanted his own name...

...to become the ultimate brand.

A colossal skyscraper, rivaling the imperial palace, appeared out of thin air.

The entire city instantly fell into a dead silence.

Merchants dropped their goods.

Guards gripped their weapons.

Even the Eternal Realm ancestors of the major ancient families opened their eyes in shock.

Before they could even send scouts to investigate...

...a massive projection appeared in the sky above the city.

Lu Chen's cold and handsome Great Demon form face looked down upon all living beings.

"My name is Lu Chen."

His voice thundered, amplified by authority, echoing in every corner of the Ice Dragon Domain.

It even reached the neighboring Dragon Clan territories.

"Welcome, everyone, to my trading house."

"The day after tomorrow, I will host the first grand auction."

"I guarantee you that there are treasures here that have never before appeared in this world."

The image shifted, and phantoms of treasures flashed by.

"In this session, we will auction: ten thousand Innate Origin Realm Magical Artifacts, one thousand Truth Realm Magical Artifacts, one hundred Supreme-grade Magical Artifacts, and one Eternal-grade Magical Artifact."

Lu Chen announced.

The crowd gasped.

A single Supreme Magical Artifact was enough to trigger a war.

Let alone an Eternal-grade one.

And this person was selling a hundred Supreme-grade ones at once?

But Lu Chen wasn't finished.

"Finally, the grand finale of this shop... potions."

"The first type is the Bloodline Awakening Potion. Created specifically for non-Primordial Races."

"One bottle can awaken the sleeping Primordial Origin Bloodline within your body."

"You will no longer be 'lowly races'."

He played a vivid advertisement.

A scrawny youth from the weak Fox Clan drank the potion.

In an instant, his muscles bulged.

His aura exploded.

A phantom of a Golden Pan Clan Giant God appeared behind him.

He instantly became a powerhouse of his region.

"And for the Primordial Races," Lu Chen continued, his eyes gleaming, "I have the Bloodline Evolution Potion."

"It can directly increase your current potential by 30%."

"Strength, speed, lifespan—all can be improved."

In the next advertisement.

An Ice Dragon bullied by its rivals drank the evolution potion.

Its scales transformed into Supreme-grade armor.

It crushed its enemies with one hand.

And even won the favor of its sweetheart.

The projection lasted for thirty minutes.

Showcasing the glory and power brought by these potions.

Then, just as it had appeared, it suddenly vanished.

At this moment.

The Endless Ice City was no longer peaceful.

The entire city was in a complete uproar.

People screamed.

People ran wildly to scrape money together.

People urgently sent messages back to their home worlds.

Inside the Ice Dragon Imperial Palace.

The Dragon Emperor of the Ice Dragon Clan sat on the Frost Throne.

His expression changed drastically.

"Do you think this newly arrived Demon Race merchant is telling the truth?"

The Dragon Emperor asked his ministers.

"Your Majesty," a minister's voice trembled, "this must be verified."

"If he is lying, we shall execute him for the crime of deceiving the sovereign."

"But if what he says is true and we miss the opportunity, other Dragon Clan Domains will evolve and surpass us."

"We will be completely phased out."

The impact was even greater among the "lowly races."

For millions of years.

They had been stepping stones under the feet of the Dragon Clan.

If they could awaken a Primordial Bloodline...

...they could finally stand tall.

Inside the Saintess Palace, Nianwei sat with her younger sister, Nian Yin.

Both had seen the projection.

"Sister," Nian Yin said softly, "that person... Lu Chen."

"He feels so familiar. Do you know him?"

Nianwei remained silent.

Her heart was racing.

That cold and handsome face in the sky was like an elusive memory.

"I don't know him."

She whispered, "But we must go to the auction."

"If the evolution potion is truly effective, your Bloodline will be strong enough to participate in the Saintess Trial."

"And Ke Ji—he might finally be able to awaken his own Primordial Bloodline."

"Okay, sister," Nian Yin replied and left to prepare.

Nianwei looked out the window at the glowing colossal tower in the distance.

"Lu Chen... who exactly are you?"

The next day, Lu Chen stayed inside the tower.

With a single thought.

The Creation Authority operated at full power.

Thousands of Magical Artifacts and bottles of glowing potions were manifested and placed into protective cases.

To him, this was as simple as breathing.

To the other living beings of the world, this was a miracle.

Suddenly, his Chamber of Commerce Alliance card began to vibrate.

It was an emergency communication.

"Hello, I am Lu Chen,"

he said calmly.

"Mr. Lu!"

The voice of the Alliance's elf receptionist came through, sounding panicked.

"The whole world has gone crazy!"

"All the major clans, royal families, and even the neighboring Fire Dragon and Wind Dragon Domains are contacting us!"

"They are pleading with you to postpone the auction by seven days so their representatives can arrive in time!"

Lu Chen leaned back in his chair.

He watched Furball playing with an Innate Origin Realm pearl.

"I will not postpone for anyone."

Lu Chen's voice was cold and resolute.

"The date is set."

"If they can make it, they participate."

"If they can't make it, consider it their bad luck."

"My trading house waits for no one."

"But sir! You are refusing Eternal Realm experts and the emperors of various races!"

"Then tell them to hurry up."

Having said that, Lu Chen directly hung up the communication.

He didn't need to be polite.

He wasn't a merchant who came to make friends.

He was a predator who came to be the Dominator of the market.

Refusing the postponement would only make his products more precious.

He wanted the world to understand:

The power was in his hands, not theirs.

He looked out the window.

Tens of millions of people were already crowded outside the city walls, waiting for the doors to open.

The preparations for the auction were not just about items.

It was also about creating an absolute, overwhelming aura of grandeur.

Lu Chen knew clearly.

In the Primordial World, power was the only language people truly revered.

To make the Ice Dragon Clan and other Primordial Races bow their heads...

...he had to display wealth and strength beyond their wildest imaginations.

First.

Lu Chen set about creating service staff.

He didn't want ordinary servants.

Using the Creation Authority, he directly manifested a thousand maidservants.

Their appearances were modeled after the most beautiful women he could imagine.

Their figures were perfect and elegant.

Each wore an elegant uniform that shimmered like moonlight.

Their task was to guide the guests and satisfy all the immediate needs of high-level bidders.

But beauty alone was not enough.

He also needed ironclad security.

With a wave of his hand.

An army of a million appeared directly within the hundred-square-kilometer territory.

One million warriors.

Every single one was in the Truth Realm, their formation perfectly uniform.

Their armor was as pitch-black as the Void Realm.

Their mere presence made the air heavy and oppressive.

Leading them were a thousand Origin Supreme Realm generals.

To provide empowerment for this army...

...Lu Chen created a Supreme commander.

An Eternal Realm expert whose aura was sharp enough to tear through the Primordial Space.

The prototypes for these guards came from the most legendary fictional warriors in his memory.

They were endowed with cold, mechanical, and absolute loyalty.

Finally.

Lu Chen created the "voice" of the trading house.

He manifested a humanoid robot.

But it was by no means an ordinary machine.

It was a Dao Authority Realm powerhouse.

This robot would serve as the "Old Ancestor" and silent guardian of the trading house.

Its existence itself...

...was a warning to the powerhouses watching from the shadows.