117: Kill three birds with one stone

Shen City.

Inside Qingyue Group Company.

Shi Yongchang was pacing back and forth anxiously!

The General Manager stood, head bowed, not speaking.

"Is the situation really that bad?" Shi Yongchang asked.

General Manager Ding Liangzhe nodded: "It's really bad. Of our more than 800 stores in Shen City, 500 are closed."

"Currently, near 350 of our stores, there is at least one Bingmi Milk Tea Shop."

"Bingmi Milk Tea Shops are very special. Although their two shops are close, the milk tea they sell is different."

"All the milk tea in one Milk Tea Shop tastes the same as our Qingyue Milk Tea, but the names are different."

"The milk tea in the other Milk Tea Shop is very unique. I heard the recipes were collected by the employees themselves."

"The only thing two Bingmi Milk Tea Shops have in common is that their prices are extremely low, so low that they only yield a 20% profit."

"Bingmi Milk Tea Shops truly operate on small profits but quick turnover."

The price of milk tea is getting more and more expensive now, with a cup generally costing twenty yuan.

However, most of Bingmi Milk Tea's prices are a few yuan, with a small portion being over ten yuan.

The milk tea costing over ten yuan contains a lot of real ingredients.

People's tongues are very sensitive; it's almost impossible to fool them.

Whether it's made with real ingredients is known with one sip.

Bingmi Milk Tea's milk tea is cheap and made with real ingredients, so business is very good.

Most importantly, for every two of their Milk Tea Shops, one tastes exactly the same as their Qingyue Milk Tea Shop.

No, not only does it taste the same, but they even use the same ingredients.

Yet, their prices are much lower.

Unless consumers are foolish, they will definitely go to Bingmi Milk Tea Shop to buy, and not come to their Qingyue Milk Tea Shop.

"This is too much!" Shi Yongchang cursed, "Qian Ziyong, that little brat, is trying to destroy our Qingyue Milk Tea Shop!"

"He even poached my people and makes the same milk tea as me. Sue him, take him to court."

General Manager Ding Liangzhe didn't move, shook his head, and sighed: "We can't sue!"

"Our milk tea doesn't have a patent. Even if it did, the other party could just change an insignificant seasoning or add a few more ice cubes."

"The taste would be the same, but the recipe would be different, so we can't sue!"

Who decides if the taste is the same?

There is no specific basis.

So, there's no way to sue.

"How disgusting!" Shi Yongchang gritted his teeth in hatred.

While hating Qian Ziyong, he also blamed his own son in his heart.

If his son hadn't run all the way to Han City, he wouldn't have caused such big trouble.

"Can we lower prices?" Shi Yongchang asked.

Ding Liangzhe shook his head: "We can't!"

"We have more than 6,000 stores. If we lower the prices of our stores in Shen City, what about our other stores?"

"Should they also lower prices?"

"You know, lowering prices means losing money. If over 6,000 stores lose money together, the consequences..."

Upon hearing this, Shi Yongchang couldn't help but shiver.

More than 6,000 stores, even if one store only loses ten thousand a month, that's sixty million!

"So, can we lower prices and still make money?" Shi Yongchang asked wishfully.

Ding Liangzhe didn't speak, just shook his head.

Shi Yongchang also understood the operation of Milk Tea Shops very well. He asked this question only hoping that he could provide a good solution.

But unfortunately, there was none.

If the price is only lowered a little, it doesn't make much sense.

Customers will still go to the cheaper Bingmi Milk Tea Shop.

If the price is lowered to be the same as Bingmi Milk Tea, then Bingmi Milk Tea's service is better than theirs, so there's still no advantage.

If they sell at a price even lower than Bingmi Milk Tea, then they will directly lose money.

And they will lose a lot.

You should know that most of their stores are in commercial areas or bustling pedestrian streets.

The more prosperous the area, the higher the rent.

Some stores have monthly rents of over one hundred thousand, or even two hundred thousand.

Selling at such a low price, one store would lose over one hundred thousand a month.

They simply can't afford to lose!

"We can't afford to lose, but Qian Ziyong's Bingmi Milk Tea can!" Shi Yongchang sighed, "Their Bingmi Milk Tea Shops only have stores in Shen City."

"Now there are only over 700 stores. Even if one store loses twenty thousand a month, that's only fourteen million!"

"But our Qingyue Milk Tea has over 6,000 stores. If one store loses ten thousand, we won't last for a few months!"

Shi Yongchang felt a headache.

"Qian Ziyong is truly a business genius. This is hitting the snake at its seven-inch mark, firmly grasping our weaknesses!"

Shi Yongchang exclaimed.

Qian Ziyong acted quickly and ruthlessly.

Before he could even react, in just a few short weeks, stores popped up everywhere, Milk Tea Shops opening all over the place.

Ding Liangzhe said: "I think what Qian Ziyong is most ruthless about is not opening stores quickly, but recruiting a large number of delivery riders."

Shi Yongchang looked at him in confusion: "His most powerful tactic is recruiting a large number of delivery riders?"

"What capabilities do delivery riders have?"

"Aren't they just people who have been eliminated by society, who have no abilities other than enduring hardship?"

Shi Yongchang looked down on delivery riders.

He not only looked down on delivery riders but also on all people who earned a living through manual labor.

Because of his personality, his son also had this personality.

Looking down on ordinary people in society.

Feeling superior.

Shi Yongchang didn't feel there was anything wrong with him.

Shi Yongchang would hide himself, but his son had been spoiled since childhood and acted without restraint.

Ding Liangzhe hated Shi Yongchang's disparagement of ordinary employees, but as someone who was Working, he dared not say anything.

"President, delivery riders are very capable. Even if they don't have any skills, enduring hardship is a kind of ability."

"Young people nowadays are not as capable of enduring hardship as the older generation. Delivery riders are among the young people who can endure hardship more."

"Furthermore, many delivery riders have a bit of a craft. Many of them used to work in Milk Tea Shops."

"They have very exquisite milk tea making skills."

Does milk tea require skill?

Yes and no.

There's a big difference between an experienced hand and a novice.

And delivery riders are willing to endure hardship and understand the milk tea industry.

In fact, many of them used to make milk tea before becoming delivery riders.

They only became delivery riders because it paid more than making milk tea.

"Is that so?" Shi Yongchang was a bit skeptical.

Ding Liangzhe said: "Not only that, delivery riders are also very familiar with Milk Tea Shop employees."

"After all, there isn't a single Milk Tea Shop that doesn't offer delivery!"

"Besides that, delivery riders are also very familiar with customers; many people order delivery almost every day."

"Bingmi Milk Tea's choice to recruit delivery riders is simply a stroke of genius!"

"Delivery riders understand the market, know what customers need, and also know where there are stores for rent, and where business is good!"

"It's truly killing three birds with one stone!"

Upon hearing this, Shi Yongchang was impressed without fully understanding: "Then can we recruit delivery riders?"

Ding Liangzhe asked: "Then can you pay a salary of ten thousand a month and recruit ten employees per store?"

Shi Yongchang opened his mouth and said: "Am I crazy?"

"Just a Milk Tea Shop employee, and I pay a salary of ten thousand?"