347: Resolutely not to engage in price wars

For Qinghui Plaza, today was a big day.

Early in the morning, the staff of Qinghui Plaza stood spiritedly inside the supermarket, waiting for their boss, Yamai Murayu, to hold a meeting with them.

Normally, as the chairman of a consortium, Yamai Murayu would not personally act as a boss.

However, the situation at Qinghui Plaza was special; it had to compete directly with Feihuang Plaza.

Qinghui Plaza’s investment exceeded five billion, making it a top priority project for the entire Shanjing Consortium.

Standing at the front of the line, Yamai Murayu’s expression was serious: “The plaza is about to open!”

“I’ve already trained you in advance; this is the service our Sakura Country has researched for decades and updated through five generations!”

“Our Sakura Country’s service is the strongest, and it is your honor to be able to learn our Sakura Country’s service!”

“Remember, the 5S service principle: treat the customer as God!”

“Yes!” the employees forced themselves to perk up.

S refers to important, and 5S service refers to five very important service techniques.

1. Maintain a smile, showing eight teeth, with the smile’s amplitude just right.

2. Maintain a standard standing posture to appear energetic.

3. Bow when customers enter, welcoming them upon arrival and inviting them back upon departure.

4. Keep the floor clean, and promptly clean it when customers dirty it.

5. Customers are always right, even when they are wrong, they are right; customers are God, unconditionally right!

In short, they are the customers’ servants and must satisfy customers in every way.

They must make customers feel like God here.

Besides this, each store’s operation is different, and service standards also vary.

Shoe stores must provide single-knee-kneeling shoe-changing service for customers.

What is God?

This is God!

Seeing the employees full of spirit, Yamai Murayu nodded with satisfaction.

“Open the doors!” At Yamai Murayu’s command, the doors of Qinghui Plaza opened.

He had invested a large amount of money in promotion, and as soon as the doors opened, countless customers poured in.

Seeing this scene, Yamai Murayu’s face broke into a smile.

…

Time passed quickly, and it was soon evening; the day’s sales figures were tallied.

Yamai Murayu sat in his office, eyes closed in contemplation, while Yamai Tano rushed in with the sales data.

“Boss, today’s sales reached one hundred million!”

“The number of entrants exceeded one hundred thousand!”

Yamai Tano exclaimed.

Yamai Murayu nodded: “Don’t panic when something happens, whether it’s good or bad.”

He then calmly asked: “So how much did we lose?”

Hearing this, Yamai Tano looked troubled: “We lost two million three hundred thousand!”

Yamai Murayu nodded; he had expected it.

Yamai Tano asked, puzzled: “Boss, do we really have to do this?”

The reason they were losing money was that the items they sold were very cheap.

Even for some stores that weren’t their own, as long as they were in their mall, they offered many free subsidies.

They pushed prices down to the absolute lowest, just to retain customers.

Yamai Murayu said: “We must do this. Qian Ziyong’s greatest strength is using low prices to overwhelm others and wage price wars!”

“I’ve thoroughly investigated Qian Ziyong; Yongnian Supermarket was defenseless because Qian Ziyong got a head start!”

“I thought it over carefully and decided to use his own methods against him!”

“As long as we push prices down and then retain customers with extreme service,”

“What will Qian Ziyong’s Feihuang Plaza use to fight me?”

As the saying goes, one step fast, every step fast; they were a month and a half ahead of Feihuang Plaza.

In this month and a half, he wanted to ensure Feihuang Plaza was doomed before it even opened!

For this, he was willing to pay a great price.

Even paying out of his own pocket to subsidize those merchants!

Yamai Tano praised: “Qian Ziyong meeting you, Chairman, is his great misfortune!”

“He’s defeated before he even starts, and he’ll never get back on his feet.”

The Chairman truly is a person who accomplishes great things; losing so much money in one day, just to ensure Feihuang has no business, is truly bold.

Yamai Murayu wore a confident smile: “Qian Ziyong’s business talent is undeniable, but he is young after all.”

“If I were him, I would absolutely not continue building Feihuang Plaza now!”

“Abandoning the fight against me and building commercial residences could recover some losses!”

Since he is a businessman, he must prioritize profit.

He believed Qian Ziyong was a smart person and would definitely make the right choice.

Even if Qian Ziyong didn’t think of these things, Chen Jingfu and the others would.

…

That night, Chen Jingfu frantically called Qian Ziyong.

“Ziyong, things are bad! Qinghui Plaza opened early, and they’re selling like crazy!”

“Their daily sales exceeded one hundred million, and the number of entrants exceeded one hundred thousand!”

Chen Jingfu personally visited Qinghui Plaza and saw the crowds and the festive atmosphere; his heart sank to the bottom.

He sent people to estimate the number of people at Qinghui Plaza and their sales.

Although not perfectly accurate, it was close enough.

Qian Ziyong received Chen Jingfu’s call, and hearing this amazing good news, he happily jumped out of bed.

“Really?” Qian Ziyong confirmed again, “Is their business really that good?”

Chen Jingfu nodded: “I heard Yamai Murayu personally directed it, bringing over Sakura Country’s management and service techniques.”

“Customers’ reactions after visiting Qinghui Plaza have been very positive!”

“To retain customers, they also invested a large sum of money into subsidy activities!”

Qian Ziyong laughed heartily upon hearing this: “Good! That’s good!”

“What’s good?” Chen Jingfu was puzzled.

Qian Ziyong reacted quickly and said: “I mean, rich! They’re really too rich!”

“We don’t have that much money to waste, so we won’t join them!”

Hearing this, Chen Jingfu was anxious: “Ziyong, how can you be frugal at such a critical moment?”

“Yamai Murayu must know your past methods for dealing with Yongnian Supermarket, so he’s doing the opposite and acting before you!”

“He’s afraid of you; we should follow suit and engage him in a price war!”

A price war?

Qian Ziyong hesitated a little.

He was a bit scared of price wars.

Although he could lose a lot of money, the consequences were very serious; his own supermarket would be overwhelmed.

Feihuang Supermarket could earn at most tens of millions a month.

If Feihuang Plaza were overwhelmed, it wouldn’t be a matter of tens of millions; it could earn hundreds of millions, or even over a billion a month!

Although the Shanjing Consortium had ample funds, Qian Ziyong truly didn’t have much confidence in them.

It was the same with Yongnian Supermarket before; he heard they had ample funds, but they somehow went bankrupt.

He couldn’t repeat the same mistake; it was better to steadily lose money and steadily disgust the other party.

He now understood; he only wanted steady happiness.

If Chen Jingfu and the others lost money, at most he would pay to buy back all their shares.

Not only buy them back, but he could also let his brothers earn a bit, buying at a high price!