361: Cluster Effect

Inside a villa in Shen City, Yamai Murayu repeatedly assured the shareholders of the Shanjing Consortium that he could swiftly end the battle, prevent Qian Ziyong from acting arrogantly, and stop Qinghui Plaza from continuing to incur losses.

After hanging up the video call, Yamai Murayu's expression turned grim.

These elders of the family, when he led the Shanjing Consortium smoothly and earned a lot of money for the Shanjing Consortium, were as polite as could be to him.

But once he suffered a setback and lost a little money, they kept calling him with video calls to inquire!

Moreover, if he didn't do well, these shareholders would jointly vote to remove him as chairman.

“They're all a bunch of old fossils!” Yamai Murayu cursed inwardly.

He lowered his head, lost in thought, pondering how to deal with Feihuang Plaza.

Just then, Yamai Tano ran in, panting, “Chairman, something terrible has happened!”

Yamai Murayu stood up, “What happened?”

“Did Qian Ziyong use some kind of tactic?”

What he feared most right now were those words: “something terrible has happened.”

He had been constantly worried about what methods Qian Ziyong would use against him.

Yamai Tano's face was pale, and he gestured frantically with his hands, “Chairman, they've gone crazy, the customers have all gone crazy!”

“They're rushing to Feihuang Supermarket to grab fruit, to grab vegetables, to grab food.”

“Even many vegetable and fruit stores are driving their cars to Feihuang Supermarket to stock up.”

“Now Feihuang Supermarket is packed with people; the foot traffic has already surpassed ours.”

Yamai Murayu's expression grew even uglier: “What happened? Why are customers rushing to Feihuang Supermarket to grab goods?”

“Did Qian Ziyong also offer subsidies?”

“If Qian Ziyong also offers subsidies, then there's no need to worry; it's just losing money to gain traffic, nothing major!”

Yamai Tano shook his head with a bitter expression, “No, they're not losing money to gain traffic; they're making money while gaining traffic!”

“Boss, look, this is the video Feihuang posted online.”

Yamai Tano took out his phone and showed the chairman the video that was currently going viral.

Yamai Murayu's heart tightened as he took the phone and watched the video carefully.

The room was very quiet, with only Yamai Tano's heavy breathing and the sound of the video playing.

The content of the video was footage of vegetables being harvested from the fields and then directly transported to Shen City.

After watching that one, Yamai Murayu looked at the others.

They were all similar videos, but the products had changed; there was fruit, and there was seafood.

The more he watched, the greener Yamai Murayu's face became, turning from green to purple, and then from purple to black.

Especially the last video, which was posted by a netizen, showed that some vegetables in Feihuang Supermarket cost only a few dimes, and countless customers were snatching them up.

However, Feihuang was well-prepared; no matter how much customers grabbed, the employees moved over that much, with no limits and no price increases!

It could be seen that Feihuang Supermarket was packed with people, countless customers, practically squeezing Feihuang Supermarket to a standstill.

After finishing the video, Yamai Murayu closed his eyes and lay back in his chair, not wanting to move.

“Chairman?” Yamai Tano called out softly, afraid that the chairman might just die of anger like this.

After a long while, Yamai Murayu finally asked weakly, “Tianye, why didn't your think tank anticipate that Qian Ziyong would use such a method?”

Yamai Tano trembled, and said sadly, “Oh, Chairman!”

“How could we have imagined that Qian Ziyong's thinking would be so unconventional, attacking from the logistics side!”

“Qian Ziyong is too insidious; he doesn't confront us head-on, choosing to use such a despicable method.”

“No one has ever used such a method in business competition! It's impossible to guard against!”

They couldn't see through it; they truly couldn't see through Qian Ziyong's scheme.

He had always sent people to keep an eye on Qian Ziyong.

But Qian Ziyong had never gone to other places; he either went to Wu City or stayed in Shen City, never going to the fields.

How could he have thought that Qian Ziyong would attack from this angle?

They hadn't even thought that Qian Ziyong would use vegetables, fruits, and Feihuang Restaurant to drive traffic!

Yamai Murayu also knew that it would be quite difficult to foresee that Qian Ziyong would use vegetables and fruits to snatch traffic.

Qian Ziyong was too insidious.

He went dancing and had fun every day, but secretly arranged for people to cause trouble behind the scenes!

No matter how much he thought, he wouldn't have imagined that Qian Ziyong would deliver such a heavy blow from such an odd angle.

“Can't we also sell vegetables and fruits at low prices to compete with Qian Ziyong for traffic?” Yamai Murayu asked.

Yamai Tano shook his head, “No, Chairman!”

“If we sell at a loss, Qian Ziyong wouldn't have to do anything; he could just take the money and buy vegetables and fruits from our supermarket, then sell them back at their original price!”

“Furthermore, Qian Ziyong is making money by selling this way; at least he won't lose money.”

“But if we sell this way, for every amount we sell, we'd lose double; it's possible to lose tens of millions a day.”

“Most importantly, even if we lose that much, it wouldn't benefit us; it would only stabilize the situation, not defeat Feihuang Supermarket.”

Yamai Murayu fell silent, then after a moment, asked, “Qian Ziyong can sell like this, but we can't?”

Yamai Tano said with a bitter face, “Boss, a long time ago, Qian Ziyong sent Liu Gaoda to do these things.”

“He spent hundreds of millions to open up the channels and sign agreements with farmers.”

“Are we going to spend hundreds of millions and do these things too?”

“If it's just for supermarket sales, even if we had enough time and actually did these things, it would still be a losing business.”

Yamai Murayu nodded.

He understood very well that maintaining this channel would require continuous spending, and not just a small amount of money.

However, their Qinghui Supermarket simply couldn't handle that much inventory.

Even though countless customers were rushing to Feihuang Supermarket, once things stabilized, the daily output would only be around five hundred tons.

Is that a lot?

It's a lot.

Five hundred tons is a terrifying amount.

However, even if they earned one yuan per jin, five hundred tons would only be one million jin, which would only earn five million yuan.

And the funds consumed daily to maintain the channels would be more than five million.

Maintenance fees for large trucks, driver salaries, salaries for personnel stationed in various places, and so on.

All of these require money!

Feihuang Supermarket sells so cheaply; if you factor in the costs of maintaining these channels, not only will they not make money, but they will lose money instead.

However, Feihuang Supermarket didn't make money, but Feihuang Restaurant did!

Feihuang Supermarket bore the cost of channel maintenance and earned back those costs, so Feihuang Restaurant was pure profit.

He had never understood why Qian Ziyong would open Feihuang Restaurant this way.

At such low prices, even if it sold like crazy, it wouldn't make money!

After all, the price of vegetables in Shen City was too expensive.

And the meals sold by Feihuang Restaurant started at only ten yuan per serving, and even a good meal only cost fifteen yuan.

This was practically giving it away; even if it sold like crazy, there would be no profit.

But now, Qian Ziyong had opened up the channels for ingredients, and the cost of all vegetables was extremely low, so even at ten yuan a serving, there was a profit, and a lot of it!

At least half!

The profit was terrifying.

Thinking of the over five hundred Feihuang Restaurant stores in Shen City, achieving terrifying full-coverage of the Shen district.

Thinking of how, once a cluster effect formed, customers in Shen City could order Phoenix Restaurant Takeout no matter where they were, Yamai Murayu shivered.