47: Price war

Qian Ziyong continued, "I want good renovations, and all the equipment must be top-of-the-line!"

"I want employees to dine here as if they were at home!"

"Yes," Zhu Daqiang nodded.

But in his heart, he thought, it's not just like home; with fifty million yuan invested, it's even more comfortable than being at home.

Qian Ziyong felt it was almost enough: "That's it then!"

"You go ahead and make the arrangements. If there's anything I haven't considered, you can think of it yourself."

"In short, use the best of everything for me; you absolutely cannot treat the employees poorly!"

Zhu Daqiang nodded, assuring him, "Boss, don't worry, I will definitely manage the new store well."

"I will hire the best chefs with high salaries, and I will make sure that both customers and employees are satisfied with the food!"

Hiring the best chefs, with Feihuang's customer flow, it might just become popular.

"Wait!" Qian Ziyong frowned.

He was worried that the new restaurant would become popular.

Just like the previous Heli 撈 Hotpot Restaurant, Liu Gaoda found a good hot pot base, which directly made customers very satisfied with the hot pot.

He couldn't make the same mistake again.

So the chefs absolutely couldn't be too good!

Of course, they couldn't be too bad either.

After all, he himself would be eating there.

Qian Ziyong said, "There's no need to specially hire chefs; just use our supermarket employees!"

"Ah!" Zhu Daqiang's mouth fell open.

For a restaurant, the most important thing is the chef.

The decoration can be bad, the service can be bad, but the taste absolutely cannot be bad!

The boss spent a lot of money on renovation and service.

But in the most crucial area, he was saving money!

This was like using good steel on the dull side of the blade!

"What 'ah'?" Qian Ziyong said, "I already said it's home-style cooking!"

"Since it's home-style cooking, it's naturally dishes that every household can make."

"Liu Gaoda hired a lot of 'mom-level' people for the store before, didn't he?"

"They all cook at home, so let them do it!"

"Cooking is hard work, so, raise their salaries, ten thousand a month!"

What the boss said made so much sense, but why didn't he agree with it internally?

"If there are fewer supermarket employees, continue to recruit people and bring the total to one thousand!" Qian Ziyong instructed.

Now the supermarket was bigger than before, but they hadn't continued recruiting, still maintaining one thousand people.

"How many people should we hire?" Zhu Daqiang asked.

Qian Ziyong thought for a moment: "Just five hundred people!"

Zhu Daqiang was stunned.

Five hundred people!

Specifically hiring five hundred people to prepare meals for one thousand five hundred people?

Oh, right, if five hundred people are in the supermarket restaurant, wouldn't that mean this restaurant has to be very large?

At least two thousand square meters, right!

They were running a supermarket, not a factory.

Besides, what factory needs such a large employee cafeteria?

"Boss, we're hiring too many people!" Zhu Daqiang reminded him.

Qian Ziyong was adamant: "Not too many, just like this, you go arrange it!"

"Yes," Zhu Daqiang nodded helplessly.

Qian Ziyong suddenly said, "Oh, right, from now on you'll be in charge of the new restaurant. Since the new restaurant is located inside the supermarket."

"Let's call it Feihuang Restaurant!"

"Oh, right, since you're already the restaurant manager, independently managing a department, naturally your salary should increase!"

"One hundred thousand a month!"

Zhu Daqiang's eyes welled up with tears: "Boss, how about waiting until the competition with Yongnian Supermarket is over before raising my salary!"

Qian Ziyong shook his head: "I already said, the competition between Feihuang Supermarket and Yongnian Supermarket is a matter for the supermarkets; it has nothing to do with anyone else."

...

At Yongnian Supermarket, Yamazumi Arimatsu frowned in his office.

He found that after hiring a Gold Medal Lecturer and opening a new Hot Pot Restaurant, it did affect Feihuang Supermarket's business.

But the impact was not significant.

Trying to force Feihuang Supermarket to close this way was simply impossible.

Currently, Feihuang Supermarket should still be making money, just not much.

And their Yongnian Supermarket was not losing money, but business wasn't as good as before.

A portion of the customer traffic was being taken by Feihuang.

The impact on the shops upstairs was very significant.

"No, this can't go on!" Yamazumi Arimatsu wanted to resolve it quickly.

Manager Li, who was beside him, said, "Boss, this really can't go on.

"With the profits from Heli 撈 Hotpot Restaurant, Feihuang Supermarket will never go out of business."

"Unless we take all their customers!"

"Feihuang Supermarket and Heli 撈 have very high labor costs. I heard their supermarket is still recruiting people, so costs will only get higher and higher!"

"As long as we take all their customers, it won't be long before they start losing money due to excessively high costs!"

"Qian Ziyong won't last long!"

Yamazumi Arimatsu nodded: "The only way is to lower prices."

"Our capital is much stronger than Feihuang Supermarket's. Use price cuts to make Feihuang Supermarket go out of business!"

This was a last resort.

Killing a thousand enemies, losing eight hundred of your own!

But he didn't have many better options!

He absolutely could not let Feihuang Supermarket establish itself here!

Otherwise, Yongnian Supermarket might have to coexist with Feihuang Supermarket here.

His profits would be greatly reduced compared to before.

He might even lose money.

After all, his operation was larger than Feihuang Supermarket's.

If the rent for the shops upstairs was lowered, his losses would be more than just a little!

...

Yongnian Supermarket lowered its prices.

Qian Ziyong quickly received this news.

In his office, Qian Ziyong let out a long howl, so excited he almost jumped up.

Li Lian looked at the joyful Qian Ziyong, somewhat unable to understand.

"Brother, Yongnian Supermarket lowering prices is a big blow to us!" Li Lian reminded him.

"I know!" Qian Ziyong nodded.

Of course he knew that in the business world, price wars were the most brutal.

They consumed a large amount of capital, and sometimes even required losing money.

Qian Ziyong had been wondering how to lose all his money.

Yongnian Supermarket had just handed him the knife.

Excellent!

He would also lower prices and lose money together!

Let the storm come even more fiercely!

Qian Ziyong loudly said, "Go now, match all product prices with Yongnian Supermarket; we're lowering prices too!"

Upon hearing this, Li Lian was startled: "Boss, we can't engage in a price war with Yongnian Supermarket!"

"They are from the Yamashina family; their capital is much stronger than ours!"

"Ultimately, we will be the ones who can't hold on!"

"We will go out of business!"

Qian Ziyong was even happier, but he had to pretend to be worried.

Qian Ziyong feigned a frown, sighed, and said, "There's no other way, I'm forced into this!"

"It's all Liu Gaoda's fault. If Liu Gaoda hadn't opened a Hot Pot Restaurant for Yongnian Supermarket, we wouldn't be so passive."

"But regretting it now is useless."

Saying this, Qian Ziyong patted Li Lian's shoulder, comforting her: "Competition is just this cruel; you have to accept it whether you like it or not!"

"Lower prices. This is the marketplace; the marketplace is like a battlefield. You and I both need to be prepared to sacrifice at any time!"

"But don't worry, even if the supermarket goes out of business, I will leave all employees with N+1 compensation!"