120: Chapter 120 Openly repairing the plank road while secretly crossing the Chencang pass
Lin Xiao had just finished speaking.
Qin Mo chimed in from the side.
"We are using a portion of the JD.com warehouses for fresh produce storage, but not much. It only needs to support a million-level user base, which is enough."
After saying this, he looked at Lin Xiao, who continued to introduce the plan.
"This software is designed for low-priced group-buying of fruits and vegetables."
"The most important thing is."
"The users who will use this platform are also the future user base of Pinduoduo. The user profiles for both are almost identical; they are primarily from the sinking market!"
Listening to Lin Xiao's introduction, the person beside him finally understood something, and a glimmer of excitement appeared in their eyes.
"Because this is a fresh produce e-commerce platform, even if Anli Group discovers it, they won't take any countermeasures."
"Because this software, in essence, has absolutely no commercial conflict with Taobao!"
Qin Mo nodded.
"Once the number of loyal users for this software exceeds one million, we can completely update and evolve it overnight into the full-platform e-commerce software Pinduoduo."
"And then."
"Before Anli Group can react, we will use social fission to acquire new users and quickly seize the sinking market."
Listening to Qin Mo's explanation.
Zheng Yue, who was beside him, was also quite surprised and pushed up his glasses.
"Right now, Douyin Mall is constantly being watched by Anli. They assume that the warehousing and logistics we acquired will be used for Douyin."
"But we aren't just launching a separate e-commerce platform; at the beginning, it's also a fresh produce e-commerce platform that doesn't conflict with Taobao."
"At first, Anli's attention will be drawn to Douyin Mall. This is just the first layer of our diversionary tactic."
"Even if."
"Anli Group discovers Pinhaohuo, they will think that we acquired JD.com's logistics and warehousing for this fresh produce e-commerce platform, and they won't suspect that our true goal is still their Taobao!"
He paused, his tone filled with a bit of admiration.
"Openly repair the plank road, secretly cross the Chencang."
"Even if Anli Group, even if Old Ma finally discovers it, I'm afraid it will already be too late."
"Douyin e-commerce and Pinhaohuo are enough to occupy most of Anli and Old Ma's attention and time!"
After Zheng Yue finished speaking, Zhao Lei also looked at Qin Mo and asked.
"When will Pinhaohuo be launched!"
Qin Mo leaned back in his chair, his fingers slowly tapping on the desk in front of him.
"It has already passed the review in the app stores of all major mobile platforms. Three days later, it will officially launch!"
After saying this, he looked at Zhao Lei.
"Use Douyin's big data to push Pinhaohuo to potential sinking market users, and during this time, increase investment in Douyin Mall to make the outside world think that we are going to start expanding the scale of Douyin Mall."
Zhao Lei nodded.
"I've got it."
Then he smiled.
"Even if Anli discovers that we have launched a new software, they will just think it's for fresh produce e-commerce. This move is truly brilliant."
...
In the following few days.
The internet in Great Xia finally fell into a long-lost calm.
The popularity of crossfire continued, and videos related to Zombie Mode still dominated the trending lists on major platforms.
News that the second stage of the league of legends esports tournament was about to begin was also spreading in small circles, but it did not attract much attention.
Yet beneath this calm, all departments of Langchao Group were operating in full swing.
Three days passed quickly.
On this day.
In the app stores of all major mobile phones, a piece of software named Pinhaohuo was quietly launched. There was no publicity, no promotion; it just appeared silently in the various app stores.
However.
On Douyin.
Advertisements for this software quietly appeared on the phones of some users.
...
In Shancheng, in an ordinary residential compound.
Liu Min placed her son, who had just learned to walk, back into his stroller. She wiped the water from her hands, then picked up her phone and leaned back on the sofa.
She was a mother of two children; the older one was in elementary school, and the younger one had just turned one year old.
Her husband worked at a construction site and only returned once or twice a month. The salary he sent back had to cover the mortgage, tuition fees, and medicine for the elderly, leaving very little for her.
She never dared to buy much fruit for the house, and she always went to the vegetable market just before they closed, when the leafy greens were cheaper.
Her favorite fruit was strawberries, but she had already forgotten the last time she had eaten one. Even if she bought some once, she would save most of them for her two sons, barely getting to eat a few bites herself.
On the phone screen, a Douyin video played automatically.
She picked up the toy her son had kicked onto the floor and unconsciously swiped up on her phone.
After a few videos.
An advertisement popped up.
On the screen were a few boxes of bright red strawberries, with a price marked next to them that was nearly half the price of the fruit shop downstairs.
"Pinhaohuo, low-priced group-buying for fruits and vegetables, home delivery, freshly picked, compensation for spoiled fruit."
Liu Min's finger paused for a moment.
She swiped again.
It was another similar piece of content.
A middle-aged woman was squatting in her living room, opening a cardboard delivery box, picking out the strawberries one by one, and telling the camera that her family didn't really go to the market anymore.
"Pinhaohuo has everything. It's shipped from the nearest warehouse and arrives in two or three days."
"The key is that the price is so cheap, and the quality isn't bad either."
Looking at the bright red strawberries in the video ad, Liu Min felt a bit tempted.
The key was that the price on it was indeed much cheaper than in the surrounding vegetable markets and supermarkets.
After thinking for a moment.
Liu Min clicked on it directly.
However, to purchase these low-priced fruits, she still needed to download the software first.
Liu Min didn't waste any time; after clicking the link, she was quickly redirected to the app store and downloaded Pinhaohuo.
Soon, the installation was successful.
She registered and logged in.
Pinhaohuo's interface was much simpler than Taobao's. At the top of the homepage were a few fruits available for group-buying, each significantly cheaper than outside.
Clicking in, she could see who had initiated the group-buy, how many people were joining, and how much time was left before it ended. A one-jin box of strawberries was marked at an original price of nearly thirty, while the group-buy price was only fifteen.
In a spot next to it, a new notification bar kept popping up, reminding her that someone else had joined this order.
Liu Min did a quick mental calculation. Whether it was the fruit shop downstairs or the stalls at the vegetable market, strawberries were currently thirty per jin. This was a full half the price cheaper!
If they were really the size shown in the pictures, then the price on Pinhaohuo was indeed much lower.
She tentatively clicked "I want to join the group."
It didn't redirect to a normal payment page, but to a prompt to share with friends. The rules were written straightforwardly: two people are enough to form a group; you can also start a group yourself, just send it to a friend.
If there aren't enough people within the specified time, the money is automatically refunded.
Liu Min thought for a moment and sent the link to her younger sister.
Her sister sent a message back, asking if this was really that cheap. She was still downloading the software and said to wait a moment.
During this time, Liu Min continued to scroll down.
There was a section specifically marked "Direct from Origin," and next to each type of fruit, the location of the shipping warehouse was noted.
She found the strawberries she wanted to buy, and the shipping warehouse was in the neighboring city.
Afterward.
Liu Min put down her phone to go make milk powder for her son. When she walked to the kitchen, she turned back to take another look at the order page.
The group-buy had been successful, and it was expected to arrive the day after tomorrow.
At the same time.
Many users in the sinking market across the country noticed the Pinhaohuo software while scrolling through Douyin, and just like Liu Min, they were attracted by the low-priced fruits and vegetables and placed orders.
However, because they had never seen this form of fresh produce e-commerce, nor had they seen such low-priced fruits and vegetables, this batch of users didn't spend much at first, just trying it out.
Many people even felt that they might not actually receive the goods.
But soon.
The first batch of Pinhaohuo products would be delivered to their hands.
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