190: Chapter 190: The terrifying marketing power of Dota 2!

Meanwhile. In Shenzhen, at the headquarters of Tencent Group. In the office of the founder, Pony.

"All promotional channels are ready. As long as league of legends nods, we can use all these prepared promotional channels for the league of legends tournament."

"If Qin Mo still doesn't intend to cooperate with us, this level of promotion is enough to make the dota 2 Global Finals receive even higher attention than the league of legends tournament."

Sun Qiang stood in front of Pony's desk, looking at the tablet in his hand as he reported. The promotional resources they had prepared could switch targets at any time.

At first, the atmosphere inside Tencent Group was tense, as they didn't know if this Global Esports Alliance could be established.

But a few days ago. Under the operations of Pony and Valve, as more and more global game companies chose to join the Global Esports Alliance, the confidence within Tencent Group grew stronger.

In the end. They were convinced that under such a massive monopoly of esports resources, even Qin Mo would have to bow his head and join them.

After all, if he refused. The opponent he would have to deal with would not just be Tencent Group. Esports was an emerging market, and all games with competitive elements could occupy a portion of the market share within it.

This was the reason why major global game companies chose to join. As long as they joined the Tencent Esports Alliance, they could build their own professional esports tournaments with minimal costs, and all esports resources would be interconnected.

If Qin Mo insisted on using league of legends to build an exclusive tournament, he would be pitting himself against these game companies.

Even for Qin Mo, Pony felt it was impossible for the other party to offend so many game companies at once.

Therefore. After successfully forming the Global Esports Alliance, their progress on the dota 2 tournament had slowed down significantly over the past two days. After all, in the eyes of Tencent Group, league of legends would certainly join them, and the dota 2 tournament would certainly be postponed.

In fact, the outside world didn't know that they hadn't even found the thirty-two teams to participate in the Global Finals yet.

At this moment. Sun Qiang's voice continued.

"Besides that, we have collected the profiles of all the players in the third stage of the league of legends tournament. Most of them have played dota 2, and their skills are not low."

"However, because the development of the Global Esports Alliance has been so smooth, we haven't contacted them yet."

Hearing this, Pony smiled.

"Actually, I think there's no need to contact them."

"After all, league of legends is about to become our partner as well."

"It's just that I didn't expect..."

Pony clicked his tongue.

"It turns out that during those two days of the league of legends esports Opening Match, most of the global game companies were actually watching. Within three days, these companies basically decided to enter the esports scene, since they also have competitive games in their hands."

"So."

"When Gabe Newell and I found them, these game companies chose to join us almost without hesitation, making the development of the esports alliance exceptionally smooth."

"In this way, league of legends has no choice but to bow its head."

After Pony finished speaking, Sun Qiang slowly sat down on the sofa nearby. His brow was furrowed in thought.

"But I feel that, given Qin Mo's personality, perhaps he would rather let the league of legends tournament fail than join us."

"Not necessarily, not necessarily."

Pony extended a finger and shook it.

"Qin Mo is not a fool; he wouldn't make such a move."

"After all, the current situation is almost a dead end for him."

"However, he will probably need to consider it for a couple more days. I suspect he will only choose to bow his head and contact us in the final stage of the three-day window."

"We can give him that time."

Just as Pony finished speaking, his phone rang. It was the latest notification from Weibo, indicating that the official league of legends Weibo account he was following had released a new announcement.

Looking at the new message notification popping up on his phone, Pony was stunned for a moment before laughing. He said to Sun Qiang,

"Look, Qin Mo is even smarter than I thought."

"He didn't even use up the three days before making his decision."

While speaking, Sun Qiang also stood up and walked over, watching as Pony unlocked his phone and clicked on the message notification. As it loaded, the next second, the message released by the official league of legends Weibo was instantly reflected in both their eyes.

The expressions on Pony and Sun Qiang's faces froze instantly. Then, Pony's voice was squeezed out from the depths of his throat.

"He is a madman."

"Does he really want to surpass us with just the league of legends tournament?"

"In his dreams!"

...

The announcement from the official league of legends Weibo was released at 8:00 AM. Just one hour later, the promotional campaign for the dota 2 Global Finals officially began!

"Esports does not belong only to gamers!"

This announcement from the official dota 2 Weibo account was the promotional slogan for this dota 2 Global Finals!

Because the goal was to attract all internet users around the world to watch the esports tournament, the promotional slogan for dota 2 was grand from the start. Along with this official announcement came various activities launched for this dota 2 Global Finals.

It must be said that Tencent Group's effort this time was quite significant. In order to divert the attention of internet users away from the league of legends tournament, Tencent Group offered the largest activity reward in its history.

Just in Great Xia, there was a reward of 100 Q-Coins for watching the Opening Match. And it wasn't just the Opening Match. The first three days of the dota 2 Global Finals had different activity rewards, and almost all of Tencent Group's games had collaborations with the dota 2 tournament.

Overseas, in order to attract attention, the efforts made by Tencent Group and Valve were even more exaggerated. Gabe Newell even launched an activity where watching the Opening Match would grant Steam gift cards, and one could even redeem 3A games for free!

You have to know, on a global scale, the influence and user base of Gabe Newell's Steam game platform were quite exaggerated, encompassing almost all single-player game players.

And it wasn't just Gabe Newell. Perhaps to teach the overconfident league of legends a lesson, in the following days, other game companies that had joined the Global Esports Alliance also began to launch collaborative activities. Blizzard, Activision, EA, Ubisoft, and other game companies all launched collaborations; as long as one watched the dota 2 esports tournament, they could receive their games or in-game currency!

Even, overseas there were shopping card giveaways from large offline supermarket chains!

This was almost the largest collaboration and promotional activity since the establishment of the gaming industry!

Almost all well-known game companies globally, plus Gabe Newell, plus several of the world's largest supermarket chains, had an unprecedentedly huge influence. These game companies, which usually targeted and competed with each other, had almost no hesitation after learning of league of legends' choice, and united under the leadership of Tencent Group.

This was why Pony was so confident that the attention on the dota 2 Global Finals would definitely exceed that of league of legends! With the cooperation of these game companies, what kind of players couldn't be attracted?

This was one of the functions of the Tencent Esports Alliance: all the member game companies could have other game companies promote their own esports leagues and create collaborative activities. And this was the most important reason why Qin Mo felt that Pony's decision was very correct.

Many people hadn't even realized before that the companies joining this Global Esports Alliance had almost become grasshoppers on the same line; their games could not only promote each other in esports but could even collaborate!

Pony's move also broke down the barriers between these game companies. These online game companies, combined with Gabe Newell's game platform and Tencent Group's capital, could almost encompass all types of game players, achieving total dominance.

This was why Pony was confused as to why Qin Mo would refuse. Because if Qin Mo refused, the resistance he would face would be immensely huge. Pony really didn't believe that under such a collaboration, the popularity of the single league of legends esports tournament could still exceed the sum of their tournaments!

And as dota 2 officially began its promotion, in the following time, it wasn't just the cooperation of major online game companies. Global offline commercial screens, broadcast platform advertisements, airplane and subway paint jobs, various software splash screen ads, and so on—advertisements for the dota 2 Global Finals almost swept every corner of the globe.

And the promotional slogan specially designed by Tencent Group did indeed attract a large number of non-gamers' attention. In such a barrage of advertising and promotion, time flew by.

The league of legends third-stage tournament continued to advance steadily, the schedule progressed, and there were constant breakout matches and player plays. Similarly, the time for the dota 2 Global Finals Opening Match was also constantly drawing near!

(PS: Thanks to Likes Wild Wolf dskk, Holding Sword Riding and Waving Ghost Rain, Jie Xiao, Bastard Depressed, Ink Bamboo Traces Dye, Xun Jie, Bermuda Triangle's Ying Shixi, Twilight Butterfly Deer Tea White, Carl who likes Aralia, and Bamboo Not What Is Green for the gifts!)