133: Chapter 133: Ten Million New Users in One Day!

Langchao Group.

When Lin Xiao pushed the door open and entered, he was holding a freshly printed data report, his entire face radiating an unconcealable excitement.

He spread the report out in front of Qin Mo and pointed to the line of data at the very top that had been highlighted in red.

"Boss, the number of new users from yesterday is out."

He paused.

"Ninety percent of the users who claimed the cash used the shopping vouchers to make purchases. Just on the first day, with the help of the Slash vouchers, Pinduoduo's user count reached twelve million."

"And this number is still rising. The real-time data from this morning has already nearly doubled compared to the same period yesterday."

Lin Xiao flipped to the second page of the report.

"And more importantly, after these users used the shopping vouchers for their purchases, the probability of them continuing to shop is also quite high."

He looked up at Qin Mo.

"The core user conversion rate brought by the campaign is nearly double what we previously estimated."

Qin Mo leaned back in his chair, picked up the coffee on the table, and took a sip, his expression not changing much.

"No rush, take it slow. This is just the beginning."

He set down the coffee cup.

"Users who have made purchases on Pinduoduo, whether they used shopping vouchers or paid individually, will soon discover that the low prices of Pinduoduo's products do not exist solely because of this campaign."

"Only then will Pinduoduo's low-price advantage be truly noticed."

Listening to Qin Mo's words, Lin Xiao nodded.

However, thinking about the investment this time, there was still a hint of heartache in his eyes.

"But Boss, this time we've poured billions of real money into it. Is it really worth it?"

Qin Mo leaned back in his chair.

"If we want to deal with Taobao, we can't be stingy."

"The potential of the sunken market is huge, far exceeding what we see now."

He paused.

"Besides, once Pinduoduo becomes systematic, we can also integrate Douyin's Livestream E-commerce."

"Pinduoduo will also launch high-end categories and take a quality-focused route; it's not just about the sunken market. To catch up with and even surpass Taobao, these initial investments are completely worth it."

Lin Xiao closed the folder and nodded heavily.

"I understand."

...

Meanwhile.

Although Langchao Group did not announce the specific data for Pinduoduo's first day of launch, the outside world was able to infer the approximate scale from other channels.

At 8:00 AM that day, exactly twenty-four hours had passed since Pinduoduo's official update.

A well-known analysis blogger in the internet industry named A'niu released a video.

The video title was simple and direct: "Pinduoduo's user count skyrockets by ten million in a single day!"

The content of the video was a cross-comparison he made himself using public data pulled from major app stores and third-party data platforms.

Yesterday, the total number of downloads for Pinduoduo across major app stores exceeded fifteen million.

A'niu analyzed it very clearly in the video.

"Some people say that download numbers don't represent real users; there are plenty of people who download and then delete."

"But this time, Pinduoduo's Slash campaign has a feature: the new users you bring in must log in to be considered valid. Therefore, the vast majority of these fifteen million downloads are real, registered new users."

"There is indeed a certain probability that you won't get the one hundred yuan in cash, but the one hundred yuan shopping voucher is basically given upon registration."

"Even if many people leave after claiming the cash voucher, as long as over seventy percent of people stay and use the shopping voucher, the actual number of users Pinduoduo accumulated on the first day exceeds ten million!"

"And based on my observations of Pinduoduo's popularity across various platforms and some user groups, the actual number of people who stayed is even higher than that proportion."

"And this is just the first day!"

At the end of the video, A'niu focused on analyzing the product structure after Pinduoduo's update.

He also pointed out something many people hadn't noticed before: that Pinduoduo might have changed its business direction.

"Many people are using Pinduoduo for the first time, so they don't know that when it was just launched a month ago, Pinduoduo was still called Pinhaohuo, an e-commerce platform that only sold fruits and vegetables!"

"But now on Pinduoduo's homepage, from clothes to daily necessities, from small appliances to snacks, it covers all categories."

"Most product prices are aimed at the sunken market: tissue paper for a few yuan a pack, t-shirts for a dozen yuan, rice cookers for a few dozen yuan, and you can get further discounts with shopping vouchers."

There was an undisguised hint of surprise in his tone.

"In other words."

"After officially renaming from Pinhaohuo to Pinduoduo, it has officially entered the full-category e-commerce market!"

After this video was released, the view count exceeded five million in just a few hours.

Soon, two trending topics surged onto Weibo's hot search list one after another.

"Pinduoduo gains ten million users in one day."

"Pinduoduo officially enters full-category e-commerce."

The two topics hung side by side at the top of the hot search list, separated by only one position.

Clicking on the first topic led to reposts and discussions of A'niu's video; clicking on the second led to more people starting to analyze Pinduoduo's current product structure and pricing logic, and they were also shocked that in this day and age, someone still dared to enter the e-commerce market!

With these two hot search topics hanging side by side, the pressure brought upon all other e-commerce platforms was immense; after all, one was about entering the e-commerce market, and the other was about gaining ten million users in a single day.

They all didn't understand.

It was clear that Pinhaohuo was launched for fruit and vegetable e-commerce, and it was clear that Langchao Group acquired JD.com's logistics and warehousing to pave the way for fruit and vegetable delivery.

Why did Pinhaohuo suddenly completely change its form and become a full-category e-commerce platform?

While Pinduoduo's achievements and actions caused a sensation among e-commerce platforms in Great Xia.

At this moment, only twenty-four hours had just passed since Pinduoduo's official update launch.