150: Chapter 150 618 Shopping Festival

The morning of the 618 Shopping Festival.

Langchao Group.

Inside the exclusive floor for live-streaming sales, dozens to hundreds of live broadcast rooms were constantly filled with various sounds.

Although every live broadcast room had been soundproofed.

Standing in the corridor outside, one could still feel the constant sound emanating from them.

"Sisters, I have been using this foundation for almost half a year. Look at my makeup today; I haven't touched it up since we started broadcasting this morning. The link is up, and there's not much stock left."

"This mobile phone processor is this year's flagship chip. It usually sells for a little over three thousand, but today, with the Pinduoduo Multi-billion Subsidy, it's down to two thousand four!"

"The new Ultimate skin for league of legends, originally priced at one hundred and ninety-nine, is discounted today with the Pinduoduo Multi-billion Subsidy for only one hundred and forty-nine. It's only for today; miss it and the price goes back up!"

The items being sold in these live broadcast rooms were incredibly diverse.

Cosmetics, digital products, home appliances, and even paid items for league of legends and crossfire!

Every category had several specialized streamers selling goods, and every live broadcast room had at least tens of thousands of viewers, while the top live broadcast rooms had hundreds of thousands or even millions.

And for the entire day today.

These live broadcast rooms would stream continuously for twenty-four hours. The streamers would rotate, but the rooms would not close.

At this moment.

Outside one of the live broadcast rooms, Qin Mo and Zhao Lei were standing in the corridor, looking through the glass at the streamer inside. The streamer was holding up a mobile phone, talking non-stop to the camera.

Zhao Lei retracted his gaze and turned to look at Qin Mo.

"Douyin has brought over all the hottest sales streamers this time, and the number of online viewers in everyone's live broadcast room is quite exaggerated."

"I went to check on Lin Xiao this morning; Pinduoduo's orders have already exploded. Judging by the current sales curve, I'm afraid Pinduoduo's sales volume today will be quite extraordinary."

"And."

"Besides regular products, we also have paid items for league of legends and crossfire being sold. For this 618 Shopping Festival, you even launched the first Ultimate skin for league of legends, Boss."

"I don't know how much sales volume these game items will contribute."

Listening to Zhao Lei's words, Qin Mo smiled.

"Don't underestimate the spending power of gamers."

"This Ultimate skin is a limited edition, and it's an EZ skin with a large player base. Plus, the discount is significant, and the league of legends client has been promoting it for a long time; many people will come."

"Even if they aren't interested in the Ultimate skin, the discount on game items this time is still the largest in history. All league of legends skins purchased on Pinduoduo today are discounted, and the same goes for all paid items in crossfire."

Speaking of which, Qin Mo paused and added another sentence.

"Moreover, if gamers want to place an order for skins on Pinduoduo, they must register as Pinduoduo users."

"Among these people, there will always be a portion who, after placing their order for skins, will browse the Multi-billion Subsidy channel. This is the traffic entry point."

"Coupled with the users acquired through the red envelope promotions earlier, I'm afraid the number of users placing orders on Pinduoduo today will be in the hundreds of millions."

"They will likely generate quite an extraordinary amount of sales."

Zhao Lei let out a long breath, his eyes filled with anticipation.

"In our previous estimates, it was a certainty that today's sales would exceed JD.com, and it might even exceed one hundred billion."

"According to last year's 618 Shopping Festival report, Taobao reached one hundred and eighty billion. This year, we shouldn't be too far behind them; we should be quite close."

Hearing this, Qin Mo shook his head.

"Close to Taobao?"

"You are underestimating the combined power of the Multi-billion Subsidy and the 618 Shopping Festival this time. Coupled with these live-streaming sales rooms, perhaps the top spot for e-commerce in this year's 618 Shopping Festival will change hands."

Zhao Lei was stunned for a moment.

"Is it really that exaggerated?"

Qin Mo did not answer directly, just looking at the large number of live broadcast rooms in front of him.

"E-commerce platforms combined with streamer sales will be the ultimate kill."

"Although Douyin Mall had sales before, because there weren't enough products and the platform's scale was too small, the true potential of these live-streaming sales rooms had not been fully realized."

"Today, by leveraging the nationwide shopping atmosphere of the 618 Shopping Festival and the price advantage of the Multi-billion Subsidy, the traffic that these live broadcast rooms have accumulated over the past few months will be released all at once."

Zhao Lei thought for a moment and said.

"The previous single-day sales record for a Douyin sales live broadcast room was seven hundred million. Today, according to your estimate, Boss, I'm afraid it will be at least five or six times that."

Qin Mo just smiled and said nothing.

...

Meanwhile.

After the 618 Shopping Festival arrived, relevant hot searches were consistently at the top of the lists on major platforms, all followed by "mega-hit" tags.

This 618 Shopping Festival attracted the most user attention in history because of Pinduoduo, a competitor that suddenly entered the fray, and the Multi-billion Subsidy, which drove the prices of a large number of popular products to the lowest on the entire internet.

Countless shoppers were constantly communicating on various social platforms.

"Brothers, the Pinduoduo Multi-billion Subsidy is going crazy. I just ordered a tablet, and it was nearly five hundred yuan cheaper than Taobao. It's too exaggerated!"

"My wallet has already died. A phone, headphones, a keyboard—I originally just wanted to change my phone, but after browsing around, I ended up buying three more things."

"I just ordered the Ultimate skin for league of legends on Pinduoduo. The price is indeed much cheaper than buying it directly on the client. I browsed the Multi-billion Subsidy along the way and bought some daily necessities. This app is toxic."

"The pity is that Pinduoduo's product variety still can't beat Taobao. For example, some niche cosmetic brands I wanted to buy are only available at Taobao flagship stores, so I ended up placing the order on Taobao."

Currently, the e-commerce platforms receiving the most attention during the 618 Shopping Festival are Taobao, JD.com, and Pinduoduo.

Although Pinduoduo launched the Multi-billion Subsidy, because JD.com reacted the fastest, it was the first to contact many manufacturers to get discounts.

Therefore, JD.com's 618 Shopping Festival discount was the largest besides Pinduoduo's, and coupled with many self-operated high-end flagship products, JD.com was also able to receive a lot of attention.

At the same time.

Although Pinduoduo's categories expanded to high-end electronic products and brand cosmetics after launching the Multi-billion Subsidy, Taobao's accumulation in this direction could not be caught up in a month.

The variety of products Taobao had participating in the 618 Shopping Festival even exceeded the sum of all product categories participating in the 618 Shopping Festival on Pinduoduo and JD.com.

Precisely because of this, Taobao was not too worried internally. After all, with so many categories of 618 Shopping Festival products, there will always be users who can only buy them on Taobao, and the championship this year is still in the bag.

And the morning, which already had a huge amount of attention.

Was just the starting point of today's e-commerce war.

Over the next ten-plus hours.

Countless netizens across the country continued to shop frantically, and time kept passing.

One item after another was successfully ordered, the sales curves of various platforms were jumping upward at a visible speed, and various shopping strategies were emerging one after another.

Finally.

The frenzied 618 Shopping Festival officially came to an end at midnight.

Next.

It would still take some time for the goods purchased by countless netizens to arrive, so their focus shifted to who would be the champion of this year's 618 Shopping Festival.

And this time would not be long.

Generally, on the second day of the 618 Shopping Festival, various e-commerce platforms would release the battle report for the previous day.