163: Chapter 163 Anli Group's Last Killer Move: Cutting Off the Supply Line!

Three days later.

Conference room at the Anli Group headquarters.

Feng Haicang stood in front of the projector screen, his voice sounding quite dry.

"Currently, Pinduoduo Flash Buy holds a sixty percent market share, we only have thirty-five percent, and JD.com has the least, at only five percent."

"Before the launch of the shared meals service, in the food delivery market, both we and Pinduoduo Flash Buy each held a forty-five percent market share. It only took Pinduoduo Flash Buy three days to reach sixty percent."

"And this is just the beginning."

He flipped the data chart to the next page.

"According to our model predictions, in at most twenty days, with the help of this shared meals service channel, Pinduoduo Flash Buy's market share will reach eighty percent."

"And by that time, our Taobao Flash Buy's shared meals service feature will finally be fully rolled out nationwide."

Hearing this,

Ma Kun, not far away, raised his head.

"Can it not be any faster?"

Feng Haicang shook his head.

"This is already the fastest time we can roll out the shared meals service under our mobilization; over at JD.com, it will even take more than a month."

"In the past few days, we have already mobilized our nationwide ground promotion teams and also hired many outsourcing companies and third-party agencies, but the difficulty in coordinating with merchants is too great."

"Pinduoduo Flash Buy signed up a large number of merchants to their platform a long time ago, giving them many priority recommendations and traffic advantages."

"Although there is no explicit exclusivity agreement, these merchants know very well that if they also join Taobao's similar channel, their traffic recommendations on Pinduoduo will drop."

"And these past few days, the shared meals service has gone viral. These merchants have just tasted the benefits, with the daily order volume of nine yuan and nine cents making their kitchens almost too busy to handle. No one is willing to take risks at this time."

At this point, Feng Haicang sighed deeply.

"Therefore."

"We need at least twenty days to roll out our shared meals service."

As these words echoed, the entire conference room fell into silence.

It was Old Ma in the main seat who spoke first.

"Twenty days..."

"After twenty days, even if we launch the shared meals service, we won't be able to snatch back the market share. Once user habits form inertia, it is very difficult to change."

"If I had known, we shouldn't have called a halt to the food delivery war. If the food delivery war had continued, we wouldn't have lost our market share so quickly."

The expressions on the faces of several executives were also not looking good.

"How can this Qin Mo's methods be one after another? After finishing the Multi-billion Subsidy, he does food delivery. As soon as the food delivery war was called off, he immediately came up with a shared meals service. It's endless."

"Could it be that we are really going to give up the food delivery market? In just three days, an increase of fifteen percent in market share, it's too exaggerated."

But listening to the voices of these executives, Ma Kun slowly shook his head and looked at the few who had spoken.

"You still haven't realized the severity of the problem."

"The key to the problem right now is not the food delivery market itself!"

The conference room quieted down.

"The growth of food delivery users is counted towards Pinduoduo."

"And food delivery users themselves can bring about growth in e-commerce business; this point has long been verified by the data on our own platform."

"If Pinduoduo Flash Buy captures more than eighty percent of the food delivery market, then the growth in e-commerce volume brought by these users will also be quite huge."

After finishing, Ma Kun turned his head to look at Feng Haicang.

"In our data model, if Pinduoduo Flash Buy really achieves eighty percent of the food delivery market, then what changes will occur in the landscape of the national e-commerce market?"

"How long will it take for Pinduoduo to surpass Alibaba?"

Facing the inquiry, Feng Haicang's complexion changed within a few seconds.

He opened a document placed in front of him, paused for a moment before speaking.

"I was just about to say this point."

"In our estimates, Pinduoduo's e-commerce share will rise synchronously with the increase in the food delivery market share."

"No extra time is needed; it is exactly twenty days."

"After Pinduoduo Flash Buy occupies eighty percent of the food delivery market, Pinduoduo's share of the national e-commerce market will simultaneously exceed forty percent, becoming the e-commerce leader."

Speaking of this, Feng Haicang raised his head, his face having turned quite pale.

"And Taobao's current e-commerce market share is only forty percent, and it will decrease due to the increase in Pinduoduo's market share."

"That is to say, in twenty days."

"Pinduoduo's market share will completely surpass Taobao and take the position of the e-commerce leader."

"By then, Pinduoduo's monthly active user count will also reach the nine hundred million level."

Once these words were out,

The air in the entire conference room seemed to be instantly sucked away.

Especially for the few executives who hadn't thought of this point before.

During this period,

Their attention had been focused on the food delivery war, and they had forgotten that Pinduoduo had been chasing behind Taobao the whole time!

Only now, being reminded, did they realize.

During the food delivery war, Pinduoduo's own e-commerce market share was still constantly increasing.

And with the help of the shared meals service, Pinduoduo was only twenty days away from surpassing Taobao and taking the position of the e-commerce leader!

The key is,

This time, no one could call a halt to the shared meals service, because the shared meals service did not violate the Anti-Unfair Competition Law. One had to know that Langchao Group also had some status in Shanghai.

Meanwhile,

Feng Haicang's voice continued to sound, his voice somewhat strained, and he also mentioned this point.

"The key is."

"We have no way to stop the growth of Pinduoduo's scale."

"This shared meals service is indeed a killer move, helping Pinduoduo to capture both the e-commerce and food delivery markets in one fell swoop!"

"You have to know, Qin Mo had prepared this shared meals service long ago and is only launching it now. But how could he have such foresight to know that the shared meals service would succeed?"

After Feng Haicang finished speaking, after a long silence, an executive in the room spoke tremblingly.

"Could it be that we have to give up both the e-commerce and food delivery markets?"

"Have we really lost?"

After speaking,

Everyone in the conference room looked at Ma Kun and Old Ma.

But Ma Kun did not answer this sentence; he turned his head to look at Old Ma, who had been silent in the main seat for a long time.

The father and son looked at each other for an instant.

Old Ma did not speak, just leaned back in his chair, slowly closed his eyes towards him, and then nodded, as if he had made some determination.

Watching Old Ma's actions,

Ma Kun withdrew his gaze and stood up from his chair.

"Taobao's leading position cannot be shaken by anyone. No matter what price we pay, we must stop Pinduoduo from moving forward."

Feng Haicang looked up at him and subconsciously asked a question.

"But what should we do?"

"This seems to be a dead end."

Ma Kun's voice was kept very flat.

"What I just said is, no matter what price is paid."

"It means we should bring out all our trump cards."

After speaking,

Ma Kun took a long breath, his eyes becoming completely firm.

"Even if the outside world criticizes us, even if Anli Group's reputation suffers great turmoil."

"But we still must take this step."

"History books have always been written by the victors. In order to win, any means can be used."

Speaking to this point, Qin Mo's image appeared before Ma Kun's eyes. Although he had never met the other party in reality, he was quite familiar with this young man.

If someone had told him before he returned to the country that a young man could force him to this point, he absolutely would not have believed it.

But now,

He had to admit that there are always people better than you.

"Being able to force me to this point is indeed something I did not expect."

"But the last trump card in my hand is one you can never overcome."

"Pinduoduo's market share will never be able to surpass Taobao!"

...

That night,

Many food delivery users who were just about to order the shared meals service suddenly discovered that when they had selected their items and were about to pay, they could not use Alipay to pay.

And it wasn't just the food delivery channel.

Very soon they discovered.

In the entire Pinduoduo, the Alipay option was already gone!

At the same time,

Anli Group issued an announcement through official channels.

"During a routine data security review, we discovered that the Pinduoduo business under Langchao Group has abnormal data flows, suspected of having data-sharing behavior with foreign forces."

"To ensure user fund security, the group has decided to suspend the payment connection between our Alipay platform and the Pinduoduo project starting today. Other projects under Langchao Group are currently under review."

At this moment,

Everyone who saw this announcement instantly understood.

From this moment on, Pinduoduo had lost Alipay, the largest online payment channel in the country!

In order to stop Pinduoduo from continuing to occupy the market,

Anli Group finally used their biggest trump card.

Alipay!