125: Chapter 125 The Hidden Gems of Pinduoduo!

During this period, Pinhaohuo hadn't trended on any search lists, hadn't advertised on any mainstream media, and even its official Weibo had only a few sparse updates.

The only external promotion channel was Douyin's algorithmic recommendations.

And Douyin only pushed advertisements to users living in lower-tier cities who had a need for low-priced fruits and vegetables.

With the help of social fission and the low prices in the sinking market, the number of core shopping users for Pinhaohuo had exceeded 500,000.

These 500,000 users were core users who had a need to buy fruits and vegetables every few days; the shopping frequency of core fruit and vegetable e-commerce users was several times that of ordinary e-commerce platforms.

However, after the number of users exceeded 500,000, no matter how low-profile Pinhaohuo's surface data was, it was becoming somewhat impossible to hide.

...

Hangzhou, Anli Group headquarters.

Only three short days had passed since the last meeting. The conference room was full, with executives from several core departments sitting on both sides of the long table. Feng Haicang stood in front of the projection screen, holding a data report.

And on the projection screen behind him was the icon of a brand-new software.

The name below this software was Pinhaohuo.

"Are you sure?"

Looking at the software icon on the projection screen, Old Ma in the main seat looked at Ma Kun beside him.

Ma Kun didn't show much emotional fluctuation, just slowly nodded.

"I'm sure."

"After Feng Haicang gave me the information on all platforms on the market that might need logistics and warehousing, I quickly discovered this somewhat unusual software."

"It hasn't been online for long, but the growth rate of payment records on Alipay is quite exaggerated. In less than twenty days, it already has 500,000 active purchasing users."

Ma Kun paused.

"And we have verified the shipping records of these orders."

"Most of them are shipped from fresh food warehouses in various places, and the delivery time is basically completed within two days."

"To support this kind of delivery speed, there must be a sizeable warehousing and logistics system, otherwise it would be impossible to have a national delivery speed averaging around two days."

Because of Alipay's volume, Pinhaohuo had integrated Alipay as its main payment method to lower the threshold for users.

Although Pinhaohuo had also simultaneously launched promotional activities for bank card binding payments, most users would switch back to using Alipay after claiming the coupons a few times.

After all, users were basically already accustomed to it.

Furthermore, many internet users felt that it was unsafe to bind bank cards to too many software applications, so they only used Alipay whenever possible. Many users who bound their bank cards to Pinhaohuo would unbind them after getting the discount; the operation was very decisive.

Therefore, Ma Kun was able to discover the rapid surge in the number of paid users for this software from the Alipay backend.

Meanwhile, Ma Kun's voice continued to ring out.

"Although they hid very deeply, the registered company behind this software looks like it has nothing to do with Langchao Group."

"However."

"Nationwide, apart from JD.com, only Langchao Group, which has completed its acquisitions, could produce this kind of logistics line and warehousing."

"And JD.com's Liu Qiang is no longer the man he once was; he hasn't had such keen business acumen for a long time."

"Therefore, this Pinhaohuo targeting the fruit and vegetable e-commerce market can only be Langchao Group's!"

Old Ma leaned back in his chair, no expression could be seen on his face, but the satisfaction in his eyes for his son was undisguised, and he nodded while listening.

Moreover, he also grasped the words "business acumen" in Ma Kun's statement. Hearing these words from his son's mouth was enough to prove some points.

He then asked, "Is there a market for fruit and vegetable e-commerce?"

Ma Kun nodded.

"If we look at the situation of Pinhaohuo, fruit and vegetable e-commerce not only has a market, but it is also a blue ocean with considerable potential."

"Such rapid user growth is enough to show that the sinking market has a huge demand gap for low-priced fruits and vegetables."

"Once developed, the market scale of fruit and vegetable e-commerce is indeed not to be underestimated."

After taking a deep breath, Ma Kun continued.

"Qin Mo is indeed capable. He used Douyin Mall as a smokescreen, putting on a show of challenging Taobao in the traditional e-commerce field, causing a huge stir and making everyone stare at Douyin Mall."

"But in reality."

"His true goal was never to go head-to-head with Taobao, but this blue ocean market that no one had noticed before: fruit and vegetable e-commerce."

Old Ma slowly nodded, his gaze falling on the icon of Pinhaohuo.

And Ma Kun's voice continued to ring out.

"Borrowing the momentum of Douyin Mall to cover up the existence of Pinhaohuo."

"Acquiring JD.com's logistics and warehousing makes others think he wants to forcefully enter the e-commerce track, but in fact, it is paving the way for fruit and vegetable delivery, using the characteristics of low prices and group buying to precisely cut into the sinking market."

He leaned back in his chair and sneered.

"I was almost deceived by him."

After finishing, Ma Kun looked at the other Taobao executives in the conference room.

"If I hadn't discovered the clues from Alipay, I'm afraid you would have had to wait until Pinhaohuo had occupied the entire fruit and vegetable e-commerce market before you realized it."

Several executives in the conference room lowered their heads one after another.

They also knew that what Ma Kun said was the truth. From beginning to end, they had been staring at the dynamics of Douyin Mall, analyzing how many merchants Douyin Mall had signed, how many Livestream E-commerce sessions they had done, and how much their delivery timeliness had improved.

But no one had ever turned their eyes to this quiet Pinhaohuo lying in the corner of the app store.

Old Ma looked at his son with the corners of his mouth raised, his expression quite satisfied.

He waved his hand at the others.

"My son just has this temper, don't mind him."

"What kind of young person would he be if he weren't arrogant?"

After speaking, he looked at Ma Kun.

"So, what is your plan?"

Ma Kun didn't hesitate and said it directly.

"Although."

"Most of the middle class and urban users won't buy fruits and vegetables online because they think they aren't fresh and prefer to go to physical stores to pick them out. The profit margin of the fruit and vegetable market itself is not high, and it doesn't look like there's much big money to be made."

"However."

"The overall scale of this market is not small. It is actually eating into the inventory of wet markets and small fruit shops. Adding up the sinking cities and county towns across the country, the total market for fruit and vegetable consumption is not small."

"If we can take it all, the profit is still quite considerable."

Looking at the Pinhaohuo icon on the screen, Ma Kun sneered.

"Therefore."

"We can directly enter the fruit and vegetable e-commerce market!"

"And because we have Taobao, we don't need a new e-commerce platform at all. We can directly build a fruit and vegetable channel on Taobao. With Taobao's technology and user base, we can take all the market share in a very short time!"

After finishing, he looked at Old Ma.

"Previously, you went to acquire JD.com's logistics lines, not only because the multinational orders I negotiated required it, but also because this batch of logistics lines could help Taobao improve its delivery system."

"After the acquisition failed, the cost of doing logistics and warehousing separately is still very high."

"Now."

"Since the fruit and vegetable e-commerce market has risen, we can also build small logistics and warehousing after establishing ourselves in the fruit and vegetable market. In the future, whether it is general merchandise or fruits and vegetables, it can be used, which can spread the costs."

As Ma Kun finished speaking, everyone in the conference room cast their gaze at Old Ma.

Old Ma leaned back in his chair, quite satisfied with every point of his son's judgment and analysis.

He spoke directly.

"Everything, do as Ma Kun said."

After everyone nodded, Ma Kun also sneered and looked at the Pinhaohuo icon on the screen.

Finally, he spoke slowly.

"Qin Mo has been smooth sailing for so long, it's time for him to hit a wall."

"Otherwise, he would really think that there is no one among the young people of Great Xia's internet who can compare to him!"

"Hiding from us to secretly dig into a new blue ocean market, he really thought he could deceive the world."

Ma Kun paused, his tone incomparably confident.

"I just want him to know, there is always someone better, and heaven beyond heaven!"

"These little tricks of his cannot hide from my eyes at all."

"I want him to see the true power of Anli Group when it makes a move; we are determined to take this brand-new fruit and vegetable e-commerce market!"