44: Chapter 44: Starting Live Streaming Sales

The next day.

The floor below Riot Games.

Not long ago.

The row of cubicles that Qin Mo had asked Zhao Lei to have opened up now had a ring of warm-colored LED strips glowing on every door frame.

Printed livestream schedules were posted on the walls next to the doors.

Assistants carrying samples trotted through the hallway from time to time, their footsteps thumping against the floor.

It was approaching noon.

A crowd of staff members gathered at the entrance of one of the largest cubicles.

The room was set up with a simple backdrop featuring the Guangda Footwear logo. Several pairs of sample shoes were arranged on the floor—sneakers, casual shoes, and a few new models just taken off the production line.

Lao Qie sat behind the table.

He was one of the few comedy influencers who had recently become popular on Douyin. He was tall and thin with slightly messy hair, and his mouth always wore a smile that just begged to be punched.

At this moment, he was staring at the barrage of comments on his phone screen, looking somewhat nervous.

"Fellow netizens, I'm not doing comedy today."

He cleared his throat and spoke according to the script.

"Today, I'm going to do some serious Livestream E-commerce for you all."

As soon as he finished speaking, the barrage of comments began to flood the screen.

"You? Serious?"

"It's over. Lao Qie is getting serious; the Earth is going to stop spinning."

"Don't be serious! We're used to your rabid dog style!"

"What is Livestream E-commerce? Are you livestreaming to advertise to us?"

Lao Qie glanced at the comments, his mouth twitching subconsciously, but he quickly held it back.

He picked up a pair of sneakers from the table and began to introduce them to the camera with a straight face.

"These shoes feature breathable mesh material, the soles are made of high-polymer composite material, and the insoles have built-in cushioning."

"The workmanship is also quite solid; there isn't a single skipped stitch, and there are no excess glue marks on the upper."

He finished reciting the formal introduction from the script and then put the shoes down.

"In summary, the quality is very high."

The comments started scrolling again.

"How can you prove it?"

"Just because you say the quality is high, it is? Is your mouth blessed or something?"

Lao Qie stared at the comment asking for proof for a good while.

He took a deep breath.

The next moment.

He lifted the sneakers to his mouth and took a bite.

His teeth gnawed on the upper, making a creaking sound.

While biting, he mumbled to the camera.

"Look at these shoes; no matter how I bite them, the leather doesn't peel off!"

"Look at these soles; they don't break even when I bite them!"

After biting the upper, he bit the soles. The entire livestream room could only hear him chugging and gnawing on the shoes.

The comments section went silent for a beat.

Then it exploded.

"Holy crap, he's actually chewing on the shoe!"

"Is this guy born in the year of the dog?!"

"I'm dying of laughter, hahaha, if you didn't say anything, I would have thought that was a chew toy!"

"The quality of these shoes is really good; they're fine even after he bit them like that."

"It's worth it. Just for that bite, I'm buying these shoes without hesitation!"

On the product link icon in the bottom right corner of the screen, the number of items sold began to jump.

It jumped from two digits to three, and from three digits to five.

Lao Qie put the saliva-covered sneakers on the table and wiped the corner of his mouth.

"Quality—when I say the quality is high, it's high. Isn't this proof? This is called proving it with real action!"

The comments scrolled even more furiously.

"Bought it, bought it!"

"I want these shoes!"

"Save a size 40 pair for me!"

"Hahaha, too crazy."

The inventory bar for the Guangda Footwear link was shrinking rapidly in the backend.

Meanwhile.

The other livestream rooms also began their broadcasts one after another.

In the dozen or so livestream rooms on both sides of the hallway, products of different categories were being pushed simultaneously to the phone screens of countless users.

At this moment.

The Douyin backend was also intervening manually, pushing massive traffic to these livestream rooms.

Almost every livestream room had tens of thousands, or even hundreds of thousands of viewers.

The Xiao Yang brothers also displayed amazing rapping skills and comedic talent during this Livestream E-commerce event.

First, they sang and harmonized, promoting the snacks they were selling in an incredibly exaggerated way, and then they started a clumsy impersonation show that blew up the comments section.

They first brought out an inferior product for comparison, then introduced the real product they wanted to sell.

Su Xiaomo was also sitting in front of the camera in the beauty livestream room, holding an eyeshadow palette in her hand.

After settling on her video style, she quickly became one of the most popular fashion and makeup influencers on Douyin. This time, taking advantage of her vacation, she came to Douyin specifically to work part-time selling goods.

She faced the camera without too much flashy shouting, simply introducing the texture and color of the products in a down-to-earth manner.

"This shade is more for daily use; it won't make your eyelids look puffy when applied. Let me demonstrate for you."

She dipped a brush into a little eyeshadow.

"Look, this is how it blends."

"Plus, the price in the livestream room is very cheap; you can't find such a low price anywhere else."

In the comments section, female fans were posting quietly but with great impact.

"It's really good. That milk tea palette—buy it without hesitation."

"This kind of thing is much cheaper than those big brands, and the quality is pretty good."

"Why is this cheaper than retail stores and flagship stores? Bought it, bought it."

Driven by the atmosphere in the various Livestream E-commerce rooms, sales figures were quietly climbing.

...

Far away in Lucheng District, Wenzhou.

Inside the Guangda Footwear factory.

Old Chen was squatting on a plastic crate at the warehouse entrance, a cigarette hanging from his mouth, unlit.

The current Guangda Footwear factory had expanded several times in size and had even acquired Fatty Guo's shoe factory.

Previously, Fatty Guo had poured all his money into Weikan, only to lose everything.

In the end.

He had no choice but to sell the factory to Old Chen.

At this moment, Old Chen was holding his phone, and the screen was playing Lao Qie's livestream.

In the video, Lao Qie was gnawing on a pair of sneakers, making them creak, and the comments were so thick that his face couldn't be seen.

Several workers stood next to Old Chen, all stretching their necks to look at his phone.

"This guy can really chew."

"Is he born in the year of the dog?"

A young worker whispered.

"He can even chew through the soles; his teeth are really good."

Another worker chimed in.

Old Chen didn't say a word.

He stared at the rapidly scrolling comments on the screen and then tapped on the product link to check the sales figures.

Because his phone was several years old and hadn't been replaced, it was a bit laggy, so the sales figures were still stuck at a few orders and hadn't changed.

Although he knew it was the phone's fault.

Old Chen was still a bit worried.

"Will people really buy it with this kind of comedy style?"

"Won't it ruin our factory's reputation?"

He took the cigarette out of his mouth and turned to ask the workshop director beside him.

Before the workshop director could answer, Old Chen's phone rang.

It was the business contact from Lao Qie's livestream room.

"Director Chen."

The voice on the other end of the phone was trembling, as if they had just recovered from some kind of shock.

"Speak," Old Chen said.

"In the last half hour of Livestream E-commerce, we sold over 100,000 pairs."

Old Chen's fingers tightened sharply.

"How many?"

"Over 100,000 pairs, and it's still rising!"

Old Chen took the phone away from his ear and stared at the numbers on the screen that still hadn't changed due to the lag.

His lips moved, but he couldn't speak.

The workshop director next to him saw his expression and thought something had gone wrong.

"Director, is it not selling well? I told you this comedy style wasn't very suitable..."

Old Chen grabbed his arm.

"Notify the warehouse, cancel all of today's shipping batches, and mobilize all workers to come pack!"

The workshop director was in pain from his grip, but seeing the light in Old Chen's eyes, he instantly understood something.

"It sold out?!"

"Stop talking nonsense!"

Old Chen jumped off the plastic crate, not even bothering to pick up the cigarette that had fallen to the ground.

"Go to the warehouse! Ship everything out!"

He ran two steps toward the factory building, then stopped and turned back to yell at the workshop director.

"Restart all the workshops that were previously shut down!"

Besides Old Chen, the inventory bars for all other manufacturers in the livestream rooms were shrinking rapidly in the backend.

The powerful point of Livestream E-commerce is this.

Many users who click in to watch don't actually intend to shop, but when they see a certain product, they are involuntarily attracted by the price and advantages, and end up placing an order.

Coupled with the brand-new format of Livestream E-commerce and Douyin's all-out, crazy traffic pushing.

The sales figures of all major Livestream E-commerce rooms were skyrocketing.