7: Chapter 7 Penguins' Attention

Twenty days passed.

Inspur Technology office.

Although there was no revenue yet, Qin Mo was already making preparations for the rapid expansion of Douyin, hiring several new employees.

Now, the office was finally not as deserted as before.

At this moment.

Zhao Lei stared at the backend data, his expression as if he were looking in a mirror, somewhat doubting whether he was dreaming.

"The download count is approaching 500,000, and it has already appeared on the download charts of various platforms."

"And."

"Daily active users have reached 96,000."

"What?"

Lin Xiao lifted his head from the code, his eyes still carrying the daze from debugging bugs just now.

He even hadn't heard clearly what Zhao Lei said just now.

"I said, our daily active users have reached 96,000."

Zhao Lei turned around, his voice pressed in his throat as if he were suppressing something.

Lin Xiao took off his glasses, rubbed his eyes, put them back on, and leaned in front of Zhao Lei's screen to look carefully for a few seconds.

"Old Zhao."

"Yeah."

"Are we really about to make it?"

"Not yet."

Qin Mo's voice came from behind the two.

He had just returned from outside, holding a breakfast, still soy milk and deep-fried dough sticks.

"96,000 daily active users is certainly not bad for a new software that has been online for less than a month."

He sat down and tore open the seal of the soy milk.

"But it's not considered good either."

"This isn't considered good?"

Zhao Lei couldn't quite figure it out.

"The big one hasn't come yet."

Qin Mo took a sip of soy milk, the corners of his mouth raised in a smile.

"Currently, the growth of Douyin's daily active users is mainly due to organic traffic and the promotion by Jiang Youyou, but this software has not yet successfully broken through the circle."

"The transformation videos I asked you to find creators to shoot before are the key to Douyin's first breakthrough."

After a pause, Qin Mo took a deep breath.

"Calculating the time, it should be about these two days."

Listening to Qin Mo's words, Zhao Lei was about to speak.

A message popped up on his phone.

Weibo push notification.

The title was.

"Douyin records a beautiful life." This keyword entry was crazily flooding the screen.

Zhao Lei was stunned for a moment and clicked in.

Ranked sixteenth on the trending search list.

"Douyin records a beautiful life."

Followed by a small red arrow, still shooting upwards.

Zhao Lei clicked into the keyword entry.

The most popular post was a Weibo post, accompanied by a transformation video.

It was exactly the transformation video that Su Xiaomo had filmed before!

This video only had tens of thousands of likes on Douyin, but after being reposted to Weibo, the number of likes had already exceeded 200,000 at this moment.

Countless Weibo users were shocked by this cool video they were seeing for the first time.

At the same time.

At the exact moment this reposted video became popular on Weibo, the same video also rushed to the top of the trending list on Bilibili!

Various transformation videos of the same style were being crazily reposted on major platforms!

Of course, there was the reason that Qin Mo had invested money to push this traffic initially, but because of the quality of the video itself, the subsequent popularity exploded naturally!

On this day.

At the one-month mark of Douyin being listed.

This software ushered in its first surge in traffic!

That afternoon, it had already rushed to the first place on the download charts of major platforms!

...

On the same afternoon.

Tencent Group headquarters, Shenzhen.

The entire technology park belonged to Tencent.

At this moment, inside the central headquarters building.

In a conference room on the twelfth floor, three people sat at each end of the long table.

In the main seat was the Vice President of the Tencent Social Business Group, Sun Qiang, in his early forties, with his hair combed meticulously and wearing gold-rimmed glasses.

Sitting next to him was the head of the Tencent Video business line, Zheng Tao.

"So what you mean is."

Sun Qiang leaned back in his chair and tapped his fingers on the table.

"This software called Douyin already has 100,000 daily active users?"

"Although there is no detailed data, according to our calculations, 100,000 is about right."

A young man standing in front of the projector turned a page of the PPT, which showed screenshots of their inferred daily active users for Douyin during this period.

Sun Qiang narrowed his eyes slightly.

"How long has it been online?"

"As of today, twenty-seven days."

The conference room was briefly quiet for a moment.

Twenty-seven days, 100,000 daily active users.

This growth rate could be considered fast in the entire internet industry.

What's more, it was a startup company without any background or traffic entrance.

"Tell me."

Sun Qiang looked at everyone present.

"What exactly is this Douyin?"

"Short Video."

Zheng Tao spoke, his tone carrying a hint of disdain.

"It's just Short Videos of a dozen seconds, users film and upload them themselves, with no depth of content, purely for humor and entertainment."

"Compared to our Tencent Video, neither the content quality nor the user level is on the same magnitude."

Sun Qiang did not answer, but continued to ask.

"What about the user profile?"

"Mainly college students and young people who have just graduated, between eighteen and twenty-five years old, with a slightly higher proportion of females."

"Income level?"

"Mainly low to middle income."

Sun Qiang nodded, thoughtful.

"This kind of product can indeed attract a batch of users based on freshness in the short term, but in the long run, the content is seriously homogenized, and users will churn after aesthetic fatigue."

After Zheng Tao finished speaking, he picked up the coffee in front of him and took a sip, his posture very relaxed.

"My suggestion is, don't take it too seriously."

"It does have short-term appeal, but in the long run, this kind of thing without depth will not be watched by anyone after a while."

Sun Qiang was silent for a few seconds.

Then he shook his head.

"What you said makes sense."

"But we can't gamble."

He put down the pen in his hand, looked at Zheng Tao, and then looked at everyone present.

"Tencent has never relied on gambling to get to where it is today; it relies on execution."

"Even if there is a hint of risk, we must nip it in the bud, not to mention a small Short Video software, which doesn't cost much to copy."

"When any of your groups are free, you can first find a few people to make a prototype of a Short Video software."

He paused.

"Just copy everything."

"Functions, interface, interaction, copy it all."

"After that, pay attention to the subsequent development of Douyin. If Short Video is the same as we predicted, it won't make users stay for a long time, it will only bring them freshness and users will churn quickly, then we don't need to continue making this software."

"But if."

"Douyin really has the potential for a hit."

"Then add weight to this prototype, directly form a special project team, and go online quickly."

Zheng Tao was stunned for a moment, but quickly returned to normal.

"Understood."

This kind of thing was too common at Tencent.

A small company works hard to make a product, Tencent takes one look, feels threatened, or even just feels there is a tiny possibility, and will immediately strike.

They are too lazy to even come up with new schemes for the interface and color scheme, just copy it directly.

After copying, hang it on Tencent's traffic entrance, and it can instantly crush the small company.

This is the big company's way of playing.

It's not competing with you on products, it's competing with you on resources.

After all, the cost of plagiarism is almost negligible for Tencent.

So they developed a habit.

As long as any new product with potential appears on the market, copy it first.

Does it have prospects? Not important.

Can it be done? Not important.

Anyway, be prepared first, when the time comes to copy it out and kill others, the market will naturally be theirs.

Sun Qiang stood up and clapped his hands.

"Meeting adjourned."

He walked to the door, paused, turned his head, and added a sentence.

"By the way, let's call this project Weikan."