166: Chapter 166 The Popularity Brought by the Spectator Event

"Opening Match Viewing Reward Rules!"

"On the day of the opening match, watch three full games within the league of legends client to claim a skin chest. It guarantees at least an Epic tier skin, with a priority drop for skins you do not yet own."

The basic event rules are very simple; you can understand them almost at a glance.

However, below these few announcement lines, there were more detailed rules.

Actually, they weren't complicated either.

It just meant that during the match, multiple-choice questions would randomly pop up in the bottom right corner of the screen. The questions were very simple, such as the name of the player currently competing, or who secured the first dragon in the previous team fight.

Each question would automatically disappear after thirty seconds. Failing to answer or answering incorrectly would affect your eligibility to claim the skin chest, though there were a few chances for error.

This design.

It was just to prevent people from leaving the stream running while they went away, only glancing at it when the match started and treating it as background noise for the rest of the time. After all, league of legends players at the moment didn't really think highly of this esports competition.

Besides that.

If the matches for the day went to a full five games, players who finished watching all five could claim an additional skin chest.

In other words.

You could get up to two skin chests in one match day, both guaranteeing unowned Epic tier skins.

After this announcement was released, it quickly surged to the top of the Weibo hot search list. Although the buzz didn't quite match the earlier incident where Anli Group closed Pinduoduo's Alipay payment interface, it was definitely not low.

The comment section was quickly flooded with a large number of league of legends players, and almost every comment was discussing the skin chests.

"Damn, as expected of Langchao Group, straight up giving unowned Epic guaranteed skin chests, and it's even possible to get two!"

"Can those teams in the opening match please play a full five games and help us earn an extra chest!"

"What a pity, I was planning to just leave the stream running in the background, but now I have to actually watch it or I'll miss the questions. Oh well, watching it for a free skin is fine too."

"Actually, I can understand this design. After all, Langchao Group isn't a charity. Their essential goal is to promote esports. If everyone just AFKs while watching, this event would be meaningless."

"The person above is right. However, even though league of legends is forcing us to stay and watch the match through this viewing event, I still feel that a game competition really won't have much watchability."

At the same time.

Douyin also pushed this announcement to all league of legends player users identified by their big data.

It also hit the hot search lists on other social media platforms. Under the topic hashtags, players were all asking what could be opened from the chests, how wide the range of guaranteed Epic skins was, and if there were any limited skins.

But at this moment.

Almost the entire internet's discussion was related to the skin chests. Some people also talked about the design of answering questions while watching the match, but as for esports itself, not many people mentioned it.

However.

This was something Qin Mo had already anticipated.

After all, only after truly watching a match would these players realize the excitement of esports. It was perfectly normal for them to only be attracted by the skins at this stage.

First, pull these players in to watch the match; whether it's exciting or not, once they see it with their own eyes, they will naturally form a judgment.

Besides the players.

All league of legends streamers signed with Douyin were also required to simultaneously broadcast the match on the day of the opening game.

Of course.

This requirement was limited only to the opening match. If these streamers were forced to watch every single match, it would actually have a negative effect. After all, there were matches almost every day moving forward, and forcing them all was unrealistic.

Only on the day of the opening match would the stream titles across the entire Douyin league of legends section be unified into themes related to watching the match, laying a concentrated foundation for the first day's heat.

However.

After the opening match, Qin Mo believed that even without mandatory requirements, these streamers would actively watch the matches. Of course, this required the opening match to be exciting enough to attract these streamers and players to truly pay attention to esports events.

Even if the opening match was only moderately exciting, subsequent league of legends matches could still make people aware of the potential of esports events.

But Qin Mo wanted to shorten this time, which is why he chose A-Shui's team and Uzi's team for the opening match. The excitement level of matches between these two teams was the highest among all sixteen teams.

An hour after the announcement was released.

The location for the opening match was also simultaneously announced on the official league of legends Weibo account: a newly renovated indoor stadium in Shanghai. It had previously hosted many traditional sports events and celebrity concerts, but this time it had been rented by Langchao Group to be used as a dedicated venue for esports events.

Because it was the opening match.

Tickets were completely free, and every audience member at the venue would be directly given two skin chests, but they could not leave midway, and they would be redeemed collectively after all the matches ended.

Regarding going to the venue, the reaction in the comment section was not as enthusiastic as when they were discussing the skins just now.

The discussions had also diminished quite a bit.

"Watching at home is fine, but going to the venue is too troublesome. It would be okay if you were a local living nearby."

"I actually think going to the venue is better. At home, you have to keep your eyes on the stream at all times to avoid missing questions, but if you go to the venue, you can secretly browse Douyin!"

"That actually makes some sense. I live nearby, I'll go apply and give it a try."

At first.

The number of players applying for tickets was indeed not high, and the line for the number of applicants on the popularity chart was moving very slowly. However, because going to the venue meant not being forced to answer questions, quite a few local Shanghai players did apply in the following period.

At the same time.

Following the official announcement of the viewing rewards, after Langchao Group began its promotional campaign across the country and even on the global internet.

league of legends esports events indeed received the highest level of attention since their official announcement.

You have to know.

It wasn't just the Great Xia server that had viewing rewards.

The opening matches in other regions also simultaneously launched the same set of event rules.

The client announcements for major servers worldwide were pushed at the same time, and discussion threads about the chest contents appeared in player communities across different languages globally.

The promotional intensity of two skin chests could be considered generous in any server region.

More importantly.

The data foundation for league of legends over these past two months had completely stabilized.

Although after more than half a year of open beta, the daily active users stabilized at around 45 million without surging further, the number of monthly active players finally broke through 100 million!

This number.

Was already an unprecedented, terrifying miracle. You have to know that before league of legends, the highest daily active user record for dota 2 was only five million.

And this number for league of legends had already reached over 40 million.

It's conceivable just how exaggerated league of legends' global influence had become. Although within Great Xia, due to the incident between Anli Group and Pinduoduo, the buzz was somewhat lagging behind.

But overseas, once the viewing announcement was released, the level of discussion almost swept across social media platforms in all languages.

And amidst the attention of everyone, time continued to move forward.