276: Chapter 276 My Territory, My Rules

Lin Chuyan was busy filming, and Ruan Xingyu was not idle either.

In fact, she was even busier than Lin Chuyan. The latter could at least focus on Acting, while she had many things piling up, needing to be scheduled and completed one by one.

There was only one tour in November, so there was no rush for that; the team staff was busy with it.

On the day Lin Chuyan joined the crew, she flew to Shanghai to attend an event, standing on stage to promote a brand she endorsed.

After returning, she rehearsed the songs Lin Chuyan wrote for her daily, and started recording them these days.

In addition, the documents for the Yanyu Charity Foundation, which she and Lin Chuyan were preparing together, received approval from the authorities two days ago after submitting the application. After consulting with Lin Chuyan, she went to the industrial and commercial administration to apply for registration, received the business license, and was now steadily pushing forward other tasks. If things went smoothly, she would definitely be able to donate the first sum of money this year.

Yesterday, the theme song "Starfall," which she sang for the mobile game "Honkai Impact 3rd" short film "Starfall," was also released. With lyrics and composition by Lin Chuyan and her singing, the topic was fully engaged, and it received massive praise upon release.

Furthermore, she was learning Cantonese. No other reason, just so she could understand or say a few words when meeting her boyfriend's parents later, feeling it would add points... Although Lin Chuyan had clearly told her that Lin Zhiyuan and Su Lanxin liked her very much and she didn't need to do anything extra. But she always had a go-all-out personality; if she could do her best, she would.

Thus, Lin Chuyan, who was seriously filming, would occasionally pick up his phone during breaks and receive voice messages from Ruan Xingyu from time to time.

Opening them, sometimes it was a "Lei hou" (Hello), sometimes "Nei ji ga zou gan me?" (What are you doing now?), or "Sik zo faan mei?" (Have you eaten?). These were relatively normal.

A more exaggerated one was clicking on a voice message where Ruan Xingyu said "Nei giu me meng a?" (What is your name?)...

Although Lin Chuyan couldn't be called a Cantonese police, he felt a bit uncomfortable when encountering non-standard speaking. But hearing Ruan Xingyu say simple short sentences in a very serious tone, to the ears of a lover like him, he felt, "Oh my god, so cute, why is my girlfriend so cute? I can't take it, I can't take it..."

"System, when will a Cantonese song suitable for a girlfriend come? It's okay, he could teach her word by word."

Just thinking about it, another voice message came.

Lin Chuyan opened it.

The girlfriend's non-standard but nice-sounding Cantonese came through the phone.

Crisp with a hint of coquettishness.

"I really like you."

Can't take it, really hit.

Foul, too foul.

Entering November, several endorsements and commercial collaborations Lin Chuyan filmed at the end of October started to have movements.

The first one entering everyone's vision was Lin Chuyan's Double 11 offline advertisement.

This thing had advertised a lot online before, e.g., many Bilibili UP hosts received ads.

Film/TV and music sections were better, at least mentioning Lin Chuyan and his works before showing the ad.

More absurdly, some were talking about Ruan Xingyu, then the UP host changed the topic, "Speaking of Ruan Xingyu, we have to mention her boyfriend recently as the Double 11 recommendation officer for Douyin Mall"...

Some even started at zero frames, suddenly entering the ad while talking, making Mosquito Brother feel disgusted.

But as the Double 11 war between shopping platforms got fiercer, Lin Chuyan started appearing in large numbers in residential elevators, subway carriages, bus/subway stations...

The content was simple, just Lin Chuyan's image plus one sentence: "Double 11, shop on Douyin Mall with Lin Chuyan!"

Fans were naturally happy, checking in everywhere offline, taking photos with Lin Chuyan's pose and posting on Moments.

Haters were truly miserable.

Question: The person you hate most is getting more and more popular. You get off work at night, all the way from subway/bus to residential elevator, your eyes are full of the Idol's photos or even viral videos. How to break it? Apart from swallowing your anger and looking away, what else can you do?

The key was that many people found that Douyin was actually cheaper than the competitor Taobao! Clicking into the same product, sometimes encountering a Douyin livestream, getting a coupon could save 20 yuan, looking again, it was the official flagship store, why the difference?

What to do? Who goes against money? Besides, what does me placing an order have to do with Lin Chuyan? Whoever is cheaper, I buy from, that's right, right?

The result was that Douyin Mall really made a name for itself relying on Lin Chuyan.

Honestly, the brand didn't care if you were a fan of Lin Chuyan or a Hater of Lin Chuyan, they wanted volume. As long as there was volume, letting people know, "Oh, Douyin Mall is also doing Double 11," this marketing case was half successful. As for whether to buy after clicking in... The fact was, as long as you were cheaper than others, naturally people would buy.

Besides Douyin, Jingjie's ad song was also launched at the right time.

"finding myself" went better with carbonated drinks, and the new product line's canned shells were printed with Lin Chuyan's portrait.

Jingjie also remade an MV for "finding myself" this time. There were deserts, thunder and lightning, heavy rain, and even buses and sardines... Because of many special effects, fans watched with relish.

But just after finishing this MV, another one arrived —

China Mobile also made an official announcement.

This time it wasn't subway and bus station ads, it went straight into cinemas and university towns... City after city was lost, Lin the Dog was now directly attacking, rushing into Mosquito Brother's house, pooping everywhere, then patting his butt and leaving, even cursing on his way out. Mosquito Brother didn't want to talk about this anymore, tired.

Suddenly the phone vibrated, Mosquito Brother held on and picked up the phone to take a look —

Oh, it was China Mobile sending M-Zone SMS ads to all users.

Also, other platforms like Weibo, official accounts, Xiaohongshu... every platform with an account sent it.

"#Lin Chuyan endorses M-Zone# M-Zone, territory of youth, home court of music! We proudly announce that Lin Chuyan has officially become the brand ambassador for M-Zone! Let us sing 'my territory' together, in this territory that belongs to us, unleash the vitality of youth, and chase the dreams of music! M-Zone, not just communication, but a life attitude. We believe every young person can find their own stage here. Now, let us follow Lin Chuyan's footsteps, use M-Zone to connect every wonderful moment, and let youth not remain blank! M-Zone, my territory, listen to me! Come join us and start your dynamic journey!"

The ad song was attached directly below.

"What is this? Damn, Lin Chuyan and the brand kept it so tight."

This song was on Aiyue.com, Lin Chuyan registered it long ago, everyone knew, but no one knew when it was recorded. Lin Chuyan always had this style, running off to film every day, everyone was used to it.

Then today it was suddenly brought up? It was actually an ad song?

Countless people clicked in at the first moment.

The intro sound and Lin Chuyan appeared almost simultaneously.

Soon, the singing started.

"In my territory, you have to listen to me. Harvest the music, use hearing to find happiness."

"Starting to carve, my personal characteristics. The future is hard to predict, insist on the current choice."

"In my territory, you have to listen to me. The rhythm is provoking, I am getting intimate with street Dance."

"I irrigate principles, cultivate a uniqueness. If the concept is not up to standard, everything else is garbage."

[What the hell is this? Is this a song?]

[Who can understand it without subtitles?]

[Lin the Dog doesn't sound like this when reading Lines, what's wrong with him? What kind of new singing method is this?]

[Hello??? Why suddenly tongue-tied???]

Just like when Zheng Hai first heard Lin Chuyan sing this song, many people were also confused.

They stared at this so-called MV, watching Lin Chuyan on stage... monkey business? Or what? A combination of monkey fist and Dance?

"What does it mean to expand territory with attitude, what is it about, the pigeons in the square, the newspapers occupying the front page."

"A brand new explanation, the title is about this city, about a kind of study exam, and the ability that youth should have."

"M-Zone traffic signal, how many meters away from me, I say teacher, am I really ignorant?"

"Listen to me reading rap lyrics, appreciate the way I box, I stand in the classroom, practice boxing style, your style, the Lines are consistent."

Hearing this, a portion of people already started nodding to the rhythm.

[The flow changed, interesting]

[What the hell are these lyrics? I still didn't understand, did anyone understand?]

[Don't understand, but it's damn catchy]

[No, there was a shot just now, I think I saw Lin Chuyan playing with a sword?]

[Which sword, did the person above misspell?]

"The little girl next door, public performance needs courage, others play online games, I prefer monkey business."

"I use Xingyi monkey fist to practice, attract your attention, if you find it interesting, don't be stingy to show goodwill."

[Flow changed again!]

[I heard these lyrics, really interesting]

"Youth is clean pure white, like the window outside a green space."

"I open the door of memory, write down everything that happened."

[The flow really keeps changing... mainly every transition sounds good]

[Really good, if you can't hear clearly, can't you look at the lyrics!]

After the song, this time everyone saw clearly.

Lin Chuyan was really doing a set of... sword techniques???

And it was the kind where you could clearly see his face, you couldn't slander him for using a stunt double.

[When did Lin Chuyan learn sword techniques...]

[Damn, why can my brother do a little bit of everything...]

[No, don't tell me he learned it specifically to shoot an ad...]

[He is so handsome!!! Oh my god!!!]

[Why does this song sound so cool? Just like Lin the Dog's personality]

[No, I need to savor this song again...]

[I'll go listen to it again too...]

[The single is on NetEase Cloud Music, hurry up!]

[Lin the Dog is crazy, when he sang "ambush from ten sides" and "General" before, I could barely hear the articulation, now? Not pretending anymore, right? Intentionally tongue-tied? Who can tell me why?]

Yes, why? Everyone who heard "my territory" for the first time wanted to ask this question, Haters even ran to his Weibo to scold him for unclear articulation.

Lin Chuyan did intend to explain.

He posted on Weibo, only seven words, concise and comprehensive.

"my territory, listen to me."