375: Chapter 375 Lipstick Ad Launched

...

With four luxury endorsements under his belt, Lin Chuyan's fans confirmed it immediately: Very good, all are the highest titles, full range, no regional restrictions, full-platform promotion, plus global outdoor advertising.

It couldn't be more solid. To secure all these perks from these brands... well, among the male artists in the Chinese Entertainment Industry, not a single one could pull this off.

Impressive. This is the real deal—four luxury endorsements.

The fans had to investigate thoroughly and stay well-informed to prepare for battle—their idol had too many Haters, and they had to be on guard against the Haters.

After all, there are plenty of artists or fans in the Chinese Entertainment Industry who like to show off with domestic-only endorsements, no outdoor advertising, or low-tier titles. They had to nip that rhetoric from the Haters in the bud.

As for Lin Chuyan, he retweeted the brands' posts on Weibo as expected over the past few days. He even took time off to shoot for the promotional covers the brands had arranged for him, along with several magazine covers in collaboration with the brands. In short, he cooperated as much as he could.

When a fan asked on Weibo if he had any unannounced endorsements, Lin Chuyan answered honestly: "There is one more."

When asked what it was, Lin Chuyan only said, "Something for girls," which sparked a lot of speculation.

"A bag? That's the most likely, right?"

"Something for girls? The jewelry is already announced, it wouldn't be perfume, would it?"

"Men use perfume too. I'm going to take a wild guess: a bra!"

"Can we be even bolder? Yanzi, why not endorse sanitary pads? I'd definitely buy them—or buy them for my girlfriend."

"Get lost, you don't even have a girlfriend."

The answer was revealed soon enough.

On the last day of February, the beauty brand Luxe began its full-platform promotion, both domestically and internationally.

"Painting the future, speaking of charm.

dear Luxe fans, today we bring you exciting news: Asian superstar Mr. Lin Chuyan has officially joined the Luxe family as the global ambassador for our lipstick series, Ethereal Charm.

With his multifaceted charm on the screen and his soulful singing voice on stage, he has conquered countless viewers and listeners. Now, Mr. Lin Chuyan extends this charm to Ethereal Charm, using color to interpret personality and lip language to convey emotion.

In the world of Ethereal Charm, every splash of color is a unique perspective on beauty. Mr. Lin Chuyan's arrival will lead us to explore the infinite possibilities of lipstick, turning every application into a visual and sensory feast.

We do not follow trends; we create them. The union of Mr. Lin Chuyan and Ethereal Charm is a collision of art and fashion, a fusion of classic and innovation. He is not just an ambassador; he is the soulmate of Ethereal Charm, a poet of color.

Let us follow in Mr. Lin Chuyan's footsteps into the colorful world of Ethereal Charm and experience the surprise and change brought by every shift in lip color.

#LinChuyanEtherealCharmGlobalAmbassador# #LuxePaintingTheFuture#"

No matter how the netizens speculated, they never guessed that Lin Chuyan would actually be endorsing lipstick.

They recognized every single word, but why did it feel so strange when put together?

Wait, you're a man—endorsing lipstick?

Everyone was just teasing when they mentioned sanitary pads earlier. Who would have thought that you, Lin Chuyan, with your thick eyebrows and big eyes, would actually endorse a product exclusively for women!

"With Yanzi's image, endorsing lipstick?"

"Yanzi, take a brother's advice: don't take this endorsement. Give it to Feng Liqian; he looks a bit more feminine."

"Holy crap, I've never heard of a male artist endorsing lipstick. How does that even work? How do you film the ad?"

"The brand has lost its mind. Verdict confirmed."

No one understood, but soon, Luxe began releasing the videos.

Online, they were being posted across the entire web, and major TV stations were broadcasting them.

Offline, they were playing on outdoor giant screens and in brand stores globally.

For domestic netizens, Lin Chuyan is a household name. Not only young audiences know him, but thanks to his appearance on the Spring Festival Gala, even the older generation has heard of him.

As for netizens in other Asian countries, many female fans were even more fanatical than those at home. A new ad? And a video? Watch it—we have to see what this is all about.

Those further away just felt that Lin Chuyan looked somewhat familiar—not from black myth: wukong, but from luxury cars, watches, jewelry... Suddenly, ads with this face were popping up everywhere. How could they not look familiar?

Luxe's ad was divided into two parts, both quite short and perfect for sharing.

Netizens were just too curious: A man endorsing lipstick—how on earth would they film the video?

First was the "Temptation Attempt" segment.

Luxe knew exactly how to capture the audience's attention.

In the video, the lighting was soft yet bright, and the background was pink—simple without being overly distracting. However, the audience could barely see the background; Lin Chuyan stood in front of the screen, his face taking up almost the entire video. You couldn't even see what he was wearing below his neck, or if he was wearing anything at all.

His deep eyes stared intently at the screen, as if they could see through the secrets hidden in one's heart.

His lips were slightly pursed, carrying a faint, elusive smile.

Mysterious and charming.

His skin tone seemed a bit darker than usual, looking healthy and glowing, which further highlighted his masculine charm.

But seeing this, the netizens' confusion deepened—wasn't this too masculine? There was absolutely no sign of lipstick. Was this appropriate?

However, in the next second, Lin Chuyan's hand moved.

With his slender fingers, he gently picked up the lipstick, slowly brought it toward his upper lip, and applied it. The movement was neither gentle nor rough. It was clean and sharp.

The color, bright as rose petals, gradually spread across his lips, adding a vibrant touch to his already sexy lips. It was clearly a lipstick for women, yet applied to this face full of masculine charm, there was absolutely no sense of dissonance. On the contrary, it gave him an unusual, captivating allure.

This was an image Lin Chuyan had never had before, and one that had never been seen in the history of world advertising.

Immediately, the camera cut to show a woman on the left side of the screen, but she was clearly just a prop—you could only see the lower half of her face.

Lin Chuyan, holding the lipstick, was carefully applying it to her. He looked up at the female model, even giving a slight pout.

Finally, the brand appeared, the lipstick series was shown, and a line of voiceover from Lin Chuyan flashed by, and the video ended.

It was very short, only 16 seconds, but the netizens were clearly stunned.

The male fans were still in a state of "Holy crap" and "Awesome."

"Holy crap, you can do that?"

"The brand is really badass, they actually put lipstick on Lin Chuyan."

"Awesome, how do you apply lipstick to your lips without looking girly?"

"That's just down to Lin Chuyan's face. If it were anyone else, it would be a total disaster."

The female fans were different.

"What shade is that!!! I need to know right now!!!"

"Ahhhhh, I'm going to buy it all!!!"

"I just have to buy this one!!!"

However, this was only Luxe's first ad; Lin Chuyan had shot two of them in one go. Luxe didn't hold back, and the second one, "Faking Sleep While Being Painted," was coming right up.