312: Cover figure of Chapter 312, "Extra Edition"
At first, Tencent Music treated this so-called "Lin Chuyan Day" as a joke.
Who would have thought that as it went on, it seemed like everyone actually accepted it?
Damn, they have 1024, so you have to have 1224, right? Shameless, it's just so damn shameless!
But cursing aside, there were still some things that needed to be discussed properly with Lin Chuyan—cooperation, it must be cooperation! More money, I'll pay more, isn't that enough!
Unfortunately, when they reached out to Star Sky, they kicked the ball, saying they couldn't help because the copyrights were all with Lin Chuyan; when they found Wu Yue, he was quite direct, and the reason was heartwarming: "Sorry, I don't want to make the fans pay for two memberships."
He really was impervious to reason.
The people from Tencent were blocked when they reached Wu Yue, and Lin Chuyan had no time to deal with such matters.
Although he had been in the limelight recently due to the release of "in the name of the father", he hadn't forgotten his primary job—he had to follow Director Du Qiyu on roadshows every day.
These past two days, every time he arrived at a university campus in a city, the atmosphere was as good as it could possibly be—these college students really liked him.
In the words of Director Du Qiyu: "Nickname, you must be careful about your personal safety, especially some male college students; they will really rush up to give you a bear hug."
Lin Chuyan: "It's fine, male or female students are the same; they don't react as fast as I do, and they aren't as agile as I am."
These two had been trending on hot searches a bit too often lately.
The influence of "in the name of the father" continued to ferment, and after the word-of-mouth from a small number of preview screenings came out, the reputation of the duo, Director Du Qiyu and Lin Chuyan, was thoroughly established.
However, Director Du Qiyu's promotional efforts didn't stop there—the "City Magazine" in Hong Kong had also been published.
Lin Chuyan + "City Magazine", a collaboration between a top celebrity and a top-tier magazine.
You have to know, Lin Chuyan was just too... low-key. Damn, why does this word feel so strange when applied to him? But this year, he really only busied himself with filming and releasing albums, basically didn't attend any events, and after going in circles, only appeared on the cover of "EleganceEcho".
Many people speculated that just like when Lin Chuyan appeared on the variety show "happy re-departure" as a guest to promote his blue album, if it weren't for promoting "a moment of romance" this time, he might not have even appeared on "City Magazine".
So what are you waiting for? It's a rare opportunity, shouldn't you hurry up and buy one to collect?
Thus, the situation began to get interesting.
How should I put it, the editor-in-chief of "City Magazine" still underestimated Lin Chuyan's traffic.
Lin Chuyan, who originally had to rely on Director Du Qiyu to show his face to get on the cover, only needed 24 hours to show them what a true top celebrity was, and what it meant for paper to become expensive in Luoyang.
—In 24 hours, it exceeded 1 million copies, with sales exceeding 40 million.
Reprint, keep reprinting.
The Hong Kong media was truly shocked: A top celebrity from the mainland, is he really this terrifying?
And the cover content of "City Magazine" was naturally the focus of the media's reporting.
The cover of this issue was truly special.
No background, no props, no accessories, no clothes.
Lin Chuyan's entire face occupied most of the space on the cover of "City Magazine", possessing extreme visual impact.
His expressive facial features were fully displayed at this moment.
His eyes were deep and firm, revealing the steadiness and strength that only a mature man possesses.
His facial contours were distinct, with strong lines, highlighting his unique personality and charm.
The most unique part was that he had grown a beard on his lips—this was a look he had never had before.
Steady, serious, firm, and with a sense of story; this was a completely cinematic face.
Fans who received the first batch of magazines were already showing them off on various platforms.
"Single since birth, my bed at home is too big, putting a magazine on the other side of the pillow isn't too much, right sisters!"
"How on earth did this face grow like this, ahhh! Why is it so perfect!"
"The key is that this is Lin Chuyan with a beard! This is a limited edition! Do you understand the gold content of this!"
"Brother is 25 this year, but I've already started imagining what he'll look like after 35. It's over, I like him even more."
Lin Chuyan's marketing moves came one after another, catching the production companies of the other films completely off guard.
Especially Feng Liqian; his film "That Day, I Lost You", looking at the pre-sale results, seemed to be firmly locked in third place. Let alone catching up to Lin Chuyan's "a moment of romance", he couldn't even beat "the bride falls from the sky", a film that felt stupid just by looking at the name...
Damn, it can't be that miserable, right?
"Sis, the pre-sales seemed okay a couple of days ago; I even felt like we could get second place, why did it drop again?"
Ma Yue was also in a bad mood: "Look at the screening rates; "a moment of romance" has been adjusted upwards again, so our film's screening rate went down."
That's how this thing works; the cinemas need to make money too. Once they see yours isn't selling and the competitor's side is full, isn't it obvious who they'll choose?
And there was no good solution for this kind of thing; the two could only sit on the sofa and stare at each other in frustration.
Although the film had already been shot and the remuneration had been collected, and whether it made or lost money later didn't concern them, it was just a pity that the account wasn't calculated that way.
It would be one thing if the box office of "assassination" couldn't beat "burning life", although Lin Chuyan sang an ending theme song in it, he at least didn't act in it. If this film still couldn't beat it... Feng Liqian didn't even dare to imagine what those marketing accounts would say then.
The most fatal thing was that this ending seemed to be destined—he had seen his own New Year's Eve film, and the quality was indeed very mediocre.
The fans online who were already hyping up this film after watching a few trailers, I don't know if they'll still be able to hype it up when it's released...
Feng Liqian felt like a pregnant woman who had already miscarried but didn't dare to tell her family; the whole family was looking forward to it, hoping he would give birth to a big, healthy baby at the end of the year, but only he knew that he wasn't actually pregnant at all.
Uncomfortable, so uncomfortable.
The production company naturally knew the quality was poor, so they didn't even dare to hold preview screenings.
It would be one thing if they didn't dare to hold them, but they had originally planned to market it well during the pre-sale phase to harvest the fans—like Douyin short videos; Feng Liqian and Jiang Yuqing had already filmed many and posted many, just constantly working, almost literally telling everyone that our CP is absolutely great to ship, come and buy tickets.
Who knew they would encounter someone with even fiercer marketing. Douyin? There wasn't any at all; Director Du Qiyu didn't even look for a short video marketing team in the mainland. What were they doing? It was "in the name of the father" and the "City Magazine" cover...
Frustrating, so frustrating.
However, the production companies of these few films might still have to be frustrated for a few more days.
On Lin Chuyan's side, the marketing moves were still being added to.
On December 30th, his schedule would be completely packed.
During the day, the creative team would return to Hong Kong to attend the global premiere of "a moment of romance"—motorcycles and such, Director Du Qiyu had already prepared them for Lin Chuyan.
On the same night, they would return to the mainland to continue the second global premiere—for this one, they would invite Ruan Xingyu to watch the film.
And immediately after the premiere ended, CCTV's "dreamer" would also be broadcast—it was estimated that countless fans would be watching it at home with their families.
I ask you, how is Feng Liqian supposed to play?
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