135: Reverse decline

The reputation of "burning" was getting worse and worse. People who had seen it generally gave it two or three stars, collectively complaining that the content was boring.

But it was different for those who had seen Wolf Warrior, especially boys and many soldiers; they were all fired up.

["Wolf Warrior is great. It's been a long time since I've seen a movie as professional as Wolf Warrior."]

["Lu Qingyu must have deliberately darkened his skin in the movie. I didn't expect our little brother to have such a good physique."]

["So handsome! Although there aren't many famous people in it, everyone's acting is so good."]

["My boyfriend is a soldier, and they say it's rare to find a movie as professional as Wolf Warrior."]

["I was so moved after watching Wolf Warrior. It's so wonderful to live in Dragon Country."]

["Having a powerful country really gives one confidence."]

["The final inside scoop got my blood pumping."]

On the second day, the box office for "burning" was 71 million, and its box office began to decline, while the box office for Wolf Warrior was 5.26 million.

On the third day, the box office for "burning" was 58.24 million, while the box office for Wolf Warrior was 15.06 million.

At this time, Meng Wei had not yet realized the seriousness of the situation. Until the end of the May Day holiday, all movie box offices were shrinking significantly, but Wolf Warrior not only didn't shrink, but instead experienced a crazy counter-trend surge.

It wasn't until the fifth day, when the box office of Wolf Warrior exceeded that of "burning" for the first time, that Meng Wei felt a sense of crisis.

But it was already too late. The power accumulated by Wolf Warrior burst out all at once. On the seventh day, the box office of "burning" plummeted, barely crossing 10 million, while the box office of Wolf Warrior had already reached 89.09 million.

When everyone got hold of this data, they were all stunned. Why would the box office of Wolf Warrior on a normal day actually be higher than that of "burning" during the May Day period?

Wang Ning looked at the data in disbelief. The ticket sales for Wolf Warrior were doubling every day. Thinking back to the first day the movies opened, "burning" had left Wolf Warrior far behind.

But when today's ticket sales came out, Wolf Warrior actually led "burning" by 40 million in box office!

Wolf Warrior is now number one!

This is just too incredible.

["burning"] is now in second place on the movie charts. Without the contrast of Wolf Warrior, the trend of these movies would still be considered normal.

After the holiday, it wasn't just his movie that shrank; everyone's box office was bad. But what was with Wolf Warrior? Its box office was actually getting higher and higher.

Meng Wei completely panicked when he got the data in his hands. According to this trend, Lu Qingyu would easily break even, and might even make a fortune.

Meng Wei underestimated the potential of this movie, and even more so, he underestimated the public's patriotic sentiment.

Afterwards, the box office of Wolf Warrior went completely wild.

Even on a 'Black Monday', the box office was over 50 million.

Meng Wei went to the company to call an emergency meeting.

"How can this be? Is everyone crazy? Is Wolf Warrior really that good?"

The people below all kept their heads down. Who would dare to say another company's movie was good in front of their own boss if they still wanted to survive in the workplace? Although they had all gone to see Wolf Warrior too.

Seeing that no one was speaking, Meng Wei got even angrier.

"Are you all mute? Does the company spend so much money to raise you just to be mutes?"

The leader of the Project Team stepped out to smooth things over: "President Meng, we actually analyzed Wolf Warrior. Its quality is above that of ordinary movies, and the plot is relatively smooth, but a box office like this is indeed a bit exaggerated."

Meng Wei: "Then you should analyze the reasons. Why is Wolf Warrior so popular?"

The Project Team leader said cautiously: "We analyzed two reasons. First, the movie utilized patriotic sentiments, and another reason is the promotion."

When the word 'promotion' was mentioned, the Project Team leader didn't dare look at Meng Wei anymore.

Hearing those words, Meng Wei felt like the air he breathed out carried sparks.

Damn it, he was tricked by that kid Lu Qingyu. He actually let the company's people help him with promotion. Wasn't this just shooting himself in the foot?

Meng Wei: "I don't care what the current situation is. Find a way for me to bring down the hype for Wolf Warrior and bring down its box office too."

"If you can't do it, then all of you get out."

After Meng Wei said this, he slammed the table and left, leaving the people in the meeting room looking at each other in dismay.

The people from the Marketing Group all looked toward their leader.

"Leader, what should we do?"

The leader of the Marketing Group also had a massive headache. Things had already reached this point; what could be done?

"Everyone, work a bit harder, put in some overtime, control the online comments, and while you're at it, flood Wolf Warrior's comment section with negative reviews."

The Marketing Group leader attempted to use negative reviews to reduce the hype for Wolf Warrior, but no one expected a phenomenon called 'hitting rock bottom and rebounding'.

As soon as a negative review was posted, someone would reply that you were unpatriotic. Then, that single negative review could build a 'building' at least 100 stories high. Instead of decreasing, the discussion about Wolf Warrior grew even higher.

Half a month later, the box office of Wolf Warrior had already exceeded 1.8 billion.

Wang Ning experienced what it meant to be in high spirits. Besides him, Xu Dalong was also doing particularly well.

Because in the movie Wolf Warrior, many artists from his company made appearances. Relying on the hype of Wolf Warrior this time, the company's actors were rediscovered and returned to the public eye, becoming overnight sensations.

Many companies in the circle felt very disdainful about Xu Dalong latching onto Qingcheng Entertainment, thinking he had no bottom line and also doubting his judgment.

When Lu Qingyu used Qingcheng Entertainment and Black Pearl Entertainment to make a bet against Meng Wei, everyone had been mocking Xu Dalong behind his back.

And after the movie Wolf Warrior was released, everyone was laughing behind Xu Dalong's back, saying he had failed.

Who would have thought Wolf Warrior would pull off a shocking reversal?

His peers could only feel jealous now.

When the movie first premiered, Chen Ting went out to participate in some business activities. To drive traffic, Chen Ting didn't miss any opportunity to introduce the movie Wolf Warrior to others.

But when those peers or people from other industries heard the name Wolf Warrior, the expressions on their faces were clearly disdainful.

Yet when mentioning "burning", everyone would offer a few compliments.

He had indeed endured a lot of frustration recently. He had intended to just bear it, but he didn't expect the box office of Wolf Warrior to go crazy.

Now, wherever he went, he didn't need to actively promote Wolf Warrior; these people would proactively lean in to bring up the topic. There were also many seeking cooperation, and he finally enjoyed the feeling of being complimented.

Everyone knew about the bet. Seeing that the box office of Wolf Warrior was so good, everyone thought Lu Qingyu had some luck.

If Lu Qingyu's luck continued to be this good, he might actually be able to win against Xiangwan Entertainment.

But two months later, it was as if an atomic bomb had been detonated in the circle.

The total box office revenue for Wolf Warrior was 5.6 billion. After deducting costs, the cinema's share, and the actors' salaries, Lu Qingyu, as the lead actor and investor, made a net profit of 2.4 billion.