202: Exorbitant advertising fees

Morgan was a manager at a very famous luxury brand company. Recently, the project he was in charge of promoting was the brand's newly launched watch. This watch was priced at $180,000. Besides finding celebrity endorsements, there were also screen promotions in Times Square and product placements in films and television series.

Initially, he also took a fancy to the TV series game of thrones. It wasn't because he had unique insight, but because game of thrones had high popularity even before it aired. Even if the series didn't become a hit, its pre-release buzz was enough to attract a lot of traffic.

For film and television promotion, their budget was $7 million. He estimated that the advertising fee for game of thrones would be between $100,000 and $150,000 per second. Buying 10 seconds would cost at most $1.5 million, which would allow him to save $5.5 million.

However, what he didn't expect was that game of thrones would actually open its mouth wide like a lion and demand $300,000 per second.

He didn't want to spend more money, as he didn't think it was worth it. He had a premonition that once game of thrones aired, the advertising fee would drop again and again.

One day later, two unexpected things happened. First, the viewership of game of thrones reached over 4 million. Originally, he had already planned to invest in this advertisement, even if it was double the price he had anticipated, as it was still within the budget.

But the advertising fee had increased, and it went up by $100,000 all at once.

Morgan slammed the table in anger. He sent company staff to negotiate with the Magic Paradise Staff Member, but the people from Magic Paradise were completely unyielding and refused to lower the advertising fee by even a cent.

In business, one values mutual benefit and reciprocity. Since this Magic Paradise gave him so little face, he really wouldn't buy it.

Turning around, Morgan spent $6 million to invest in an advertisement in a film and television series starring a Best Actress winner.

One was a major production starring a Best Actress with guaranteed quality; the other was produced by a small, broke company whose most famous actor was only a second-tier star. Any fool would know which one to choose.

This series was released on the second day of game of thrones' premiere.

Also at 8:00 PM, Morgan told the Sales Department to get ready. Once the series the mind controller was released, their sales would surely skyrocket.

At 8:00 PM, at the beginning of the mind controller, the advertisement Morgan spent $6 million on appeared. An exquisite women's watch was elegantly displayed before the public by the female star.

After the advertisement finished playing, in less than two minutes, sales received the first purchase order, followed by the second and the third.

Morgan sat in his chair holding a drink, his large belly protruding, confidently waiting for more orders.

As it turned out, after receiving the ninth order, the first episode of the mind controller was almost over, yet there were still only those nine orders.

Morgan sensed something was wrong: "What's going on? Is your internet connection down? Check it quickly."

The Staff Member refreshed the network: "Manager, our network here is normal."

Morgan sensed a hint of trouble: "Then why are there only nine orders in sales?"

"What is the viewership for the mind controller?"

The Staff Member: "We'll have to wait until thirty minutes after the mind controller finishes airing to get the statistics."

Hearing this, Morgan could only wait anxiously. After finally waiting for the mind controller to finish and then waiting another half hour, the statistical results were finally out.

The Staff Member gasped after receiving the email; he was a bit afraid to show it to his boss.

Seeing the employee's terrified expression, the boss asked urgently: "Exactly how much is it?"

The employee said cautiously: "The viewership for the mind controller is 1.21 million."

This time it was Morgan's turn to gasp. How could this be?

the mind controller starred the Best Actress, Karenna. This film had been promoted for half a month in advance, and many people in the industry thought it was a good production. He had only managed to buy this advertisement by using connections to squeeze out a small brand.

But how could the viewership be only this much? Morgan had a bad premonition.

"What is the viewership for game of thrones?"

He immediately opened his email. Sure enough, just like yesterday, game of thrones had sent emails to all advertisers. They had updated their data and redrafted the advertising quotes.

Morgan was dumbfounded when he saw the data. The viewership for game of thrones was 9.54 million!

The employee accidentally caught a glimpse of this data, and his eyes almost popped out.

He covered his mouth and stood behind the boss, not daring to make a sound for fear the boss would scold him.

But this viewership was just too damn high.

How could there be over 9 million?

Morgan's heart was now full of regret. A viewership of over 9 million was no longer enough to be described as a hit series.

He suddenly remembered the slogan from the game of thrones promotion: this would be an epic masterpiece.

Looking at the advertising quote below, the price was $900,000 per second!

Morgan's heart was bleeding.

He had missed the opportunity to place an advertisement before it became an epic masterpiece, and the $6 million he spent earlier might not even break even.

Morgan thought for a moment and called the Investment Recruitment Team. Even if he only bought three or four seconds, he wanted to add an advertisement.

But it was too late; the advertisements for the first five episodes were all sold out.

Morgan: "What about the last five episodes? I'll buy the advertisements for the last five episodes."

Magic Paradise Sales Team: "Sorry, sir, we are not selling the advertisements for the last five episodes for the time being. Moreover, those who bought advertisements before have the right of first refusal. We have no way to help you reserve a spot."

Morgan felt his intestines turn green with regret, and he had lost a huge sum of money in the process.

Kane Bailey used the 10-second advertisement he bought from game of thrones to promote a new brand of bicycle under his company.

This bicycle was priced at $2,000, which was considered a luxury item.

However, Kane Bailey didn't view this advertisement as very important until he suddenly received an emergency call at 10:00 PM the next night.

Kane Bailey: "Is there something wrong calling so late?"

The company had a 24-hour Sales Team, and the Sales Team manager really couldn't wait until tomorrow.

"President, our bicycles are all sold out. I want to apply to you for a pre-sale quota of 100,000 units."

Kane Bailey was shocked to hear this news. Their total inventory was 200,000 units, and these 200,000 bicycles were expected to be distributed across all of Europe. How could they be gone in just two days?

"Are you saying all 200,000 units are gone?"

Kane Bailey asked again, uncertain.

Sales Manager: "Yes, President, they are all sold out. All the customers tonight came from the game of thrones advertising channel. We started taking orders at 8:00 PM, and within two hours, we received 200,000 orders."

Kane Bailey was so shocked he didn't know what to say. This was far beyond his expectations.