132: Game competition

Chi Yufeng fell into deep thought, and Li Xiuwu checked the time before going to find Liu Yifei and Shu Chang.

"Chang Chang, I'm level nine, haha! I'm going to do the Cultivation Quest now."

Li Xiuwu heard Liu Yifei's voice as soon as he walked in.

"I've already finished the Cultivation Quest; I can turn into a fox now." Shu Chang was controlling her character with great wonder. She was playing as a Werefox class, and after reaching level nine, she gained a transformation skill to turn into a cute little white fox.

"I can fly." Liu Yifei was a bit jealous of Shu Chang's character; not only could she bring a pet to help fight monsters, but she could also turn into a fox.

Her own character only had a pair of white wings and was born with the ability to fly. It took her quite a while to adapt and learn how to control the character.

"It's almost noon. I'll take you two to try the food in the cafeteria," Li Xiuwu called out to them.

"Ah, is it noon already? I want to finish my Cultivation Quest first." Liu Yifei shook her head, refusing to go.

"I want to catch a wolf to be my pet," Shu Chang added.

The two of them were completely immersed in the game, having turned into two internet-addicted girls.

"You can play more after the official launch. These are Closed Beta accounts, and the data won't be saved," Li Xiuwu reminded them.

"Ah..." The two looked at their characters, very reluctant to let go.

Internet games were still too much of a shock for people nowadays. Even Liu Yifei and Shu Chang, who usually had good self-control, could become addicted.

"Let's go eat first."

"Alright then." Shu Chang was the first to put down the mouse, looking at her character with a bit of regret.

Liu Yifei looked at the character she had spent the whole morning leveling up to nine, feeling very attached. However, she still pressed the power button.

"I actually played for the whole morning without feeling hungry, thirsty, or even having a sore butt."

Liu Yifei reflected on herself; she had been so immersed in the game all morning that she hadn't felt a thing.

Shu Chang nodded as well; games were indeed easy to get addicted to. She thought for a moment and analyzed: "The sense of gain in games is very direct. Doing quests gives you experience and items; killing monsters gives fixed experience and unexpected materials or items. Looting a piece of blue equipment is a surprise."

"This sense of accomplishment firmly attracts people to keep going, watching themselves grow bit by bit."

Li Xiuwu glanced sideways at Shu Chang. He hadn't expected her to analyze player psychology so clearly in such a short time.

"I heard at school that some students go to internet cafes even when they're sick. Stomachaches and headaches can be ignored because of the game."

"Extreme focus can make one ignore physical pain. It's probably like how Guan Yu played chess while his bone was being scraped to treat a wound."

The two of them went downstairs and entered the company's internal restaurant.

Liu Yifei and Shu Chang looked around the restaurant with curious eyes, especially Shu Chang. She had heard many rumors about the Dream Time cafeteria back at the Peking University campus.

"The taste is actually really good." Liu Yifei tasted the food on the table.

Shu Chang also picked up her chopsticks and took a piece of chicken; it smelled delicious.

"I heard from my classmates that it's mainly because the food tastes good and is cheap, so many employees from other companies in the park come early to line up and buy it."

"Is it very cheap?" Liu Yifei wasn't sensitive to prices. She had grown up in luxury and didn't really have a concept of spending money.

"Seven yuan is actually quite expensive, but relative to the taste and portion size, the value for money is very high," Li Xiuwu said. With current price levels, only in the capital could food be sold at this price.

After lunch, the two of them dragged Li Xiuwu along to tour the company, full of curiosity and asking questions about everything.

The employees in the company were also whispering among themselves.

"Is that the Fairy Sister? And Shu Chang? They're so beautiful!"

"They've both worked with the boss on TV dramas; they're the boss's friends."

"I really like the Fairy Sister. Can we go ask for an autograph?"

Several people looked at that person simultaneously (with a 'subway old man' face).

You dare to like a woman brought by the boss?

"Never mind then."

...After the general tour ended, Li Xiuwu said goodbye to Chi Yufeng and left with Liu Yifei and the others.

Chi Yufeng didn't even eat lunch; he had been in his office reflecting on his own problems.

It was just as the boss said: he hadn't transitioned from the studio model. During this period, all his energy had been focused on Zulong Studio, while other projects were merely maintained according to Qiu Wanjun's previous policies.

In the afternoon, after seeing Li Xiuwu off, he gathered the various project teams and departments to re-examine the entire company and adjust their work according to Li Xiuwu's instructions.

"The development funding for the crossfire R&D team will be increased by a level, and the missing personnel will be gradually filled during this time."

"Thank you, President Chi," Han Zheng immediately thanked him.

Chi Yufeng waved his hand. "It was I who neglected everyone's work."

"Social software needs to be further deepened. Priority must be given to ensuring the social needs of our gamers, meeting the interaction requirements of multiplayer games, and perfecting the company's internal video conferencing functions."

"We don't need to rely on social software for profit, so we must make the interface as clean as possible and the functions as easy to use as possible, without causing any trouble for the users."

Chi Yufeng had made changes. Initially, he only adjusted the strategies of two departments, but he also pulled his focus away from Zulong Studio to conduct research on the game industry and reorganize the direction of development.

During his research, he discovered news about another game that was also in Closed Beta.

world of warcraft.

Unlike the obscure Zulong Studio, Blizzard Entertainment was famous in the gaming world.

News about the 3D MMORPG they were building had long been flying everywhere abroad, and it was hailed as the greatest game of the 21st century.

Chi Yufeng found all the relevant reports, interviews, and released game footage to conduct an analysis.

"Competition is unavoidable," Chi Yufeng concluded after reviewing the information on world of warcraft.

Originally, he thought Perfect World was at least leading domestically; this kind of 3D game was definitely unique in the country.

But now, the appearance of world of warcraft made him feel a sense of crisis. As long as world of warcraft was released, someone would definitely import it.

If Dream Time launched its own 3D game, it would automatically be excluded by Blizzard from being an agent. Once Warcraft entered the country, it would be a direct competitor to Perfect World.

He immediately gathered everyone to discuss countermeasures.

"President Chi, once a game is released, competition is inevitable. Why not deepen the moat?" Han Zheng proposed this idea.

"What do you mean?" Chi Yufeng didn't limit this matter to Zulong Studio but brought it to the entire company's management for discussion.

"world of warcraft can have a global release; can't our Perfect World do the same?" Han Zheng spoke up.

He had experienced the Closed Beta of Perfect World, and the game had amazed him. He didn't know how world of warcraft was, but the current Perfect World was definitely not bad.

"Perfect World can release an International Version."