102: 400 million Xia Yuan!

For example, Pengcheng Evening News even used a news headline to extensively introduce Shuguang Technology and looked forward to the future of Shuguang Technology.

In addition, well-known newspapers such as Shanghai Daily, Jiangcheng Daily, and Nanfang Metropolitan Daily all reported news about Shuguang Technology.

Under such circumstances, the names of Shuguang Technology and shuguang a1 phone successfully became popular nationwide!

It can be said that just the reports from the internet and numerous newspapers instantly made Shuguang Technology and shuguang a1 phone a national sensation.

The sensational effect it could create was no less than Shuguang Technology spending 33 million to advertise on various provincial TV stations for a week!

Among these, the brand power of Shuguang Mobile Phone also experienced a surge. If Shuguang Mobile Phone was previously just a generic brand in people's minds, then after extensive reporting by the internet and numerous newspapers, the brand competitiveness of Shuguang Mobile Phone instantly improved, transforming into the image of a well-known small brand!

If Shuguang Technology were to invest hundreds of millions of funds to win CCTV's bid king advertisement at this time, Shuguang Technology would certainly be able to quickly achieve the brand competitiveness of Boda Mobile.

It can be said that simply by a brand's name, consumers would buy Shuguang Technology's phones with their eyes closed, but Lin Chen would not do that.

Because according to history, the winner of CCTV's bid king advertisement in November this year was Panda Mobile, which became the bid king with 108 million in funds.

It obtained the advertising broadcast rights for CCTV's best advertising time slot in 2003, and from then on, Panda Mobile became one of the most famous domestic mobile phone brands overnight.

Lin Chen would certainly not spend 108 million yuan on some bid king advertisement. Wouldn't it be better to use that money to research mobile phone chips, develop his own color LCD screens, and build new production lines?

Moreover, brand, to be honest, is indeed very important, but sometimes it's really not important!

Especially when there is a huge difference between your phone and other phones, consumers will vote with their feet.

After all, never try to trample on consumers' intelligence; consumers will tell you with facts what it means that consumers cannot be deceived.

The next day.

Yesterday's news about Shuguang Technology caused a national sensation, and today, the news's popularity has not diminished at all.

Under such circumstances, Shuguang Technology's headquarters now had several greasy-faced, overweight middle-aged men.

"Mr. Lin, I finally met you, Mr. Lin. This time, you must give our Industrial and Commercial Bank a chance.

Our high-level discussions unanimously approved your previous 300 million yuan loan, and we've given you even lower interest rates."

"Mr. Lin, our Construction Bank is not only willing to offer ultra-low interest rates, we are even willing to increase the loan amount to 400 million."

"Mr. Lin, our Agricultural Bank is also willing to offer ultra-low interest rates..."

At this time, several obese middle-aged men surrounded Lin Chen. These were all local bank presidents from Pengcheng.

"Heh."

Not far from where Lin Chen and the others stood, Chen Dong looked at the fawning behavior of those big bank presidents, and a mocking arc appeared at the corner of his mouth.

Previously, after KingKee and Boda Mobile announced their new mobile phone research and development plans, these banks all turned their backs, directly tearing up the 300 million loan cooperation that was about to be finalized.

But now, seeing that Shuguang Technology's total monthly sales of high-end and low-end Dawn A1 Phones reached 220,000 units, with a total monthly turnover of up to 370 million, and an estimated annual turnover of up to 4.4 billion, these guys completely couldn't sit still.

Although they probably didn't know Shuguang Technology's true profit, after seeing such a huge turnover, which was even not much weaker than Boda Mobile's.

These banks all changed their expressions, instantly transforming from that noble and aloof appearance to a fawning one. It can only be said that life is so wonderful.

With a mocking arc at the corner of his mouth, Chen Dong slowly approached Lin Chen.

"Boss, the relevant data you asked us to collect has been completed."

"Hmm, alright, gentlemen, let's go to the reception room first."

Lin Chen smiled and nodded, then walked towards the reception room.

And those bank presidents also followed behind Lin Chen, wanting Shuguang Technology to take out a loan from their bank.

After all, at this time, the sales of shuguang a1 phone had increased from 120,000 to 220,000, and it could maintain full production and sales.

This has already proven the strength of Shuguang Technology; this company is not a flash in the pan!

Shuguang Technology's monthly turnover is as high as 370 million. They certainly can't guess the exact profit, but they can probably calculate a rough profit with the bank's resources.

Shuguang Technology's monthly profit may not be less than 70 million!

This is the data they compiled after calculating various hardware costs, OEM costs, tax costs, and so on!

To be honest, the data they compiled did not differ much from Shuguang Technology's true profit, because Shuguang Technology can indeed earn 88 million in profit every month!

Of course, this 88 million profit is only on paper; in reality, they don't earn that much.

Because the money earned by Shuguang Technology needs to be reinvested in reproduction, a large amount of profit needs to be allocated for scientific research.

Used for investment in Shuguang Electronics Direct Store franchisees, for the construction of production lines, for employee training, for the expansion of new factories...

So, although Shuguang Technology ostensibly earned 88 million, in reality, this money simply cannot be kept. Instead, only a portion of cash is retained for crisis reserves, and all other money is spent on reproduction!

Of course, the banks don't care about these; what they care about is that Shuguang Technology can indeed earn the 70 million they believe it can!

It can be said that this alone is completely enough. Now that they see Shuguang Technology can earn so much money every month, they have no worries about Shuguang Technology's repayment ability.

Under these circumstances, Shuguang Technology is undoubtedly a high-quality customer, a customer who can stably obtain huge and stable interest simply by lending to Shuguang Technology.

It can be said that simply by securing Shuguang Technology as a high-quality customer, they might not necessarily complete this year's task target, but it is possible to complete more than half of the task target.

Therefore, at this time, bank presidents one after another rushed to Shuguang Technology's headquarters, wanting to personally negotiate this high-quality loan of up to 300 million yuan.

So, as Lin Chen and the others arrived at the conference room, a fierce business negotiation then took place in the conference room. Ultimately, Shuguang Technology successfully borrowed 400 million yuan from Construction Bank.

Of this 400 million yuan, 300 million yuan was Xia Yuan, and the remaining 100 million Xia Yuan equivalent was Japanese Yen!

The reason for borrowing 400 million yuan, which was 100 million Xia Yuan equivalent in Japanese Yen more than the planned 300 million yuan loan, was to purchase exclusive agency rights for popular mobile games in Japan.