86: Futukang OEM
As for how to sell their phones, they each had their own methods, but most of them involved price wars!
So, very soon, it will enter a cruel battle royale stage, which is also the most brutal elimination stage!
"It seems we must increase production as much as possible and seize the opportunity to get the juiciest piece of the pie during this golden age.
Otherwise, if we wait for eight or nine months, the most delicious and easiest-to-get pie will have already been eaten by others," Huang Hua, who was in charge of mobile phone sales, said thoughtfully.
"Although that's true, I think we should take it slow.
We have our own core mobile phone technology, and even though next year might see a brutal price war, with our core technology, we'll always be able to get a decent piece of the pie."
Chen Dong, who was responsible for mobile phone production management, was more cautious and did not want to take huge risks.
However, as both of them expressed their opinions, they both turned their attention to Lin Chen, wanting to see what his final decision would be.
Facing the gazes from Huang Hua and Chen Dong, Lin Chen pondered for a moment, then decisively said:
"Proceed with official production at the beginning of February as planned, and as for the issue of insufficient funds, find a way to solve it."
At this point, Lin Chen revealed his plan:
"Huang Hua, you are responsible for contacting the four major banks in China to see if we can mortgage Shuguang Technology's shares to borrow 300 million yuan for the construction of the new factory.
Although we are currently short on funds, if we mortgage Shuguang Technology's shares, we might be able to borrow 300 million yuan in cash to use for factory construction first."
Originally, Lin Chen did not like to take out loans because the risks were too great and easily affected by external factors.
After all, market trends are always volatile, and when something unfavorable to Shuguang Technology happens externally, it can cause anxiety for the lenders.
Then Lin Chen could be pressed for repayment by the lenders at any time, or even directly lose his company's equity!
Therefore, if possible, Lin Chen preferred not to take out loans to develop the company, but rather to proceed steadily instead of taking risky approaches.
However, facing the financial pressure of the new factory at this moment, Lin Chen had no choice but to take a risk, even though this might lead to losing equity if he was pressed for repayment.
But as long as Shuguang Mobile Phone is strong and sells well, there's no need to worry about being pressed for repayment or losing equity!
"Understood."
At this moment, Huang Hua nodded slightly in agreement; although he was specifically responsible for the company's sales, he also handled various miscellaneous tasks.
At this point, Lin Chen turned to Chen Dong:
"In addition to loans, we also need to find ways to increase the company's valuation, and how to increase valuation is nothing more than increasing sales.
Sales are a company's most powerful calling card; before the new factory is completed and put into production, we need to adopt a new business model.
That means we need to find a suitable motherboard OEM factory to help us produce mobile phone motherboards, first solving our shortest bottleneck to increase production."
Upon hearing this, Chen Dong immediately nodded in agreement:
"It should have been done long ago; our mobile phone sales should not be limited to 120,000 units per month, given our product competitiveness.
I feel that selling 200,000 units per month should not be a problem, and even 300,000 units per month is possible."
Facing Chen Dong's words, Huang Hua on the side also strongly agreed.
If their Shuguang Mobile Phone were judged by brand, its brand competitiveness was indeed not strong, as it was a newly emerging brand after all.
However, relying on its many unique selling points that others lacked, the current mere 120,000 units certainly did not represent the upper limit of Shuguang Mobile Phone's production capacity.
However, at this moment, Huang Hua seemed to have thought of something, then said with a solemn expression:
"Master, I believe that to find someone to OEM mobile phone motherboards, we must find a formal and reliable electronics OEM factory, as we will certainly have to provide them with the circuit diagrams for OEM.
After we solve the self-production of mobile phone motherboards around February or March next year, we certainly won't continue to use them for OEM, and if they secretly continue to produce our mobile phone motherboards at that time,
It will definitely cause us huge losses, so we must find those legitimate OEM manufacturers and not let them betray us in an instant."
"I support this."
Chen Dong on the side also nodded in support.
Lin Chen nodded gently in response, then said with a smile:
"I've also made a decision on this point; for mobile phone motherboard OEM, we'll go with Foxconn.
This established electronics OEM factory has good strength, and even if we don't use them for OEM in the future, they shouldn't secretly continue to produce our mobile phone motherboards."
"Foxconn? That works."
Chen Dong nodded in agreement.
"I have no objections either."
Huang Hua also nodded in agreement.
And so, with Shuguang Technology making its decision, Shuguang Technology entered a busy work state.
The mobile phone market also entered a relatively calm period.
The dawn a1 phone was still selling like hotcakes, and Shuguang Electronics Direct Stores across China were being built and opened one after another.
Meanwhile, domestic mobile phone brands across China, while envious and jealous, were also holding back their big moves, waiting to make a stunning debut in the future.
Just like that, time flowed by, and in the blink of an eye, more than half a month had passed again.
...
On October 16, 2002, when people thought it would be another peaceful day, an article in a newspaper called Nanfang Metropolitan Daily broke the calm.
The Nanfang Metropolitan Daily is a large commercial newspaper in the south, and its reputation is something the Nanhua Business Daily cannot even compare to.
On the morning of this day, the Nanfang Metropolitan Daily reported the latest news interviewed by their reporter, and as soon as this news came out, it sparked heated discussions in major newspapers and on the internet.
What was this news?
This news was that according to the information interviewed by the Nanfang Metropolitan Daily reporter, Shuguang Technology is reportedly in contact with the four major banks, intending to borrow 300 million yuan for the construction of a new factory!
Borrowing 300 million yuan!
This 300 million yuan is a terrifying figure, whether in 2023 or in 2002, it is a huge and terrifying figure.
Of course, in 2002, the significance represented by 300 million yuan was much greater than in later years, because inflation was not as severe then.
According to the estimated inflation data compiled by a Zhihu expert later, considering prices, housing prices, wage income, economic pressure...
100 yuan in 2002 was actually equivalent to 650 yuan in 2022, meaning an inflation of 6.5 times!
Shuguang Technology wants to borrow 300 million yuan at this time, and 300 million yuan multiplied by 6.5 times is actually equivalent to a mobile phone company in later years borrowing 1.95 billion yuan for the construction of a mobile phone factory!
Therefore, borrowing 300 million yuan for factory construction in this era was enough to cause a sensation throughout China.
After all, borrowing 300 million yuan is equivalent to borrowing 1.95 billion yuan in the later market of 2022, which is an amount for factory construction that is enough to spark heated discussions among the people of China.
So, as soon as this article was published, it successfully caused a sensation among readers and also prompted major media outlets across China to send reporters to Pengcheng, wanting to interview whether Shuguang Technology's intention to borrow 300 million yuan for the construction of a new factory was true or false.
For a time, Shuguang Technology, which had been silent for more than half a month, once again became the focus of the media, and various forums on the internet also started heated discussions.
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