201: The chaotic world of high-end mobile phones!

Firstly, this company was officially established in September last year, and as of June this year, it has only been 10 months.

Secondly, there is the astonishing resume of the company's founder, Lin Chen.

According to news reports, Lin Chen, the founder of this company, only truly entered the mobile phone industry in June of last year.

He was selling phones on Huaqiangbei Street in Pengcheng for a mobile phone workshop named Dawn Mobile Phone.

After this, he met Huang Hua and Chen Dong, two major figures of the current Shuguang Technology.

Then, one day, because he was favored by Ke Hanliang, an electronics component trader in Pengcheng, he was attracted by a 50% stake and finally joined the newly established Dawn Mobile Phone Company.

In addition, because Lin Chen was favored by Ke Hanliang, he was eventually able to obtain a mobile phone store of his own through a loan.

The predecessor of this store was the Shuguang Electronics Direct Store, which has branches in various countries around the Global.

Not long after this, Lin Chen “discovered” that Dawn Mobile Phone Factory was a knockoff company operating on the fringes of the law.

He eventually broke with Ke Hanliang, leaving the flourishing Dawn Mobile Phone Company with 20 million, which was 16 million in cash after tax.

After this, he used that 16 million to establish a legal and compliant Shuguang Technology Company, and then, in 10 months, achieved the story of a company rising to the top five in Global mobile phone rankings.

There is much to discuss about the story before the establishment of Shuguang Technology, and there are also many flaws that can be criticized.

However, Lin Chen at that time had already deliberately protected himself, so it can be said that before the establishment of Shuguang Technology,

Lin Chen's rise, while having many questionable points and areas that could be tarnished, lacked any actual evidence.

It can be said that no matter how much one investigates, the initial funding of Shuguang Technology was normal, legal, and compliant.

Therefore, those with ulterior motives could only talk about Lin Chen's rise but could not produce any concrete evidence that Lin Chen had engaged in or sold knockoff phones.

Of course, even if there were evidence, relevant agencies would downplay it, as there are so many people making or selling knockoff phones, what difference would one more or one less make?

After all, Shuguang Technology is the national pride of the domestic mobile phone industry, and its founder is the founder of a top five Global mobile phone company.

If Lin Chen, this genius founder, were to go to prison for a few years, Shuguang Technology would simply declare bankruptcy.

Therefore, no one dares to touch Lin Chen, unless they want to lose their position.

Of course, with Lin Chen being well-prepared, there is absolutely no evidence.

So, there is much to talk about regarding Lin Chen before he established Shuguang Technology, but there is no evidence.

And the Great Xia did not find anything wrong with this, nor did they delve deeper into the matter, as which big boss started out without any flaws or in a completely above-board manner?

Of course, there are indeed big bosses with completely clean hands, but they are rare.

In the current era, big bosses, more or less, had some minor flaws in their early days.

In this situation, whether Lin Chen had sold knockoff phones before became irrelevant.

Of course, the media discussing the rise of Shuguang Technology before its establishment and the people discussing related news are not many.

These are only a small number of people and small media outlets; most people and legitimate media are looking forward to the future of Shuguang Technology.

They are discussing whether this company can defeat Nokia, the leader in the mobile phone industry, and whether Shuguang Technology can go further, and so on.

However, while people were marveling at the astonishing achievements created by Shuguang Technology and Lin Chen's rags-to-riches story, Lin Chen himself was not complacently letting down his guard.

Because Shuguang Technology still has a long way to go and is far from the time when it can relax and become overly proud.

Firstly, the most important thing Shuguang Technology needs to do next is to expand its product line.

The flaw of relying solely on two phones to dominate the market has already been fully exposed.

Because before, Shuguang Technology only had two products, and if these two products faced unfavorable competition in the market, the entire Shuguang Technology would face the risk of bankruptcy.

Although Shuguang Technology can earn a lot of profit from the Shuguang Game Platform, even if not a single phone is sold,

the profit from the Shuguang Game Platform alone can support the salaries of most Shuguang Technology employees, but this certainly cannot last long.

After all, the profit that Shuguang Game Platform can earn is limited; as soon as phone sales stop,

the number of users on the Shuguang Game Platform will decrease, eventually leading to its collapse within a few years.

Therefore, Shuguang Technology currently needs to expand its product line and cannot rely solely on a few phones to conquer the market.

Shuguang Technology needs to try to enter the high-end mobile phone market.

Additionally, in the future, it may need to learn from Huawei Mobile Phone in its previous life and launch a “Honor” sub-brand to target the low-end mobile phone market.

As for Shuguang Technology itself, it certainly cannot cover all three segments—high, mid, and low—especially the low-end mobile phone market, which must be avoided, otherwise, the brand image built over many years will be destroyed in an instant.

Therefore, launching a “Honor” sub-brand at this time is a better choice.

Of course, what Shuguang Technology needs to do first now is to gain a firm foothold in high-end mobile phones.

After all, Shuguang Technology's current sales, relying on the Dawn F2 and Dawnlight A2 Phone, are in a state of full production and full sales, facing the dilemma of insufficient capacity.

At this point, creating another “Honor” sub-brand would be shooting itself in the foot, so developing high-end phones is the only way out for Shuguang Technology at this time.

It's a bit harsh to say, but the mobile phone market, and indeed many product markets, strictly follow the 80/20 rule.

Many things don't mean more profit just because more are sold.

The high-end mobile phone market and the mid-range mobile phone market are what truly capture 80% of the mobile phone market's profits.

Among them, high-end mobile phones in the high-end mobile phone market typically range from 3,000 yuan to 11,000 yuan, so it can be said that the prices of high-end mobile phones fluctuate greatly, and there is no unified standard line.

As for whether consumers will buy them, just look at how foreign mobile phone brands are raking in profits, and you'll know there are plenty of rich people in the country.

For those rich people, the psychological price difference between 3,000 yuan and 9,000 yuan may not be significant.

After all, in its previous life, when the Motorola V880 phone was first launched, priced at 9,400 yuan, plenty of people bought it, although the price gradually dropped to 3,750 yuan after more than half a year.

It can only be said that in the domestic high-end mobile phone market, both mobile phone pricing and consumer price perception are quite chaotic.

And the sad thing is that the cost of those high-end phones is at most a thousand or so yuan!

Therefore, the statement that the profit earned from selling one high-end mobile phone is equivalent to that from seven or eight or more low-end mobile phones is not an exaggeration; rather, it seems quite modest.

However, entering the high-end mobile phone market is just one of Shuguang Technology's goals.

Currently, Shuguang Technology's more important task is the purchase of the Motorola Tianjin chip factory.

It is now approaching the second half of the year, and the time for the sale of the Motorola Tianjin chip factory in its previous life is getting closer and closer.