66: tcs2500 chipset

Thinking of this, the people present looked at Lu Weibing with admiration, not expecting him to speak so smoothly about using a borrowed knife to kill.

At this moment, Liu Zirong, the CEO of KingKee Mobile, also made a decision.

He looked at Lu Weibing and said, “Since that’s the case, then you will be in charge of this matter.

I only have one goal: to make Shuguang Mobile Phone’s reputation stink across the entire country!”

“Yes, leave it to me.”

Lu Weibing, then the sales manager of KingKee Mobile and later the president of Xiaomi Mobile, smiled and agreed, a confident expression on his face.

Liu Zirong nodded slightly at this, then looked at the others with a cold expression:

“Although we can ruin Shuguang Mobile Phone’s reputation and cause their mobile phone sales to plummet, we still need to be strong ourselves.

After this incident, I’ve been woken up, realizing that we shouldn’t become arrogant with a little success, and also realizing that a mobile phone is not just a mobile phone; it might also be a game console!”

Speaking of this, Liu Zirong turned to Xia Peng, the head of the R&D department primarily responsible for the company’s technology and product development.

“Can our KingKee Mobile play nintendo famicom games like the dawn a1 phone?”

Upon hearing this, everyone present turned their attention to Xia Peng.

To be honest, the most attractive selling point of Shuguang Mobile Phone right now is undoubtedly its ability to play five red and white machine games.

If their KingKee Mobile could also support playing red and white machine games, and even more than 5, perhaps 10 or 20, then their KingKee Mobile would definitely easily beat Shuguang Mobile Phone!

After all, KingKee Mobile had already become a major domestic mobile phone brand, with considerable nationwide recognition, thanks to tens of millions spent on TV advertisements.

As for Shuguang Mobile Phone, up until now, they have not advertised on any TV stations, seemingly attaching very little importance to advertising and marketing.

Although they truly seemed to not need to advertise, they successfully gained a lot of nationwide recognition through reports from numerous national media.

They managed to achieve the same level of recognition that would typically cost twenty to thirty million in advertising fees, without spending a single penny, but this kind of recognition is ultimately a bit weaker.

For consumers, what is a big brand?

A big brand isn't about how strong your technology is; it's about whether you can be talked about and compared among consumers, and whether your advertisements are frequently seen on TV!

Therefore, although Shuguang Technology Company successfully gained recognition in China, this recognition was, to be honest, just so-so.

Many people knew about the dawn a1 phone, but this recognition had not reached the level of being universally known.

Because many people don't read newspapers at all; let alone paper newspapers, they don't even read news from internet media, which requires no reading cost.

Of course, this doesn't mean their information is blocked, because their channel for understanding news is not reading newspapers but watching TV news, especially the TTCV News Broadcast with over a billion viewers!

The advertising effect before the TTCV News Broadcast is the most terrifying and the most capable of shaping brands.

It can be said that even if you are an unknown generic brand, as long as you can advertise on TV, especially during the prime advertising slot before the TTCV News Broadcast, you will instantly become a nationally renowned big brand, a trusted big brand, because CCTV backs this!

As long as you can advertise on CCTV and are a brand product recognized by CCTV, your product will gain the trust and recognition of the Great Xia.

This is also why TV advertising and marketing are so important in the current era!

However, Shuguang Technology, whether due to a slow reaction or company strategy, has not advertised on any TV station.

It is precisely because of this that the senior management of KingKee Mobile does not really think highly of Shuguang Mobile Phone, believing that Shuguang Technology, by not prioritizing TV advertising and marketing, will ultimately be unable to become a major brand.

They believe that although KingKee Mobile is temporarily at a disadvantage, the enemy is foolish enough not to prioritize advertising and marketing, which will certainly make them the foolish rabbit in a “tortoise and hare race.”

This is also why the senior management of KingKee Mobile looks down on Shuguang Technology and Lin Chen, believing they can defeat Shuguang Technology in the future.

At this moment, Xia Peng, who was asked by Liu Zirong if he could make a phone that plays nintendo famicom games, pondered for a moment, then confidently replied:

“Making a phone that plays red and white machine games is not a problem at all, because, theoretically, any phone that can use the Symbian system can support it, as the Symbian system naturally supports Java.

Of course, our current FN303 and KingKee Tianchen phones cannot, because the processors of these two phones are too weak.

Even if the Symbian system is forcibly installed and adapted, the weak processor performance will only lead to slow or even crashing games.

However, a weak processor doesn't matter; we can directly purchase a stronger mobile phone processor, such as the Texas Instruments OMAP710 processor, which is the same as the one in the dawn a1 phone.

And the best part is that we don’t need to spend too much effort on how to develop a mobile phone based on this OMAP710 processor, because Texas Instruments launched the tcs2500 Chipset platform this year.

This tcs2500 Chipset includes the OMAP710 processor and supports mainstream systems like Linux, Symbian, and Windows Mobile operating systems!

It can be said that if we want to develop a new mobile phone, Texas Instruments has already completed 40% of the work for us.

Next, we only need to develop the peripheral circuit motherboard based on this tcs2500 Chipset, which greatly reduces the research and development pressure.

As for the system, it's even easier to say; any of the above systems supports Java software.

Among them, the Linux system should be abandoned first; the cost of using it would be too high for us.

Microsoft’s Windows Mobile system has too high hardware requirements and has been in a semi-dead state since its release, so it's not worth including.

On the contrary, the Symbian system, due to the participation of numerous international mobile phone manufacturers, is destined to dominate the market in the future.

As for the Symbian system, we can also spend some money to join the Symbian system alliance, thereby freely using the Symbian system.

So, we only need to develop a new mobile phone based on the tcs2500 motherboard Chipset and the Symbian system, and then adapt the corresponding red and white machine game programs.”

Upon hearing Xia Peng explain his solution, everyone's eyes lit up.

Although many people present did not understand what Xia Peng was saying due to a lack of professional knowledge, seeing Xia Peng's confident and composed demeanor at this moment, their raised hearts also settled down.

Seeing Xia Peng so confident, it was clear that making KingKee Mobile capable of playing Nintendo games was not too difficult a problem.

“Then what will be the cost of a new mobile phone made this way?”

At this time, Liu Zirong was not blindly optimistic and confident; instead, he asked the most crucial question.

“This…”

Xia Peng, who was just feeling proud, was instantly rendered speechless by Liu Zirong’s question.