549: A 7 billion transistor monster!

So, many high-level executives at the scene only knew that the Shuguang R&D Center was developing Artificial Intelligence technology.

But they had no idea what the specific technical route was or what stage the research and development had reached; in fact, they had only just learned that the Artificial Intelligence being developed was called "Dawn."

"Regarding this Artificial Intelligence 'Dawn,' because it is still in the research and development phase, I cannot disclose any details.

However, no matter what, you don't need to worry about Shuguang Technology's chip performance crisis going forward, because with Artificial Intelligence 'Dawn,'

even if our chip performance can't compare to other products, we can still maintain our position as sales champion."

Hearing Lin Chen's words, many people at the scene felt a tickle in their hearts.

But Lin Chen had already refused to speak, citing "company secrets," so despite their intense curiosity, they couldn't press the issue.

However, there was still one unresolved question: when would Artificial Intelligence Dawn be released? So, Chen Dong spoke for everyone and asked their question:

"When will our Artificial Intelligence 'Dawn' be released?"

"If there are no surprises, probably in September."

Lin Chen pondered for a moment before slowly giving his answer.

"September."

The high-level executives who heard Lin Chen's reply began to calculate in their minds, thinking about how they should deal with the crisis in the coming months.

However, at this moment, Sales Director Li Qianqiang couldn't help but ask:

"In these next few months, our sales will inevitably suffer a certain impact. I think we should launch a large price reduction promotion to indirectly maintain our sales."

Hearing Sales Director Li Qianqiang's words, some of the high-level executives present opposed it, while others agreed.

The faction that agreed believed that in the face of immense competitive pressure, a price reduction promotion was necessary at this time.

After all, while the profit per unit might be less, selling more would ultimately lead to greater overall earnings.

The opposing faction believed that there was no need for a price reduction promotion, as it would be ineffective anyway. Instead, it would be better to maintain the original price, which would result in more profit.

For a time, the scene descended into an argument, with neither side able to convince the other. Overall, the number of supporters and opponents on both sides was roughly equal.

In such a situation, the people at the scene could only turn their attention to Lin Chen, because at this moment, only Lin Chen could make the final decision.

Facing the gazes of the people present, Lin Chen pondered briefly before speaking:

"Price reductions are impossible. We must maintain sufficient profit. After all, once prices are lowered, the dissatisfaction and damage to brand image caused by trying to raise them again would be too great.

But not lowering prices isn't ideal either, as the opposing side's chip performance will indeed be far superior to ours, and we also need to maintain extremely high sales.

In this situation, let's once again launch a 'promotion rebate' activity.

We can offer a generous discount. This way, we aren't explicitly lowering prices, and we can implicitly gain a group of free salespeople."

This "promotion rebate" activity had repeatedly created miracles, saving Shuguang Technology's brand image and sales several times when its brand image and reputation suffered significant blows.

At this time, this move, though somewhat old-fashioned, had to be admitted as quite effective; it could be said to be a truly versatile move.

"I support it."

At this moment, Huang Hua, the head of Shuguang Trading, expressed strong support for Lin Chen's decision.

"I also support it."

At this time, Chen Dong also made a decision to support it, and the people present also nodded slightly in agreement.

In the time that followed, Shuguang Technology made other discussions and decisions, but what specific decisions were made is not for outsiders to know.

...

Time continued to flow, and in the blink of an eye, a month passed, bringing them to July 2007.

In the past month of June, Nvidia released their new Graphics Card as promised, and this new Graphics Card was indeed as formidable as they had boasted at the time; its performance was truly terrifying.

Even without the full optimization support of the Unreal 3 Game Engine and Unreal 3 Plus Engine, they still defeated the Shuguang Graphics Card with their inherent hardware performance.

The number of transistors in their new Graphics Card reached an astonishing 7.08 billion, a number that far exceeded the 3.6 billion transistors of the Dawn Graphics Card!

With an additional 3.6 billion transistors, the Dawn Graphics Card naturally had no chance, no matter how much it struggled, because no matter how much you overclocked, you couldn't surpass the performance improvement brought by 3.6 billion more transistors!

The number of stream processors in their new Graphics Card reached an astonishing 2304, while the raster units numbered an impressive 192. As for texture units, there were fewer, only 48, but even that was completely sufficient.

And facing so many transistors, facing so many stream processors and raster units,

even if your Graphics Card had the full support of a game engine, in the face of the performance improvement brought by 3.6 billion transistors, the Shuguang Graphics Card naturally had no chance of struggling.

However, with the blessing of the Unreal 3 Game Engine and Unreal 3 Plus Game Engine, although the Shuguang Graphics Card was completely defeated in terms of performance, it did not reach a point of being utterly helpless.

Then, coupled with the Shuguang Graphics Card's indirect price reduction due to the "promotion rebate" activity, and finally, the fact that Nvidia's Graphics Card production capacity was also not entirely sufficient, although the Shuguang Graphics Card was defeated, it was not completely defeated.

In terms of sales, the sales of the Shuguang Graphics Card and Nvidia's new Graphics Card were in a neck-and-neck, anxious state.

Given the current computer industry's estimated production and sales of 269 million computers this year, and deducting for some older Graphics Cards being installed in new computers, approximately 700,000 Graphics Cards could be sold daily on average.

With both sides' sales share in a tightly contested, neck-and-neck situation, their sales were roughly around 300,000 Graphics Cards each.

As for profit, both sides were also quite similar. Nvidia's new Graphics Card used 45-nanometer process technology, so the cost was naturally very high.

In order not to alienate consumers, the price of their new Graphics Card naturally could not be too expensive.

Finally, on average, the profit both sides made from selling one Graphics Card was actually not too different.

However, regardless, Nvidia's new Graphics Card did seriously threaten the Shuguang Graphics Card's market dominance.

In the coming months, as TSMC continuously produces Graphics Card chips using 45-nanometer process technology, their yield rate will naturally gradually increase, lowering production costs while also increasing shipments.

And with this situation, Nvidia's new Graphics Card will naturally gradually squeeze the Shuguang Graphics Card's living space, so the Shuguang Graphics Card's market share will only get worse.

However, when the time came to July, the focus of Global netizens, including Shuguang Technology, was not on the Graphics Card industry, because Pingguo Company's new iphone phone was coming!