141: Finally got a mobile phone license!
Perhaps due to the limited number of playable games, the Panda FM100, despite not being inferior to the Jinli Tianchen Second Generation Mobile Phone in hardware, did not cause much sensation or discussion upon its release.
However, this doesn't mean it wasn't a hot seller. The Panda FM100 was affordable, starting at just 1499 yuan, making it more appealing than all other phones.
Days after its official release, experts quickly estimated the sales of the Panda FM100, discovering that despite its low public profile, its actual sales were quite good.
According to current information, they found that the Panda FM100 could achieve monthly sales of between 30,000 and 50,000 units. Of course, Panda Mobile did not publicly disclose the exact figures.
In response, other domestic mobile phone manufacturers who had not yet entered the mid-range mobile phone market felt immense pressure.
They lamented that fierce wolves were continuously entering the mid-range mobile phone market, making the mid-range mobile phone market's pie increasingly difficult to consume.
However, many competitors also discovered the future development direction of mobile phones through Panda Mobile.
This future development direction is undoubtedly large screens!
In the competition between the diamond v1 and the Panda FM100, the diamond v1 had a few more playable games than the Panda FM100.
In terms of popularity, the diamond v1 belongs to the best-selling diamond v1 series, carries the TLC brand, and its advertising reach and penetration were much greater than Panda Mobile's.
Yet, despite all this, the diamond v1 surprisingly couldn't match the sales of the Panda FM100.
This was bad news!
When competitors pondered the cause of this, they quickly realized that the main reason lay in the difference in screen size.
Although the Panda FM100 was inferior to the diamond v1 in many aspects, its larger screen ultimately allowed it to completely surpass the diamond v1 in sales, despite the latter being superior in all other aspects!
Therefore, through the Panda FM100 and diamond v1, various mobile phone manufacturers have realized that future phones will inevitably trend towards larger screens; the bigger the screen, the better the sales!
Unfortunately, many mobile phone manufacturers, despite understanding this, could not change the situation in the mobile phone industry in the short term.
This is because the development of a mobile phone typically takes three to four months, or even half a year, making it impossible to quickly convert knowledge into momentum!
...
"The pressure on us is truly growing," Lei Bu Si said, looking at the report in his hand at Shuguang Technology's headquarters, feeling a bit overwhelmed.
This report contained data more accurate than the estimates made by internet experts based on various intelligence.
Currently, the Panda FM100 is estimated to reach 37,000 units per month in the market, with production capacity slowly increasing.
The diamond v1's current sales are 27,000 units, and its sales are also gradually increasing.
As for Shuguang Technology's current major competitor, the Jinli Tianchen Second Generation Mobile Phone, its sales have plummeted to 80,000 units per month!
It can be said that during this period, KingKee Mobile's monthly sales have decreased rather than increased.
However, while the Jinli Tianchen Second Generation Mobile Phone was unlucky, the shuguang a1 phone didn't fare much better. The shuguang a1 phone's monthly sales also saw a slight drop, currently estimated to have fallen to 212,000 units!
A drop of nearly 8,000 units in monthly sales might not seem like much, but at a profit of 350 yuan per unit, that's equivalent to a decrease of 2.8 million yuan in monthly profit!
Therefore, facing the onslaught from competitors, Shuguang Technology's sales and profits inevitably experienced a round of shrinkage.
However, facing the troubled and pained Lei Bu Si, Chen Dong, who was in charge of mobile phone factory management, showed a hint of joy:
"Although the competitive pressure has increased a lot recently, it's not without good news."
"Huh?!"
Facing Chen Dong, who showed a joyful expression amidst a sea of worried faces, Lin Chen, Lei Bu Si, and Huang Hua all looked at him with surprise.
In response, Chen Dong's lips curved into a faint smile, and then he looked at Lin Chen and said with a smile:
"Boss, good news should be coming for our Shuguang Technology."
"What good news?"
Lin Chen asked what was on his mind.
"Boss, do you remember when people from Beijing came to inspect us last time?"
"I remember."
Lin Chen recalled that not long after the shuguang a1 phone defeated the Jinli Tianchen Second Generation Mobile Phone and returned to normal full production and sales, Beijing dispatched an inspection team.
This inspection team came to assess Shuguang Technology's strength and its mobile phone factory.
Those people left after inspecting for more than half a month, and there had been no definite news about the specific outcome. No one knew whether Shuguang Technology would be able to obtain its own mobile phone license.
But looking at Chen Dong's current demeanor, it seemed there was finally a good result.
Chen Dong did not hide anything at this point; he just smiled and said:
"When those people came to inspect last time, I connected with a team leader. According to the inside information I received from that leader, our Shuguang Technology has successfully passed the inspection. We are expected to officially obtain our own mobile phone license in at most half a month or a month!"
"Really?!"
As Chen Dong's words landed, Lin Chen and Lei Bu Si's eyes lit up.
This was good news, because with their own mobile phone license, they would be able to gain a significant amount of profit out of thin air!
Currently, the reason Shuguang Technology can openly sell mobile phones is because it leases someone else's license.
Selling mobile phones under someone else's brand naturally requires payment, otherwise, why would others let you use their mobile phone brand as a cover?
So, Shuguang Technology is indeed currently leasing someone else's license, and the license fee is 50 yuan per mobile phone, which is so expensive it makes people want to spit blood and curse them as vampires.
But there was no other way, because without your own mobile phone license, even at the high cost of 50 yuan per phone, Shuguang Technology could only accept it, otherwise, it would not be able to openly sell its mobile phones.
And now, Shuguang Technology will soon obtain its own mobile phone license, which means that Shuguang Technology's profit per single mobile phone sold will increase by 50 yuan out of thin air!
Therefore, having their own license is good news for both Shuguang Technology itself and its executives.
Because the higher the company's profit and the more money it earns, the more dividends these executives will receive!
"This is good!" Lin Chen also praised with great joy.
Currently, more than half of the Shuguang A1's mobile phone motherboards are manufactured by Foxconn, with the other half produced in-house.
Because Shuguang Technology needed to find someone to manufacture the motherboards, the profit of the shuguang a1 phone plummeted to around 350 yuan.
Now that they are about to have their own mobile phone license, the profit will surge to the original 400 yuan, which translates to a profit increase of 10.6 million yuan out of thin air, with the highest total profit increasing to 88 million yuan!
But this is not the upper limit. In early February, about a month later, the new factory currently under construction, with an annual production capacity of 12 million mobile phones, will be officially completed and delivered for use.
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