105: The vast ocean that was blown over

"Next is this 1080p IPS fully laminated screen. Its equivalent ppi is as high as 441ppi. Coupled with second-generation Gorilla Glass, the entire device is even more sturdy and wear-resistant!"

"Of course, this isn't the biggest change in this mi 3. The biggest feature of this phone is that it is the first to use two of the world's strongest processor platforms. On the benchmark software, it actually scores as high as 36,000 points. Do you know what this means?"

"It means that the mi 3 has the most powerful performance in the whole world! Whether it's Nvidia's Tegra4 or Qualcomm's snapdragon 800, no processor scores lower than 36,000 points.

Even the kunpeng phone 2nd generation, which starts at over 3,000, and the Fruit 5s, which starts at over 5,000, cannot reach this score!"

"Especially the version equipped with the Tegra4 processor—I tried playing a few popular and resource-intensive games, and the mi 3 generation could run them perfectly with the graphics settings turned up to the max!"

"Also, I have to mention the MIUI v5 system this time; it's so fast that it doesn't even seem like a product of this era. Combined with the 13-megapixel rear lens, I can even say that this mi 3 generation can crush Red Star's kunpeng phone 2!"

"With a large battery of over 3,000 mAh and 22.5-watt charging, there is absolutely no need to worry about battery life. Xiaomi has delivered a satisfactory answer to its mi fans with the perfect mi 3."

"I'm not just hyping up the mi 3; this phone is truly worth buying. Selling over 600,000 units in the first 8 minutes of sales says it all."

After the review from [Haoyang Digital] was released, the comments section was completely polarized. Those who liked this mi 3 really loved it, thinking the phone was good in every aspect, especially those two top-tier global processors.

"I'll just say one thing: the world's strongest processor! The world's cheapest snapdragon 800 phone!"

"The design of the mi 3 really hit the mark for me. Whoever said Xiaomi lacks design capability, stand up!"

"It's a pity I didn't manage to grab the snapdragon 800 version during the initial sale, and mine hasn't arrived yet. I really have to criticize Rufengda here—why is everyone else's delivery so fast?"

"Are the people above shills? Or did the blogger get paid?"

"With the look of this mi 3, if it fell on the ground and you didn't tell me it was a mi 3, I would have thought someone's Nokia Lumia 1020 had fallen. And you're bragging about design capability with this?"

"Why is my mi 3 different from the blogger's? Mine got incredibly hot after I played two games. I have the Tegra4 version."

"Case solved. This blogger was definitely hired by Lei Juns nickname. 'Crushing' Fruit and the kunpeng phone 2? Are those phones even in a league that you Xiaomi guys can compare to?

Also, 3,000 mAh and 22.5 watts deserve to be called a large battery and fast charging? Xiaomi worked hard for two years just to catch up to Red Star's charging power from last year? I'll just honestly wait for the red star 3rd generation in a few days."

"Catch up to what? Red Star already had 40 watts last year. They spent a whole year just to barely reach half of what they offer. Want to bet that the red star 3 releasing at the end of the month will go straight to 40 watts and still be 1,998!"

In Xiaomi's marketing department, Wang Huateng looked at the polarized comments online and asked Li Wanqiang with some concern: "Brother Li, is this really okay? It doesn't look good to me."

Li Wanqiang smiled slightly and said to him: "Little Wang, you're good at mobile phone development, but you're not good at marketing. What we want is for the netizens to argue; it's even better if they start cursing."

"This, I don't quite understand."

"Think about it. As long as people are discussing it online, regardless of whether it's good or bad, there's always buzz. This way, some people can more easily see the configuration and parameters of our mi 3. If there's a topic and heated discussion, then this investment in Haoyang isn't a loss."

Wang Huateng half-understood. If you asked him to talk about phones, he could explain it very clearly, but this was his first time seeing this kind of marketing method.

He is truly a man who can play hunger marketing to perfection.

Li Wanqiang was actually suffering inside too. Originally, the hunger marketing was going well. The buzz and the discussion were everywhere online about how hard it was to grab a Xiaomi phone, and whoever managed to grab one would specifically go online to show it off.

Everything was broken after Red Star started selling in-stock. The configuration was similar to yours, the charging was faster than yours, and it was a brand with over a decade of history—and they were actually selling in-stock!

From that moment on, Li Wanqiang basically said goodbye to hunger marketing. If he kept playing that game, all the users would be snatched away by Red Star!

This "recharge" (payment) to digital bloggers was also his attempt at a new marketing method. With the popularization of smartphones and the full penetration of 3G networks, consumers can easily play online videos on mobile devices, which allowed Li Wanqiang to see an opportunity.

People always need to eat, and those digital bloggers are the same. It's just that there aren't many companies they can get ads from right now, and they haven't even figured out how to monetize yet. As for Li Wanqiang, he used money to pave the way, making these bloggers lean more towards Xiaomi when reviewing.

In other words, soft advertising.

It's just that this Haoyang is really terrible. Who hypes a phone like this? High-end soft advertising should be: I didn't say a single word about this phone being good, but in the eyes of the audience, it's a must-buy.

Li Wanqiang kicked Haoyang off Xiaomi's list of partners in his heart. The explanation he just gave Wang Huateng was just covering his ears while stealing a bell, forcing a justification for himself. Who would want this kind of buzz caused by over-the-top hype where you can tell at a glance that the blogger got paid?

Even a dog wouldn't want it!

As time reached the 23rd, the employees at Red Star Company's mobile phone laboratory finally collected enough data after three days of high-intensity testing of the mi 3.

For this, two phones with the Tegra4 platform were scrapped.

The shortcomings are very obvious. The reason it took so long was to collect enough data.

In the words of Dr. Zhou's employees, "I wouldn't use this phone even if it were given to me for free."

As soon as they put a little intensity on the mi 3, it started to have serious overheating issues. If they increased the test intensity a bit more, it would just crash right in front of you.

As for lag and application crashes, they appeared frequently, and the main testing time was spent on this.

The final conclusion was that the Tegra4 platform had extremely poor compatibility with applications.

After obtaining the data, Dr. Zhou immediately sent it to Chen Chen.

"Mr. Chen!"

"The results are out!"

Dr. Zhou's slightly excited voice echoed in Chen Chen's office.

"The results are out?"

"Does the Tegra4 platform have defects?"

Chen Chen was instantly overjoyed.