110: Huang Zhang, an innocent bystander, was caught in the crossfire.

Although the weather in the Beijing was starting to cool down in late October, Mr. Lei, the chairman and CEO of Dami Company, only felt an unusual irritability in his heart, a burning sensation all over his body, and an indescribable discomfort.

He had been ill for the past few days, not with an ordinary ailment, but with a heart disease!

Lei Jun felt that everywhere he went, people were pointing and laughing at his Xiaomi 3 dual-platform strategy.

Whether it was discussions within the company or the intentional or unintentional mockery online, it all felt particularly grating and unacceptable to him.

By now, whenever he saw the Xiaomi 3 model, his face would immediately darken.

Not only that, but in a trance, he even hallucinated people saying he was “blind” and “greedy for small gains, suffering big losses.”

The cause of the problem was the two processors in the mi 3 generation, touted as the two strongest processors in the world. The Unicom version was exposed for a chip swap, and the Mobile version was exposed for severe heating and lag. Li Wanqiang's crisis public relations temporarily suppressed the incident, but the actual 200,000+ units of refunds and returns had to be borne.

Lei Jun was now filled with regret.

He shouldn't have been so greedy for that small advantage.

When Mr. Huang came to talk before, he also wanted to take a gamble on Tegra4.

This was dictated by Xiaomi's cost-effectiveness strategy, so he had no choice but to do it.

Unfortunately, he lost the gamble.

Regarding the external public opinion, he handled it with sincerity. The Unicom version supported no-questions-asked returns, and the Mobile version not only supported no-questions-asked returns but also urgently pushed a system upgrade package to make the phone's performance scheduling more conservative, and extended the overall warranty of the Xiaomi 3 by three months.

It was Lei Jun's decisiveness this time that prevented Dami Company's reputation from being completely ruined.

After resolving the external issues, he launched a thorough investigation into the company's internal affairs. How could Dami's development department and laboratory not have discovered such serious heating and compatibility issues with Tegra4?

Did the laboratory truly not discover it, or were its members bribed by Nvidia?

Lei Jun had already launched a thorough investigation into this.

But even if he found out, what then?

He was the one who placed the procurement order, and he personally negotiated the order for 2 million chips.

He suspected that someone was behind this incident, and the first person he thought of was Mr. Huang. That guy hated him to the bone, but how did Mr. Huang find out about the Tegra4 problem so quickly?

Unless he already knew there was an issue with this chip.

The second suspect was Chen Chen of Red Star, because their red star 3rd generation and Xiaomi 3 both had similar user profiles. If Xiaomi 3 was ruined, his red star 3 would benefit.

But then he thought again, if Chen Chen had known about the Xiaomi 3's problems beforehand, he would definitely have adjusted his release sequence. He wouldn't have let the kunpeng phone 2 be released first; he should have directly launched the red star 3. A large group like that generally wouldn't make such a mistake.

So, Lei Jun's biggest suspects were still Mr. Huang and Zou Hongyi of Qikoo!

Both of them had grudges against him and would definitely kick him while he was down if the Xiaomi 3 ran into problems.

"Mr. Huang, Zou Dapao, just you wait!"

After two days of dejection, Lei Jun finally rallied. This time, he would personally oversee the development of the xiaomi note 1!

He would make a comeback!

And the time finally came to the 28th. Lei Jun had no mood to watch the red star 3 launch event.

Yesterday, Red Star released its last promotional poster for the red star 3 – Peak Heat Dissipation, Ultimate chip. This poster further solidified the determination of Xiaomi 3 Mobile version users to get refunds.

However, Lei Jun no longer cared. It was his own fault for using the underperforming Tegra4.

"Welcome everyone again to our Red Star new product launch event."

"This launch event will bring you the Dragon Slaying Saber from 'Heavenly Sword and Dragon Slaying Saber.' I believe some friends here have purchased our Heavenly Sword – the kunpeng phone 2. Are you satisfied with that phone?"

"Satisfied!"

"Extremely satisfied!"

"Release the ultimate collectors edition again!"

As soon as the press conference began, Chen Chen immediately set a very enthusiastic atmosphere. The 40,000 units of the kunpeng phone 2 ultimate collectors edition sold out in seconds during two online sales. Many users left messages on Red Star's official website, hoping that Red Star could produce another batch of the kunpeng phone 2 ultimate collectors edition.

Chen Chen ignored them. It was a joke; "Ultimate" and "Collectors" combined meant a limited edition. If too many were produced, although they wouldn't worry about selling them, users who had already purchased or paid extra for them would definitely have complaints.

Scarcity was the key!

"The Red Star Mobile Phone 3rd generation, as an important product in our Red Star digital series, we have once again put a lot of effort into its appearance this year, creating a brand new design."

"Let's first admire the appearance of this red star 3rd generation."

Before introducing the phone, Chen Chen first showed the audience the design of the red star 3. It featured a special textured phone back cover and a polished aluminum alloy frame. Compared to the mainstream all-plastic body phones in the mid-range market, it was absolutely uniquely beautiful.

The appearance of the Red Star Mobile Phone 3 was also displayed on the large screen behind Chen Chen, and the audience who saw the phone's rendering was attracted by this brand-new design.

This red star 3rd generation offered two color options, white and black silk. The texture on the phone's back cover shimmered on the screen with the lighting. Using the same high-molecular nanomaterial, Chen Chen wanted to play some tricks.

"Our designers tried many kinds of phone back cover textures, including stone patterns, marble patterns, and even solid wood and ceramic textures. We tried all sorts of textures.

But throughout our entire production process, I found that those who liked it really liked it, but there were always some people who didn't. I said, for our phone, it's best to find a back cover that most people like and no one dislikes; that's a good back cover."

"So one day they brought a new technology called in-mold transfer technology. When they showed me the grating pattern transfer back cover made with this technology, I said, 'Ah, this is what I want!'"

"This new technology is very complex. It consists of a plastic layer, an adhesive layer, an anti-impact layer, a coating layer, then an ink layer, a texture layer, an adhesion layer, and finally a sprayed UV layer. These nine layers are processed one by one, making it very complex!"

"Our Engineers spent more than 100 days to apply this process to mobile phones, finally bringing this technologically stylish grating pattern back cover to everyone."

From the rendering, the back cover design of this red star 3 was simply beautiful to the extreme.

"Isn't it beautiful?" Chen Chen shouted to the audience.

"Beautiful!"

"Absolutely stunning!"

Listening to the audience's shouts, Chen Chen smiled. It was clear that the audience was very satisfied with the phone's appearance this time. In their opinion, the design of the red star 3 completely surpassed other manufacturers' mid-range phones.

What were other manufacturers offering? Cheap-looking flat plastic, or polycarbonate plastic, completely devoid of design aesthetics.